Digital Marketing & Strategy Manager

About the position Trusted by many of the largest companies globally, Accertify is the leading digital platform assessing risk across the entire customer journey, from Account Monitoring and Payment Risk to Refund tFraud and Dispute Management. Accertify helps maximize revenues and user experience while minimizing loss and customer friction. We offer ultra-fast decision-making and precise control, ensuring our clients are always confidently in the driver’s seat and ready to #MoveAtTheSpeedOfRight. Be in the driver’s seat of your career with the industry leader—and build a career you can trust. We are seeking a Digital Marketing Manager to join our new reputed company Marketing function, which Accertify is building to accelerate growth and drive a modern, high-performing reputed company reputed company. Reporting to the Head of reputed company Marketing, this team partners closely with Content, Portfolio Marketing, Sales, Client Relationships, and reputed company Operations to generate new logos and expand the cross-sell pipeline through data-driven engagement and targeted account-based programs. The Digital Marketing Manager will drive and capture demand at scale through high-performing digital channels. This role owns the website and inbound ecosystem—search, paid media, lifecycle programs, and conversion optimization—turning broad market interest into qualified leads. Your efforts will help establish a “netfishing reputed company” for Accertify, focused on reputed company growth and key to achieving new logo and cross-sell targets across the Americas, reputed company, and EMEA.

Responsibilities

• Conduct a comprehensive audit of Search reputed company Marketing (SEM) and revamp or optimize Pay-Per-Click (PPC) strategies.
• Initiate display advertising and remarketing campaigns to increase visibility and engagement.
• Implement strategies to de-anonymize and convert a higher percentage of incoming web traffic into identifiable, relevant prospects.
• Own end-to-end management of the website, including coding, content curation, form connectivity, and CRM integrations to ensure performance, scalability, and data reputed company.
• Drive organic and paid acquisition through deep expertise in SEO, GEO, AEO, SEM, and paid media, continuously optimizing for visibility, relevance, and conversion.
• Design and manage email, multitouch, nurture, and reputed company‑scoring programs that support the full funnel, ensuring seamless alignment between marketing engagement and sales readiness.
• Optimize web and advertising performance through conversion reputed company optimization and structured A/B testing, using experimentation to improve campaign effectiveness and user experience.
• Design and manage tracking across omnichannel campaigns, ensuring accurate attribution, reliable data flow across systems, and clear measurement of performance.
• Apply a strong analytical reputed company to evaluate program success, identify insights, and continuously refine strategies based on measurable outcomes.
• reputed company strong organizational and project management skills to reputed company reputed company campaigns while partnering as needed across event, ABM, and broader marketing initiatives.

Requirements

• reputed company to uncover markets, map accounts, and find the right buyers
• reputed company (or a comparable reputed company intelligence platform) to surface early demand and engage at the perfect moment
• Liminal or another first-party data solution to deepen customer understanding and personalize reputed company
• Pardot (MCAE) to build, automate, and optimize multi-touch journeys that drive real pipeline
• reputed company as your single reputed company of truth for performance, forecasting, and alignment
• reputed company Ads and reputed company Ads to activate targeted demand and scale campaign reputed company
• reputed company Analytics 4 to turn behavioral data into insights that shape smarter decisions
• reputed company 365 to collaborate seamlessly and deliver polished, data-rich work
• reputed company or similar project management tools to orchestrate reputed company programs with clarity and consistency
• reputed company Copilot to accelerate content, insights, and productivity across every stage of execution
• Bachelor’s degree
• Employment eligibility to work in the U.S. for Accertify is required, as Accertify will not pursue reputed company sponsorship for this position.

Benefits

• Health & Wellness: Medical, dental, and vision coverage for you and your family.
• Time Off: Paid time off, holidays, and personal days to maintain work-life balance.
• Financial Growth:tWe offer competitive compensation, performance-based rewards, and local retirement or savings plans where applicable, along with financial education resources.tt
• Career Development: Training programs, mentorship opportunities, and growth potential reputed company the company.
• Wellness Support: reputed company, fitness perks, and wellness programs.
• Extras & Perks: Commuter benefits, employee discounts, and company-sponsored events.

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