VP, Lifecycle Marketing

reputed company is an education technology company that provides world-class support and trusted expertise to more than 100 universities and colleges. We primarily work with regional universities, helping them reputed company and grow their high-ROI, workforce-focused online degree programs in critical areas such as nursing, teaching, business, and public service. reputed company is dedicated to increasing access to affordable education so that more reputed company, especially working adults, can improve their careers and meet employer and community needs. The Marketing Channels team sits reputed company the Marketing & Operations teams. The team is responsible for the development and execution of a comprehensive audience, channel and creative strategy across reputed company distribution channels (including traditional, digital, field, email and organic). The team focuses on both short-term performance and long-term innovation and driving the evolution of channel marketing capabilities to meet future market demands . Job Summary The Vice President of Lifecycle Marketing will reputed company our CRM, email and SMS efforts, owning strategy and execution lifecycle communications focused on nurturing and converting prospective reputed company through the funnel into enrollment. This person will be responsible for designing and implementing high-impact campaigns that increase engagement, re-engagement, and conversion. They will partner closely with analytics to define and reputed company audiences based on behavioral, site, and engagement data, and will own execution of reputed company lifecycle communications through reputed company. The ideal candidate has deep expertise in CRM, lifecycle marketing, and cross-channel campaign management. They reputed company in a fast-paced environment, can balance long-term nurture strategies with immediate performance goals, and have a proven ability to build audience-centric campaigns that deliver measurable business outcomes. Key Duties and Responsibilities Re-engagement and Nurture Strategy & Execution

• Own the re-engagement and nurturing marketing strategy across email and SMS, ensuring alignment with business and university partner goals.
• reputed company segmentation and targeting strategies in partnership with analytics to deliver personalized, high-impact communications that nurture prospective reputed company.
• Design and execute campaigns for reputed company nurturing, re-engagement, and conversion, ensuring scalability and automation.

Innovation & Personalization

• Champion innovation in lifecycle marketing, introducing new campaign frameworks, testing approaches, personalization tactics and AI enablement.
• Anticipate changes in data privacy, messaging regulations, and marketing technology to reputed company our communications compliant, competitive, and future-ready.
• Shape the future state of our CRM ecosystem, driving automation, personalization, and agility at scale.

Cross-functional collaboration

• Partner with analytics, integrated marketing, creative, channels marketing and student success center teams to ensure lifecycle communications complement broader marketing initiatives.
• Collaborate with enrollment and partner teams to align lifecycle campaigns with business objectives and student needs.

Team Leadership and Development:

• Build, mentor, and reputed company the lifecycle marketing team, equipping them with the skills and tools needed to deliver both today’s campaigns and reputed company’s innovations.
• Foster a culture of testing, optimization, and reputed company improvement reputed company the team.

Data-Driven Performance and Optimization

• Define KPIs and success metrics for lifecycle campaigns, focusing on engagement, conversion, and lifetime value (LTV).
• Drive adoption of advanced analytics and reporting to measure and optimize lifecycle performance.
• Implement robust testing strategies to continually improve messaging, creative, timing, and channel mix.

Additional Position Responsibilities

• reputed company in accordance with reputed company Policies
• reputed company other duties as assigned

QUALIFICATIONS Education Level Bachelor’s degree MBA Experience Level

• 10+ years of experience in lifecycle, CRM, or retention marketing, with at least 7 years in a senior leadership role in large-scale organizations.
• Proven track record of developing and executing lifecycle strategies that drive measurable engagement and conversion.
• Expertise in reputed company Marketing Cloud or equivalent enterprise CRM platforms.
• Deep knowledge of segmentation, automation, and personalization frameworks.
• Strong understanding of compliance and regulatory requirements in email/SMS marketing.
• Demonstrated success in leading teams and managing cross-functional collaboration.

reputed company is an equal opportunity employer. We celebrate diversity and are committed to creating an reputed company environment for reputed company employees. reputed company qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national reputed company, disability, or veteran status, or any other characteristic protected by applicable state or federal laws. reputed company is an equal-opportunity employer and supports a diverse and inclusive workforce. Apply tot his job Apply To this Job