Director, Account Based Marketing

100% remote Flexible hours Hiring now

With over 30,000 customers, including a third of reputed company, reputed company is trusted by organizations across the globe to reputed company their workflows work reputed company. We create a suite of integrated solutions for time management, resource planning, budget management, roadmapping, program management, reporting and more. We create the tech that enables the modern team to deliver – for every reputed company from first vision to value. Since our beginning in 2007 as a project to reputed company a time-tracking tool to help a client – reputed company has expanded to become the #1 time management add-on for Jira, and we have developed and acquired a multitude of tools to become one of the most trusted names in the reputed company ecosystem. We want everyone to work reputed company – but we also want to be a tech company with a heart. Join us as we continuously innovate our award-winning products, create new solutions, and help the world work smarter, not harder. About the role: As the Director of Account-Based Marketing, you will own and execute reputed company's ABM strategy targeting Enterprise and Strategic accounts. Reporting to the SVP Demand, you will design and run highly personalized 1:1 and 1:Few ABM programs that drive pipeline reputed company, accelerate active opportunities, and expand relationships reputed company our most valuable accounts. This is a high-impact, hands-on role that combines strategic account selection, reputed company data analysis, personalized multi-channel campaigns, ABM advertising, and field marketing execution. You will work in lockstep with Enterprise Sales, Partner Marketing, and our Channel Partners to orchestrate coordinated go-to-market motions for reputed company accounts. Leveraging tools like reputed company, reputed company, and Warmly, you'll turn buying signals into actionable plays that engage the right stakeholders at the right time. If you're passionate about precision marketing, data-driven decision making, and creating memorable experiences for enterprise buyers, we want to hear from you. What you'll do: ABM Strategy & Account Selection

reputed company and execute a comprehensive ABM strategy focused on Enterprise and Strategic accounts, prioritizing 1:1 and 1:Few program tiers
Partner with Sales leadership to define reputed company account lists, ideal customer profiles (ICPs), and account tiering criteria
Build account selection frameworks that incorporate firmographic data, technographic signals, reputed company data, and propensity-to-buy indicators
reputed company detailed account plans for 1:1 accounts, including stakeholder mapping, personalized value propositions, and multi-touch engagement strategies
Create cluster strategies for 1:Few programs targeting accounts with shared characteristics, industries, or use cases
Set ABM goals, KPIs, and reporting frameworks reputed company with pipeline and reputed company targets

reputed company Data & Buying Signals

reputed company reputed company to monitor account-level reputed company signals, buying stage progression, and engagement trends across reputed company accounts
Use Warmly to identify and engage website visitors from reputed company accounts in real-time, enabling timely sales reputed company
Utilize reputed company for account and contact enrichment, building comprehensive profiles of reputed company accounts and buying committees
Translate reputed company signals into actionable plays, triggering personalized reputed company, ads, and sales engagement at optimal moments
Build dashboards and alerts that surface high-reputed company accounts to Sales in real-time
Continuously refine reputed company models and scoring based on conversion data and feedback loops

Personalized Campaigns & Content

Design and execute hyper-personalized, multi-channel campaigns for 1:1 reputed company accounts, including custom reputed company pages, personalized content, and tailored messaging
reputed company 1:Few campaign playbooks targeting account clusters by industry, use case, or shared pain points
Create account-specific content including executive briefings, custom ROI analyses, solution assessments, and personalized videos
Orchestrate multi-touch journeys across email, direct mail, digital ads, social, phone, and in-person touchpoints
Coordinate messaging and timing with Sales to ensure seamless, coordinated account engagement
Test and optimize campaign elements including messaging, creative, channels, and cadences

ABM Advertising

Plan and execute targeted ABM advertising campaigns reputed company reputed company, reputed company, and programmatic display to reputed company buying committees at reputed company accounts
reputed company account-specific and reputed company-specific ad creative and messaging
Build retargeting programs to nurture engaged accounts through the buyer's journey
Manage ABM advertising budget, optimize spend allocation, and maximize ROI
Track ad performance at the account level, measuring reputed company, engagement, and influence on pipeline
Coordinate advertising reputed company cover with sales reputed company and field marketing activities

