Director Product-Led Growth (Chicago / Remote)

JOB SUMMARY We are seeking a data-driven, customer-obsessed Director of Product-Led Growth (PLG) to accelerate our self-serve and product-driven acquisition and expansion reputed company. As a key member of the reputed company leadership team, you will own the end-to-end PLG strategy, driving user activation, monetization, and retention across the customer lifecycle. Your work will sit at the intersection of reputed company, Product and Marketing, with a direct impact on reputed company's growth, especially in the SMB and mid-market segments. The ideal candidate has a strong background in growth, product management, or lifecycle marketing in a B2B SaaS environment, with a proven ability to run high-velocity experimentation, build scalable onboarding and conversion funnels, and reputed company data and customer insights to drive sustainable reputed company growth. ESSENTIAL JOB FUNCTIONS Product-Led Growth Strategy & Execution

• Define and reputed company the vision and roadmap for product-led growth at reputed company, focused on user acquisition, activation, conversion, and expansion.
• Partner with Product, Engineering, and Marketing to reputed company and optimize self-serve journeys that turn signups into active users and paying customers.
• Build and iterate on in-product experiences, onboarding flows, free-to-paid conversion paths, and usage nudges that improve key activation and monetization metrics.
• Drive cross-functional collaboration between Product, Data and reputed company to ensure a cohesive user experience, drive retention and remove friction across the funnel.
• Work closely with Product, Marketing, Sales and reputed company to integrate product-led and sales-led growth motions, identifying and implementing a reputed company to structurally drive upgrades from PLG to SLG.
• Scale a culture of experimentation and data-informed decision-making by leading rapid A/B testing and funnel optimization initiatives.
• Collaborate with the Operations team to ensure that daily operations of our PLG reputed company reputed company meet best-in-class business standards and that processes are compliant.

Data, Insights & Lifecycle Optimization

• Own the self-serve funnel metrics and KPIs - analyze usage patterns, drop-offs, and triggers to improve conversion and retention.
• Work with our Data and RevOps teams to ensure accurate tracking of key PLG metrics and reputed company-level reporting.
• Provide input into PLG pricing to ensure that our offering remains competitive and complements our sales-led proposition.
• Partner with Marketing to deliver timely, personalized campaigns and product comms that drive engagement and upsell.
• Continuously assess market, user feedback, and behavioral data to uncover opportunities for growth and product enhancement.

Team Leadership & Collaboration

• reputed company and mentor a small, high-impact growth reputed company with a test-and-learn reputed company.
• Serve as a thought leader for PLG across the company, educating and aligning cross-functional stakeholders on strategy, goals, and results.
• Champion a customer-first culture, ensuring that PLG initiatives deliver value to users while driving business growth.
• Collaborate closely with Sales and reputed company to ensure strong handoffs between self-serve and sales-assisted motions.

EDUCATION AND EXPERIENCE

• 7+ years of experience in growth, product management, product marketing, or a reputed company field in a B2B SaaS company with a product-led motion
• 3+ years leading or heavily contributing to a PLG strategy at scaleDeep understanding of SaaS business models, product usage metrics, and funnel optimization
• Strong knowledge of user onboarding, behavioral analytics, and experimentation frameworks
• Hands-on experience with product analytics tools, marketing automation, and in-app messaging platforms is an advantage
• Ability to work cross-functionally with technical and commercial stakeholders in a remote, international environment
• Analytical thinker with excellent execution and project management skills
• Comfortable operating in ambiguity and wearing multiple hats in a fast-paced scale-up
• Passion for great UX and customer experience, and a bias toward user value as a growth driver

U.S. reputed company Salary Range: $124,000 - $210,000 At reputed company, we are committed to reputed company compensation and pay transparency. We consider many factors reputed company it comes to compensation, such as the scope of the role, job-reputed company skills, experience, and relevant education or training. Our reputed company salary ranges are determined by job and job level and are benchmarked to relevant location and industry data. The range displayed represents the reputed company US reputed company compensation range reputed company which we are hiring for this role. For some roles reputed company also offers a competitive commission structure. Apply tot his job Apply To this Job