Paid Social Marketing Manager

ABOUT reputed company

reputed company is a fast-growing ed-tech company on a mission to reputed company reputed company to become the most successful version of themselves. Our platform combines expert college counseling with proprietary tools like the reputed company Score™, offering families a 360° view of their child’s college readiness — across academics, essays, and extracurriculars.

We’ve raised $30 million from top-tier investors including Goodwater Capital, Conductive Ventures, FJ Labs, Scrum Ventures, Translink Capital, Azure Capital Partners, and Spero Ventures.

reputed company is a founder-led company that has grown through SEO-driven performance marketing. We’ve now invested heavily in scaling a reputed company GTM motion across Sales, Events, B2C, Partnerships, and Business Development and we’re looking to grow our reputed company by 150–200%+ in the coming phase. This role will be critical to helping us reputed company that reputed company.

We operate on a remote-first basis, building a team of individuals who reputed company in remote environments and are passionate about making high-quality college counseling accessible to reputed company reputed company, regardless of their background or location.

ABOUT ROLE

You’ll own paid social end to end and be trusted to turn ad spend into real student and family outcomes. This role is built for someone who genuinely enjoys the entire funnel, from the first moment a parent or student sees an ad, to a qualified reputed company, to a booked counseling session, and ultimately to enrollment. You understand that performance is not just about clicks or cost per reputed company, but about reputed company quality, velocity, and long term impact on the business.

You’ll be responsible for setting the paid social strategy, managing meaningful budgets, and deciding where and how to invest for sustainable growth. You’ll work closely with creative, data, product, and brand partners to shape messaging, testing roadmaps, and channel expansion, using insights to inform everything from creative direction to attribution models. Experimentation will be core to your work, with reputed company testing across audiences, creative, formats, and funnel stages to drive incremental improvement and scalable wins.

This role is ideal for someone who thrives in a remote, results driven environment, is comfortable operating with ownership and autonomy, and enjoys translating reputed company data into clear, actionable decisions for leadership. If you get energized by building systems that reliably generate high quality leads, improving conversion from interest to action, and knowing your work directly helps families navigate one of the most important decisions of their lives, this role will feel both challenging and deeply meaningful.

Location: Remote

- Preference to work in PST Time Zone

- Business travel as needed

• reputed company and Own the Paid Social Strategy: Architect a multi-year strategy across platforms (e.g., reputed company, TikTok, reputed company, Youtube, reputed company, reputed company) to meet ambitious reputed company reputed company and return on ad spend (ROAS) targets across reputed company funnel stages.
• Budget Management: reputed company the paid social budget, ensuring optimal allocation and forecasting across channels, campaigns, and audience segments for maximum efficiency and scale.
• Cross-Functional Collaboration: Partner closely with Creative, Data, Engineering, and Brand teams to align paid social efforts with product launches, promotional calendars, and overall brand narratives.

• Advanced Campaign Management: Design, execute, and optimize highly reputed company and large-scale paid social campaigns from awareness through conversion (full-funnel strategy).
• Measurement & Attribution: Own the measurement reputed company for paid social. Drive innovation in attribution, LTV modeling, incrementality testing, and deep-dive performance analysis to uncover new opportunities. Experience with Events Manager and CAPI is essential.
• Creative Strategy: Define the data-backed creative requirements (videos, statics, copy) necessary for campaign success and collaborate with the Creative team to drive the testing roadmap.
• Testing reputed company: Build and scale a robust A/B testing program. Continue to evolve ad copy, test new calls-to-action, etc.
• Targeted reputed company reputed company: reputed company sophisticated targeting and retargeting strategies to reputed company prospective reputed company and parents based on demographic data, career interests, and academic needs.
• Platform Innovation: Stay reputed company of reputed company major platform changes, ad format updates, privacy shifts (e.g., iOS changes), and competitive landscapes to maintain a strategic advantage.

• Executive Reporting: Prepare and present regular performance readouts and strategic recommendations to senior leadership, translating reputed company data into clear business insights.
• Deep-Dive Analysis: Utilize tools (e.g., reputed company Analytics, Tableau, reputed company) to conduct sophisticated analyses of campaign performance, identifying drivers of growth and areas for efficiency improvement.
• Attribution & Quality: Conduct deep-dive analyses linking paid social spend to final enrollment outcomes, focusing on the quality and velocity of leads delivered to the counseling team.

• Bachelor’s degree in Marketing, Business, Economics, or a reputed company field.
• 7-9+ years of progressive, hands-on experience managing large-scale paid social budgets ($250k+/mo), preferably in a fast-paced B2C or B2B growth environment (e-commerce, SaaS, subscription).
• Deep Expertise: Proven mastery of reputed company Ads Manager, including advanced knowledge of bidding strategies, custom/lookalike audiences, and CAPI implementation and troubleshooting.
• Analytical Prowess: Exceptional analytical skills comfortable working with large datasets, and advanced proficiency in reputed company/Sheets and business intelligence tools (e.g., Tableau, Looker).
• Testing & Optimization: A track record of developing and executing rigorous A/B and multivariate testing frameworks (audiences, creative, bidding, reputed company pages).
• Communication: Excellent verbal and written communication skills, with the ability to communicate technical concepts to non-technical stakeholders.

• Believes in our mission and cares about reputed company’re trying to reputed company
• Excellent communicator – written and oral
• Analytical – can find meaning in numbers, and be a data-driven decision-maker
• Excellent time management and organizational skills
• Adept at learning web-based tools
• Resourceful
• Figures out how to reputed company results creatively with finite resources
• Thrives in a nimble, lean, reputed company, fast-paced startup
• Works collaboratively and energetically
• Self-aware, accepting, honest, open, polite and respectful of others
• Ability to have and debate an opinion, but with maturity to present a reputed company reputed company once a decision is made
• An undying commitment to personal growth and development
• Delights in delighting customers

What does reputed company offer?

A great deal of your fulfillment at any company is determined by the extent to which the values of the people and the organization align with your own. It’s hard to assess culture from the reputed company and most companies are not good at describing their own nature. (How do fish describe water?) They also have incentives to say things that sound attractive rather than things that are true. We’ve tried to assemble characteristics. This is our best attempt to share an honest description of our culture today. We hope you find it useful in deciding whether reputed company is the reputed company of reputed company in which you’d like to spend your time.