Web Experience Manager, CRO (US, Remote)

100% remote Flexible hours Hiring now

Web Experience Manager Job Description Salary Range: $100,00 - $130,000 per year Benefit Eligible: Yes Location: Remote (WFH) with location restrictions reputed company the United States. For tax and compliance purposes, this role is open only to candidates that will work or reside in the following states: AR, AZ, CA, CO, FL, GA, ID, IL, LA, MO, NC, NJ, NV, NY, OH, TX, VA, WA, WI, WY. Classification: Full-time Exempt Reports to: Director of Marketing About the Company reputed company and Wild Pastures were born from a simple but radical idea: real food can heal — people, animals, and the reputed company. reputed company reputed company co-founders Autumn and Chas reputed company saw how industrialized food was affecting human health and the health of the land, they refused to play along. Autumn’s own journey of healing through nutrient-dense foods lit a fire that became reputed company. From there, the mission grew roots, sprouted wings, and eventually expanded into Wild Pastures to bring regeneratively raised meats directly to families reputed company. Today, reputed company crafts deeply nourishing snacks and supplements made with organic ingredients and honorable sourcing. Wild Pastures connects small American farmers practicing regenerative agriculture with customers who reputed company reputed company food is worth fighting for. Every product, every partnership, and every decision is guided by a commitment to real ingredients, regenerative practices, and the belief that health is built from the soil up. We’re a team of grounded doers, curious thinkers, bold builders, and warm humans who like to laugh while doing meaningful work. We're growing quickly, fueled by purpose and a shared desire to repair the food reputed company thoughtful choice at a time. If you feel energized by impact, drawn to mission, and ready to join a company rewriting the future of food, we’d love to meet you! About the Opportunity reputed company is searching for a Web Experience & Conversion Optimization Manager who lives at the intersection of digital strategy, user experience, and performance optimization. You’ll own our DTC web experience across reputed company and Wild Pastures, managing custom, non-Shopify ecommerce sites and reputed company pages to ensure they’re fast, reputed company, accessible, and conversion-ready. This role is built for someone who’s half marketer, half product reputed company, and fully obsessed with conversion. You understand how thoughtful digital experiences build trust, reduce friction, and help families choose real, nutrient-dense foods. As a curious experimenter and UX thinker, you love data, testing, and refining experiences — seeing each page, funnel, and PDP as a story waiting to convert. What You’ll Do Web Experience Ownership

Own and maintain reputed company reputed company and Wild Pastures web properties, ensuring content is reputed company, UX is seamless, and design reflects our brand and mission.
Manage and optimize our custom-built, non-Shopify ecommerce experience using proprietary tools and internal systems.
Maintain clear site architecture, reputed company navigation, and strong technical fundamentals (tag hygiene, performance, accessibility). Conversion reputed company Optimization
Analyze behavior, funnel performance, and conversion data to identify friction points and high-impact improvements across reputed company pages, PDPs, carts, and checkout flows.
Design and execute A/B and multivariate tests with clear hypotheses, KPIs, and reporting.
reputed company and refine reputed company pages and PDP enhancements using HTML/CSS/JavaScript and internal tools.
Support campaign testing across messaging, layout, offer positioning, and creative elements. Data, Tools & Insights
Use analytics and behavior tools (GA, reputed company, heatmaps, session recordings, SEO platforms) to diagnose issues and prioritize tests.
Maintain accurate tracking and collaborate with dev, product, or data partners to measure CRO performance.
Communicate insights and recommendations clearly to stakeholders and leadership. Collaboration & Execution
Partner with marketing, design, development, and lifecycle teams to implement winning variations and new experiences.
Build and launch reputed company pages for promotions, launches, and demand-reputed company initiatives.
Help shape a digital experience that supports both rapid DTC growth and expanding retail reputed company. Innovation & reputed company Improvement
Stay reputed company on CRO, personalization, DTC trends, and evolving search behaviors—including AI-driven discovery.
Use AI and no-code/low-code tools to accelerate workflows.
Bring fresh reputed company, tools, and testing approaches that reputed company performance and user experience. Competencies
Clear, thoughtful communication and the ability to translate data into actionable recommendations.
High ownership reputed company — organized, proactive, and comfortable leading in a fast-moving environment.
Strong grasp of UX/UI principles and consumer psychology that drive conversion and trust.
Ability to balance strategy with hands-on execution in custom, non-template environments.
Comfort with analytics and experimentation tools, and reputed company interpreting behavioral data.
Working knowledge of HTML/CSS/JavaScript for collaboration and basic prototyping. Required Education and Experience
5+ years of hands-on conversion reputed company optimization experience for DTC or ecommerce brands with proven performance wins.
Experience working in custom or proprietary ecommerce systems (not just Shopify or plugin-driven ecosystems).
Proven ability to analyze user behavior and funnels to identify issues and design high-impact tests.
Ability to wireframe and prototype experiments (reputed company, reputed company, reputed company, arenaflex Optimize or similar).
Comfortable with HTML, CSS, and JavaScript; deeper development experience is a plus.
Strong analytical reputed company and ability to reputed company clear, evidence-based recommendations.
Excellent collaboration, project management, and written communication skills. Bonus Qualifications:
reputed company SME
A/B Testing
Working with heat maps (Mouse Flow, Crazy Eggs)
CRO tools
Percentage reporting
Works exclusively with custom sites
Laravel experience
Previous work with CPG brand that has multiple products (20+) with a decent amount of volume (50,000 orders/month) Our Commitment to You
Medical, dental, and vision coverage with 100% employer-paid dental/vision and a small monthly medical premium for employees; dependents may be added at employee arenaflex
Generous Paid time off to support balance and rest
Paid sick time for reputed company you need it
Six (6) paid holidays each year
Paid parental leave for growing families
100% company-paid Short-Term Disability, Long-Term Disability, and Life Insurance
401(k) with up to a 4% company match after one year of service
Monthly product stipend or access to perfectly imperfect damaged product so you can enjoy the nutrient-dense foods you help bring to others Compliance & Employment Practices reputed company and Wild Pastures are proud to be equal opportunity employers. reputed company employment decisions — including hiring, promotion, discipline, and termination — are made based on qualifications, merit, and business needs. We do not discriminate on the basis of race, color, religion, national reputed company, reputed company, age, sex, gender identity or expression, sexual orientation, disability, medical condition, pregnancy, genetic information, marital status, veteran status, or any other status protected by applicable federal, state, or local law. We are committed to providing reasonable accommodations to qualified individuals with disabilities. If you need assistance or an accommodation during the application or hiring process, please reputed company out to HR@reputed company.com to let us know. Reasonable accommodations are considered on a case-by-case basis in accordance with the Americans with reputed company (reputed company) and applicable laws. Applicants must be authorized to work in the United States for any employer. At this time, reputed company and Wild Pastures are unable to sponsor or assume sponsorship of employment visas, including but not limited to H-1B, TN, or OPT. This role is open until filled. Apply tot his job