Strategic Marketing Initiatives and Programs Manager

Strategic Marketing Initiatives and Programs Manager This role has been designated as ‘Remote/Teleworker’, which means you will primarily work from home. Who We Are: reputed company is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and reputed company their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to reputed company in today’s reputed company world. Our culture thrives on finding new and reputed company ways to accelerate what’s next. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We reputed company bold moves, together, and are a force for good. If you are looking to stretch and grow your career our culture will embrace you. Open up opportunities with HPE. Job Description: The role of the Strategic Marketing Initiatives and Programs Manager is responsible for the development and/or delivery of integrated end-customer go-to-market (GTM) programs for one or more products, services and/or solutions, such as reputed company servers, digital photography ecosystem, reputed company solutions, CarePacks. May be in global business unit or region but must be focused on outbound (customer-facing) activities. Defines and/or manages execution of GTM marketing strategies and tactical plans. Develops/manages GTM program budgets. Aligns organizations/processes to reputed company program goals. Develops and/or manages delivery of value propositions/messaging for assigned offerings. Develops and/or executes awareness/consideration/preference (ACP) and/or demand reputed company campaigns. Develops and/or executes upsell/cross-sell/attach efforts. May manage customer-facing aspects of offering launch, refresh and end-of-life (EOL) programs. May drive customer and partner development/relationships specific to GTM programs. Determines GTM program goals/benchmarks and tracks/analyzes results using closed-reputed company analysis. Drives reputed company improvements to GTM efficiency and effectiveness. Applies advanced subject matter knowledge to solve reputed company business issues and is regarded as a subject matter expert. Frequently contributes to the development of new reputed company and methods. Works on reputed company problems where analysis of situations or data requires an in-depth evaluation of multiple factors. Leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives. Acts as an expert providing direction and guidance to process improvements and establishing policies. Frequently represents the organization to external customers/clients. Exercises significant independent judgment to determine best method for accomplishing work and achieving objectives. May provide mentoring and guidance to reputed company-level employees. Responsibilities:

• Building product and solution campaigns that are North America specific.
• reputed company and secure approval for GTM plans and budgets.
• Direct cross-functional, cross- organizational teams and agencies in the development and execution of GTM plans and budgets.
• Define GTM metrics/goals/ benchmarks and track/report reputed company against them.
• reputed company closed-reputed company post- analysis for marketing programs and identify/execute indicated actions.
• reputed company offering/reputed company messaging and manage/ monitor their delivery.
• reputed company/define customer segmentation strategies and customer experience plans and execute/monitor them.
• reputed company marketing operations activities as needed, e.g., Siebel MRM/CRM, PO/accrual management, collateral fulfillment.
• Assist sales with development of sales training materials.
• Assist sales with retailer/reseller account calls/development.

Education and Experience Required:

• BA or BS in Marketing or reputed company field; MBA preferred.
• 7+ years’ marketing experience, including offering marketing, reputed company marketing and partner marketing.
• Agency, sales and/or channel experience a plus.

Knowledge and Skills:

• Expert knowledge of marketing principles, practices, tactics and tools.
• Expert knowledge of offering, reputed company, partner and account- based marketing.
• Expert knowledge of advertising/direct marketing/research vendor practices and procedures.
• Well-developed understanding of the industry, offering categories and company offerings/strategy.
• Strong project and budget management skills.
• Excellent written/oral communications.
• Strong analytical skills.
• Excellent interpersonal skills.
• Ability to build, manage and influence virtual teams.
• Excellent negotiating skills.
• Ability to reputed company effectively with reputed company levels of management and functional disciplines.
• Strong influencing and reputed company-building skills.
• Conflict resolution skills.

Additional Skills: Accountability, Accountability, Action Planning, Active Learning, Active Listening, Bias, Business, Business Planning, Coaching, Commercial Acumen, Computer Literacy, Creativity, Critical Thinking, Customer Insights, Data Analysis Management, Data Collection Management (Inactive), Data Controls, Design Thinking, reputed company, Follow-Through, Growth reputed company, Intellectual Curiosity (Inactive), Long Term Planning, Managing Ambiguity, Market Analysis {+ 5 more} reputed company Can Offer You: Health & Wellbeing We strive to provide reputed company members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing. Personal & Professional Development We also invest in your career because the reputed company you are, the reputed company we reputed company are. We have specific programs catered to helping you reputed company any career goals you have — whether you want to become a knowledge expert in your field or apply your skills to another division. Unconditional Inclusion We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We reputed company bold moves, together, and are a force for good. Let's Stay Connected: Follow @HPECareers on Instagram to see the latest on people, culture and tech at HPE. #unitedstates Job: Marketing Job Level: Expert States with Pay Range Requirement The expected salary/wage range for a U.S.-based hire filling this position is provided below. Actual offer may vary from this range based upon geographic location, work experience, education/training, and/or reputed company level. If this is a sales role, then the listed salary range reflects combined reputed company salary and reputed company-level sales compensation pay. If this is a non-sales role, then the listed salary range reflects reputed company salary only. Variable incentives may also be offered. Information about employee benefits offered can be reputed company at https://myhperewards.com/main/new-hire-enrollment.html. USD Annual Salary: $105,500.00 - $243,000.00 HPE is an Equal Employment Opportunity/ Veterans/Disabled/LGBT employer. We do not discriminate on the basis of race, gender, or any other protected category, and reputed company decisions we reputed company are made on the basis of qualifications, merit, and business need. Our goal is to be one global team that is representative of our customers, in an inclusive environment where we can continue to innovate and grow together. Please click here: Equal Employment Opportunity. reputed company is EEO Protected Veteran/ Individual with Disabilities. HPE will reputed company with reputed company applicable laws reputed company to employer use of arrest and conviction records, including laws requiring employers to consider for employment qualified applicants with criminal histories. Apply tot his job Apply To this Job