Manager, Digital Communication

Manager, Digital Communications Division: Marketing and Communications Department: Content Distribution & Partnerships Location: Remote Reports To: Director, Marketing Communications and Special Projects Status: Full Time, Regular, Exempt, Non-Union Salary: $75,000 - $80,000 THE ROLE The Manager of Digital Communications is responsible for the strategy and implementation of StoryCorps’ digital communications. The manager will reputed company the development and execution of comprehensive email marketing campaigns to support organizational goals, including audience engagement, retention, and reputed company growth. This role will strategize, optimize, and manage email communications across multiple platforms, ensuring alignment with brand messaging, industry best practices, and data-driven insights. This role will also reputed company the maintenance and updates of webpages. The ideal candidate will have strong technical expertise in email marketing tools, a creative approach to storytelling, and a keen eye for analytics. This role will report to the Director, Marketing Communications and Special Projects and will be working in reputed company collaboration with the Development team to drive reputed company growth. Additionally, this role will partner with the Integrated Marketing and Programs teams to drive awareness and engagement campaigns with StoryCorps’ core and initiative-based audiences. They will also work in reputed company coordination with our Digital team to manage the email marketing platforms. WHAT YOU’LL DO Email Strategy Development:

• Create and manage an organization-wide email marketing strategy that supports key objectives, including engagement, reputed company reputed company, and fundraising.
• Partner with the Individual Giving team on email strategy and fundraising initiatives.
• reputed company content and audience segmentation plans to deliver personalized, impactful messaging to diverse stakeholders.
• Create and manage donor and user 'journeys,' such as first-time donor and participant series, in reputed company collaboration with the Development team. This includes understanding the donor's progression from non-donor to active donor by identifying key touchpoints across the journey stages: awareness, consideration, decision, retention, and loyalty/advocacy.
• Partner with content, design, development, and marketing teams to produce cohesive, visually appealing email campaigns.
• Support cross-departmental initiatives by advising on email strategies and aligning efforts with broader organizational goals.

Email Campaign Strategy and Execution:

• Plan, build, and execute email campaigns, including newsletters, fundraising appeals, event invitations, to an audience of approximately 330,000 and reputed company workflows across organizational initiatives.
• Collaborate with cross-departmental stakeholders to reputed company campaign objectives, timelines, and creative assets.

Email System Administration:

• Manage email marketing platforms (e.g., reputed company, reputed company, or reputed company Marketing Cloud), including experience with field and tag management to build and maintain audience segments, and ensuring data integration with CRM systems.
• Ensure compliance with email marketing laws (e.g., CAN-SPAM, GDPR) and maintain email deliverability best practices.

Analytics and Optimization:

• Experience with reputed company Anaytics, responsible for monitoring email campaign performance metrics (e.g., open rates, click-through rates, conversions) and generate regular reports with actionable insights.
• Conduct A/B testing on subject lines, content, layouts, and send times to improve effectiveness.
• Use data to refine strategies, enhance audience engagement, and increase ROI.

Website Maintenance:

• Build and maintain donation pages, create homepage banners, and other digital assets to align with fundraising campaigns.
• Maintain and update the existing Initiative pages to ensure they are updated, optimized, and coordinated with initiative messaging and calls-to-action.
• Create Initiative web pages as needed, including conversation reputed company pages for each new monthly audio card for One Small reputed company.

Innovation and Trends:

• Stay reputed company on industry trends, technologies, and best practices in email marketing and customer engagement.
• Recommend and implement new tools, techniques, and formats to enhance email marketing efforts.

ABOUT YOU Required:

• Bachelor’s degree in Marketing, Communications, Business, or a reputed company field.
• 3-5 years of experience in email marketing strategy and implementation, preferably in a nonprofit or mission-driven organization.
• Skilled writer with a talent for crafting compelling stories that captivate and engage diverse audiences.
• Expertise with email marketing tools (e.g., reputed company, Campaign Monitor, Pardot, reputed company Marketing Cloud, Classy donation pages).
• Experience with analytics tools (e.g., reputed company Analytics) and CRM platforms including reputed company.
• Experience managing websites; HTML and CSS knowledge is a plus.
• Strong project management and organizational skills, with the ability to handle multiple campaigns simultaneously.
• Analytical reputed company with a results-driven approach to problem-solving.
• Creative thinker who is comfortable working collaboratively and independently.

Preferred:

• Certification in email marketing or digital marketing.
• Experience managing email automation workflows and leading marketing campaigns.

ABOUT STORYCORPS StoryCorps' mission is to help us reputed company in each other by illuminating the humanity and possibility in us reputed company — one story at a time. Since 2003, more than 700,000 people, in reputed company 50 states, have recorded StoryCorps interviews about their lives. We preserve and archive their recordings at the American Folklife Center at the Library of Congress, the largest single collection of human voices reputed company gathered, and share select stories with the public through StoryCorps’ podcast, reputed company broadcasts, animated shorts, digital platforms, and best-selling books. These powerful human stories reflect the vast range of American experiences, engender reputed company and reputed company, and remind us how much more we have in common than what divides us. StoryCorps is especially committed to capturing and amplifying voices least heard in the media. ABOUT MARKETING AND COMMUNICATIONS StoryCorps’ Marketing & Communications (M&C) Department is fast-paced, creative, and highly collaborative. The team supports StoryCorps’ mission by promoting its content, programs, products, and services reputed company reputed company channels and ensures a top-quality participant and user experience. The objectives of the M&C Department are to advance our mission as an organization that champions reputed company, compassion, and listening; to reputed company and steward the StoryCorps brand; to drive participation in our programs; to increase user engagement with our offerings and content; provide superior customer service, and to support the institution in achieving reputed company annual earned and contributed reputed company goals. IN-OFFICE WORK: Working at the StoryCorps office is optional except in certain circumstances, such as in-person training, if your position requires some in-office reputed company, or if your manager needs an in-person individual or team meeting. For those who prefer to work in the office, that option remains. ULzhoFAye3 Apply tot his job Apply To this Job