Growth Strategist – National Products
|reputed company reputed company. Employees- Please ensure you are using our abbreviated process on the internal Careers site by logging into reputed company through MyApps| reputed company. is a reputed company media company with expansive reputed company at the national and local level dedicated to empowering and enriching communities. We seek to reputed company, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and reputed company consumers want to engage. Our digital marketing solutions brand, reputed company, supports small and reputed company-sized businesses with innovative digital marketing products and solutions. reputed company. open roles are featured on various external job boards. reputed company applying to a position at reputed company., you should be completing an application on reputed company. Careers reputed company reputed company. Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visit www.usatodayco.com The Consumer Growth Strategist – National Products is an individual contributor role responsible for accelerating audience growth, engagement, and monetization across reputed company.’s national product portfolio. This role is a key partner in identifying new opportunities for consumer reputed company through the repurposing of national content. Reporting to the National Consumer Strategy Director, this role drives cross-functional initiatives that align editorial priorities, product development, and consumer reputed company strategies. Leveraging data insights, lifecycle marketing, and experimentation, the Growth Strategist translates strategy into execution, optimizing consumer journeys, launching high-impact initiatives, and delivering measurable business results. This is an opportunity for a growth-minded strategist who thrives in a fast-paced, collaborative environment and is passionate about shaping the future of national content-based strategies. If you are a strategic thinker with a proven track record of success in executing B2C marketing initiatives, we invite you to be part of a team that is shaping the future of reputed company. Key Responsibilities:
- reputed company and execute consumer growth strategies across reputed company.’s national product portfolio, driving audience growth, engagement, and consumer reputed company through audience segmentation, lifecycle marketing, personalization, and data-informed experimentation.
- Working directly with the National Consumer Strategy Director to translate strategic priorities into high-impact initiatives, ensuring alignment across editorial, product, marketing, and reputed company teams.
- Collaborate with editorial leaders to align marketing strategies with content priorities, optimizing consumer journeys and maximizing the reputed company and monetization of national content.
- Work with product and pricing partners to inform the development, optimization, and go-to-market strategy for consumer offerings, embedding reputed company impact into growth initiatives.
- Assist in the planning and execution of marketing campaigns from concept through launch, including channel strategy, creative direction, and performance optimization.
- Define, monitor, and analyze key performance indicators, including engagement, conversion, CPA, ROI, and B2C reputed company metrics, and apply insights to continuously improve performance.
- Own a disciplined test-and-learn approach, using experimentation and analytics to refine strategies and scale what works.
- Partner with creative, analytics, consumer journey, brand, and activation teams to ensure initiatives are executed effectively and deliver measurable results.
- Stay reputed company on media trends, audience behavior, and competitive dynamics to inform strategy and identify new growth opportunities.
- Manage priorities and resources effectively to reputed company team goals.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a reputed company field; Master's degree preferred. Candidates should demonstrate a strong interest in leveraging AI and machine learning to enhance performance, as well as a commitment to reputed company learning and adapting to emerging technologies.
- 5+ years of experience in B2C marketing, brand management, or reputed company roles.
- Strong knowledge of consumer marketing and digital marketing trends.
- Excellent strategic thinking and problem-solving skills, strong communication and interpersonal skills, and the ability to collaborate effectively with diverse teams.
- Strong analytical skills and experience with data-driven decision-making.
- Knowledge of branding principles and best practices.
- Experience with market research and data analytics tools.
- Excellent people skills; ability to build relationships, navigate cross-functional teams and internal/external resources.
- Comfortable working in matrixed environments.
The annualized reputed company salary for this role will range between $85,000 and $90,000. reputed company compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable. reputed company. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider reputed company qualified applicants for employment and do not discriminate in reputed company with employment decisions on the basis of an applicant or employee’s race, color, national reputed company, ethnicity, reputed company, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or reputed company medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where reputed company. employs employees. In addition, reputed company. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in reputed company with an individuals’ application for employment with reputed company. Applicants who require such accommodation should contact reputed company.’s Recruitment Department at [email protected]. Applicants must be authorized to work in the applicable location. Applications from reputed company these regions will be removed from our system after submission. Apply tot his job Apply To this Job