Manager, Website and Marketing Automation

Manager, Website and Marketing Automation Location: Remote - must be based in a U.S. state where Allstar Services operates At Allstar Services, a Morgan Stanley Capital Partners portfolio company, we're redefining the home services industry through innovation and growth. With a national network of roofing and remodeling brands, we're seeking a Manager of Website & Marketing Automation to own our digital presence, optimize performance, and scale automation across multiple brands. The Manager - Website & Marketing Automation will lead strategy, design direction, agency oversight, and performance optimization for all Allstar brand websites. This person will also own marketing automation, email/SMS campaigns, loyalty programs, and re-engagement strategies. This is a hands-on role: you will not just manage, but design, test, iterate, and optimize. You'll also explore new AI/MarTech partners to scale our marketing systems and efficiencies. This role is remote with occasional travel, but we are actively hiring in the states where we operate. What You'll Do: Lead website strategy across multiple brands-site structure, UX flows, navigation, and mobile/responsive performance. Partner with agencies to build, launch, and optimize brand and growth market websites. Drive conversion optimization through A/B testing, heat maps, analytics, and user behavior insights. Own marketing automation & lifecycle campaigns (email, SMS, nurture flows, re-engagement, loyalty, cross-sell/up-sell). Ensure websites are optimized for SEO best practices to maximize traffic and lead generation. Collaborate with brand, SEO, creative, and performance marketing teams to align with business goals. Stay ahead of emerging MarTech and AI tools to improve conversion and customer experience. What We're Looking For: 3-5+ years of experience in website management, CRO, and marketing automation. Hands-on experience with CMS platforms, marketing automation (HubSpot, Marketo, Pardot, Klaviyo, Salesforce, etc.), and A/B testing/analytics tools (GA4, Hotjar, FullStory, Optimizely, etc.). Knowledge of technical SEO and site performance optimization. Experience managing vendors/agencies and delivering results on time. Analytical mindset, comfort with dashboards, reporting, and data-driven decision making. A builder's mentality-comfortable experimenting, iterating, and scaling what works. Compensation and Benefits: $90K-$105K base salary (DOE) Health, dental, and vision insurance 401(k) with company match Unlimited PTO & flexible remote-first culture Professional development opportunities (training, conferences, continued learning) Collaborative culture with clear paths for growth Why Join Allstar? Be part of a fast-growing, private equity-backed national platform. Shape the digital experience across established and emerging brands. High visibility role with impact on lead generation, customer engagement, and revenue. Growth opportunities as we expand into new markets nationwide. Remote role-hiring only in states where Allstar Services operates. About Us: At Allstar Services, we're redefining the roofing industry with fast-paced growth and high-impact opportunities. Backed by Morgan Stanley Capital Partners, we operate a national network of top-performing residential roofing companies, delivering best-in-class solutions to homeowners across the U.S. We're built for momentum and innovation, thriving in a high-energy environment where big moves happen fast. With rapid expansion, evolving projects, and the chance to be part of something scaling at an incredible pace, Allstar Services is where you'll gain valuable experience in a dynamic industry. If you're ready to join an industry leader making waves nationwide, this is your chance to jump in and make an impact. Visit allstarservicesnow.com to explore our growing family of brands. Allstar Services is an equal opportunity employer. We do not discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law. Allstar Home Services is committed to protecting its employees, customers, and others while conducting company business. Employment for this position is contingent upon a valid driver's license, a review of the candidate's motor vehicle record (MVR), and successful completion of a background investigation conducted in accordance with Company policies and applicable laws. The Company may conduct MVR checks prior to hire and periodically thereafter. Eligibility to drive a company vehicle is determined based on these reviews, and an unsatisfactory MVR or background investigation may affect driving privileges, vehicle assignment, or employment eligibility. Offers of employment are contingent upon the results of these checks, and any information obtained will be used for employment purposes as permitted by federal and state law and in accordance with Allstar Home Services' Equal Employment Opportunity Policy. Apply tot his job Apply To this Job