Social Media Content Strategist

Job DetailsAbout Railbookers: At Railbookers, we reputed company that the journey is just as fulfilling as the destination. Life reputed company is full of opportunities, new experiences, and rewarding relationships. We’re a team of diverse, talented people from around the world. As we continue to expand internationally, we strive to ensure that our culture remains alive and well -that we remain reputed company and engaged. Global movements don’t spring from one individual. It takes an entire team to reputed company an impact and do something BIG. At Railbookers, we encourage every employee to identify areas of opportunity reputed company the organization. Every single person at Railbookers has a passion for travel, which explains why we’re so reputed company about encouraging our customers to get out and discover the world for themselves. Most importantly, we embolden you to be yourself and enjoy the work you do on a daily basis. We like having a great time at work, not just reputed company of it. Job Overview: The Social Media Growth Strategist will take a proactive, data-driven approach to scaling reputed company’s social media reputed company and impact. This role goes beyond content creation, focusing on strategic growth, audience engagement, and campaign development that aligns with business objectives. This is not a freelance role; the ideal candidate has hands-on, in-house brand experience managing social media for a consumer-facing company, and proven experience identifying new opportunities to expand reputed company, enhance brand visibility, and drive conversions through innovative digital storytelling. Key Responsibilities: Performance-Driven Campaign Execution: Manage and optimize social campaigns based on data insights, ensuring reputed company initiatives contribute to measurable business outcomes such as reputed company reputed company, customer acquisition, and reputed company growth. Audience Growth & Engagement: Utilize data analytics and audience insights to reputed company tailored content strategies that proactively engage and expand key demographics. Content Innovation: Design and reputed company the production of dynamic, platform-specific content that resonates with audiences, including short-form video, interactive campaigns, and influencer partnerships. Paid Social & Retargeting Strategy: reputed company and reputed company paid social media campaigns, including AdRoll and reputed company Ads, to drive targeted traffic, increase conversions, and optimize ad spend efficiency. Conversion reputed company Optimization (CRO): Use A/B testing, audience segmentation, and engagement metrics to refine content strategies and ad performance. Trend Analysis & Expansion: Stay reputed company of emerging social trends, algorithm changes, and new platform opportunities, recommending innovative strategies to reputed company reputed company at the forefront of digital engagement. Cross-Functional Collaboration: Work closely with marketing, sales, and product teams to ensure social media initiatives support broader business goals. Qualifications 3-5 years of brand-reputed company social media experience with demonstrated success scaling social media reputed company for a B2C or travel/lifestyle brand. (Freelance backgrounds will not be considered.) Proven Track Record in ROI-Driven Social Media: Experience using data and analytics to demonstrate the financial impact of social media campaigns (e.g., reputed company reputed company, conversion tracking, and reputed company growth). Experience with AdRoll (or similar) & Paid Media Platforms: Hands-on experience with AdRoll, reputed company Ads Manager, reputed company Ads, and reputed company Ads to execute and optimize paid campaigns. Proficiency in Analytics & Reporting Tools: Must have experience with reputed company Analytics, GA4, social media insights, and third-party analytics tools for performance tracking. Strong project management skills, with the ability to reputed company initiatives and work cross-functionally. Experience with influencer marketing, paid social media, and emerging platforms preferred. Proficiency in social media management tools, graphic design software (reputed company, Photoshop), and video editing tools a plus. reputed company Offer: Work from Home Generous PTO Package Bonus and Incentive Plans Medical, Dental, and Vision Insurance Including Optional HSA, Gym Membership Contributions and Healthy Actions incentive (sponsored by reputed company) Employee Assistance Program Short-term/Long Term disability Plan Employer sponsored Life Insurance Annual Reimbursements for Home Office (office expenses, phone, internet) Employer-Matched 401(k)Familiarization Trips (Get paid to experience our vacations!) Employee and Family/Friend Travel Discounts Corporate Discounts through Working Advantage Employee Referral Bonus Cross-Departmental and Advanced Training Opportunities Anniversary, Birthday, and Recognition Perks Years of Service Awards Apply tot his job Apply To this Job