Email + Retention Strategist

Join to apply for the Email + Retention Strategist role at Everything Bagel This range is provided by Everything Bagel. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range Company Overview Everything Bagel Partners is a Growth Partner focused on scaling medium DTC brands across beauty, food, apparel, home, and higher education. We combine data-driven growth, testing, and collaborative creativity to drive measurable results for partner brands. This role sits within our retention practice, partnering with client brands to maximize LTV and repurchase rate through automated, personalized email and SMS programs. Project/department context You will contribute to a dedicated client portfolio, designing and executing retention strategies that align with business goals. You’ll work cross-functionally with copywriters, designers, and technical teams to deliver on-brand communications that deepen customer relationships, increase engagement, and improve long-term value. This role emphasizes operational excellence, data-informed decision making, and scalable processes that support rapid growth for multiple accounts simultaneously. Role Goals And Core Responsibilities

• Collaborate with copywriting, design, and technical teams to implement retention marketing strategies across diverse DTC clients, ensuring seamless execution of email and SMS programs.
• Plan, manage, and optimize end-to-end email and SMS campaigns and automated flows (welcome series, re-engagement, post-purchase, and win-back programs) within Klaviyo and related tech stack.
• Develop and maintain client-specific retention calendars, briefs, and performance dashboards. Translate insights into actionable optimization plans to improve engagement, conversion, and long-term loyalty.
• Coordinate with internal teams to ensure assets, messaging, and segmentation reflect client goals and brand voice. Manage deliverables to meet deadlines and maintain high quality.
• Monitor campaign performance, run A/B tests, and produce actionable reporting on key metrics (open rates, CTR, conversion, LTV, RPM, ROAS) to refine creative strategies and retention tactics.
• Maintain strong client communications via video calls and Slack during US Eastern work hours; translate client needs into actionable briefs for the team.
• Leverage data to inform strategy, including audience segmentation, dynamic content, and lifecycle marketing optimization.

Required Skills And Experience We are seeking a seasoned retention marketer with a strong background in Klaviyo, Shopify, and performance-driven email/SMS. You should bring at least 4 years of hands-on experience building retention programs for DTC brands, with a proven ability to translate data into actionable strategies and creative execution. Excellent writing and communication skills are essential, as is the ability to collaborate effectively with cross-functional teams in a fast-paced environment. You should be comfortable managing multiple accounts, prioritizing tasks, and delivering results under tight timelines. Strong working knowledge of Klaviyo (campaign builder, segmentation, dynamic content) is required. Familiarity with Figma, Asana, Google Workspace, and Omnisend or HubSpot is a plus. Comfort with AI tools and a data-driven mindset are highly valued. Nice-to-have And Preferred Attributes Bonus points for experience with Omnisend or HubSpot, Omnichannel marketing beyond email/SMS, and the ability to integrate retention tactics with broader growth programs. Strong project management capabilities, organizational prowess, and proactive communication are highly desirable as you balance multiple accounts and evolving client needs. Knowledge of Google Docs/Sheets and Asana for workflow management is preferred.

What We Offer

• A fully remote and collaborative work environment where creativity thrives.
• Opportunities for professional growth within a dynamic and ambitious team.
• Competitive salary that reflects the expertise and value you bring.

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