Marketing Manager, Creator and Affiliate
About the position We are on a mission to bring learning to life! For 60 years, our team of teachers, scientists, artists, coders, and kids-at-heart has created award-winning toys and games designed to spark creativity, ignite curiosity, and provide opportunities for kiddos to discover their unique passions. Our team motto is, "Where work is play." We love to laugh and delight in testing out new games. Our love of play transfers into the toys and games we create, where we aim to build confidence, celebrate diversity, and ignite the spark in every child. We pride ourselves on being committed to our employee’s personal and professional development, a thriving culture and a diverse, creative atmosphere. Along with our culture and competitive benefits package, we offer opportunities for training and development including in-demand, motivating external speakers. We are looking for professionals who are truly just kids at heart! We hope you’ll come join our award-winning team today! We are currently seeking a Creator & Affiliate Marketing Manager to join our brand team! In this role, you’ll shape how families, educators, and more discover our products through earned and paid creator partnerships and high-impact affiliate programs. This is a hands-on role for a social strategist who loves building relationships, crafting scroll-stopping content, and turning social momentum into measurable growth across platforms and retail.
Responsibilities
- Creator & Affiliate Network: Build and scale a diverse roster of creators, influencers, and affiliates aligned with brand values and audience segments.
- Earned + Paid Strategy: Develop partnership strategies for both earned and paid campaigns that empower creators to deliver authentic, entertaining content across priority platforms.
- Briefs & Execution: Create clear campaign briefs that balance brand objectives with creative freedom; manage timelines, approvals, and delivery for creator and affiliate initiatives.
- Brand Voice in Social: Define how Educational Insights shows up in daily social conversations
- Retail Alignment: Partner cross‑functionally with Retail and Digital Marketing to synchronize creator and affiliate efforts with product launches, seasonal priorities, and in‑store moments
- Insights to Innovation: Analyze creator content and audience engagement to surface product and packaging insights and emerging trends
- Measurement & Optimization: Track and report performance and optimize with data‑driven tests
- Trend & Platform Intelligence: Stay current on platform shifts, cultural trends, and social commerce features to keep strategies fresh and competitive; recommend pilots on new channels or formats.
Requirements
- 3–5 years in influencer/creator marketing, affiliate marketing, or social commerce
- Platform fluency across TikTok, Instagram, YouTube, Facebook, plus familiarity with TikTok Shop, Amazon Creator Connect, YouTube Live.
- Proven ability to source, vet, negotiate, and manage creator partnerships at scale (earned + paid)
- Excellent relationship‑building, communication, and brief‑writing skills; ability to balance creativity with business outcomes.
- Comfortable collaborating cross-functionally with Retail, Brand, Social, Paid Media, and Product teams
- Passion for social entertainment, culture, and community, with a bias for testing and iteration.
Benefits
- competitive benefits package
- opportunities for training and development including in-demand, motivating external speakers
- profit sharing bonus potential
- 401k matching Apply tot his job
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