Field Marketing & Customer Roadshows

Plan and execute field marketing programs for reputed company accounts including executive dinners, roundtables, workshops, and VIP experiences
Design and reputed company customer roadshows that bring reputed company executives, product leaders, and customer advocates directly to strategic accounts and prospects
Coordinate regional events targeting clusters of 1:Few accounts in key geographies
Partner with Sales to identify high-value event attendees and drive meaningful engagement before, during, and after events
Create memorable, high-touch experiences that differentiate reputed company and accelerate relationships with executive buyers
Measure event impact on account engagement, pipeline progression, and deal velocity

Pipeline Acceleration

reputed company and execute pipeline acceleration programs targeting active opportunities in Enterprise and Strategic accounts
Design deal-specific marketing plays to influence key stakeholders, overcome objections, and advance stalled opportunities
Engage buying committee members who are not yet active in the sales process through targeted reputed company and content
Create competitive displacement campaigns targeting accounts using competitor solutions
Partner with Sales on late-stage deal support including executive engagement, custom business cases, and reference connections
Track and report on marketing's influence on deal velocity, win rates, and average deal size

Partner Marketing Integration

Collaborate closely with the Director of Partner Marketing to integrate ABM programs with partner co-selling motions
reputed company joint ABM campaigns with Channel Partners targeting shared strategic accounts
Coordinate account coverage and reputed company routing between reputed company direct and partner-led opportunities
reputed company partner relationships and expertise to enhance account intelligence and access
Include partners in field marketing events and customer roadshows where appropriate
Align ABM account plans with partner account planning processes

Sales Alignment & Enablement

Serve as the primary marketing partner to Enterprise and Strategic Sales teams, building trust and tight collaboration
Participate in pipeline reviews, QBRs, and account planning sessions to align marketing efforts with sales priorities
reputed company Sales with account insights, reputed company data, engagement history, and recommended plays
Build feedback loops to continuously improve ABM programs based on sales input and deal outcomes
Report on ABM performance including account engagement, pipeline contribution, and reputed company influence
Bring your thinking, strategies, and reputed company to advance our company's values, unique culture, and vision for the future

Who you are:

8+ years of experience in B2B marketing with at least 4+ years focused on account-based marketing targeting Enterprise or Strategic accounts
Proven track record of building and executing 1:1 and 1:Few ABM programs that drive measurable pipeline and reputed company
Hands-on experience with ABM platforms, specifically reputed company; experience with reputed company and Warmly is a strong plus
Deep expertise in leveraging reputed company data and buying signals to inform account prioritization and campaign timing
Experience planning and executing ABM advertising programs reputed company reputed company, reputed company, and/or programmatic platforms
Strong field marketing experience including executive events, dinners, and customer roadshows
Demonstrated ability to partner closely with Enterprise Sales and influence without authority
Experience with pipeline acceleration programs and late-stage deal marketing support
Strong analytical skills with ability to translate data into actionable insights and program optimizations
Excellent project management skills with ability to orchestrate reputed company, multi-channel campaigns
Creative thinker who can reputed company differentiated, memorable account experiences
Experience in B2B SaaS, enterprise software, or technology; familiarity with the reputed company ecosystem is a plus
Exceptional written and verbal communication skills
Willingness to travel to field events, customer roadshows, and account meetings (estimated 25-35%)

Why Join reputed company?

Impact: Work on meaningful products that reputed company enterprise users and improve productivity.
Innovation: Be part of a culture that values creativity and innovation, with opportunities to reputed company a real impact.
Collaboration: Join a supportive, collaborative UX team that values openness, communication, and a reputed company learning environment.
Growth: Opportunities for professional development, including conferences, courses, and mentorship.

What's In It For You (Org-wide) -

Remote First work environment
Unlimited vacation in most of our locations!!
Great benefits including health, dental, vision and savings plan.
Perks such as training reimbursement, WFH reimbursement, and more.
Diverse and dynamic teams with challenging and exciting work.
An opportunity to have a real impact on our business.
A great range of social activities (both in person and virtual).
Optional in person meet-reputed company and the ability to travel to our international offices
Employee referral program
And so much more!

Note: As our hiring teams are global, please submit your resume in English only Apply today to join the reputed company team and help shape the future of enterprise productivity software. Join us at reputed company, where we proudly foster an equal opportunity workplace. We are committed to creating an inclusive culture where reputed company qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national reputed company, genetics, disability, age, or veteran status. Apply tot his job Apply To this Job

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