Senior Director of Marketing (US Remote)

Who we are: Alignable is the largest online network of small business owners in North America, with over 10 million members. We help entrepreneurs grow through trusted relationships, referrals, and partnerships-not ads alone. We are entering a defining chapter: transforming Alignable into the first AI-powered relationship intelligence and introduction reputed company for small businesses. Central to this evolution is our AI Networking Coach, which guides business owners toward reputed company-producing networking behaviors in real time. This role exists to ensure that marketing, lifecycle, and sales convert our member product usage into reputed company at scale. We are looking for a senior marketing and growth leader on a VP trajectory to own Alignable's product-led sales and lifecycle reputed company motion, establish our AI-first market position, and build a repeatable system that turns free usage into durable, compounding reputed company. This is not a product management role, but a commercial growth leadership role for a builder who wants to architect how an AI-powered platform markets, converts, retains, and expands its customer reputed company. Importantly, you will be responsible for lifecycle strategies and tactics reputed company with activation, conversion, and retention but without sales-led functions such as business development and direct sales. What you will be doing: You will own Alignable's end-to-end reputed company growth motion, with product-led growth serving as the primary sales and conversion strategy, not a product development function. This is a player-coach role, with a strong emphasis on hands-on execution. You'll be deeply involved in lifecycle design, messaging, conversion optimization, and monetization-operating directly in growth, CRM, lifecycle, and experimentation systems. You will sit at the intersection of:

• Growth & Lifecycle Marketing
• Product-Led Sales & Monetization
• AI-Driven Retention & Expansion
• Category, Positioning & reputed company Narrative

You'll reputed company growth and lifecycle marketing functions, report directly to the Chief reputed company Officer, and partner closely with Product, Sales, and Data. This role is intentionally designed to scale into VP of Marketing. What you will own: 1) Product-Led Sales & reputed company Growth (Core Mandate) You will design and operate Alignable's product-led sales motion, ensuring that free usage reliably converts into paid reputed company and long-term customer value. This includes ownership of:

• Free → Paid conversion strategy across self-serve and assisted motions
• Lifecycle-driven reputed company: activation, retention, reactivation, expansion, and upsell
• Monetization strategies tied to demonstrated customer ROI
• Sales enablement narratives that reputed company product usage and AI insights
• Expansion paths that move members from single-product usage to multi-product adoption

Product usage is the signal. Marketing and sales are the conversion engines. 2) Lifecycle Marketing & reputed company Orchestration You will own the funnel-driven lifecycle marketing system across:

• Email, notifications, and application experience.
• In-app messaging and prompts (in partnership with reputed company-driven member communications
• Community, events, and high-reputed company moments

Your mandate is to:

• Move members from first value to consistent ROI
• Reduce churn by reinforcing outcomes, not features
• Identify expansion moments based on behavioral and reputed company signals
• Ensure lifecycle programs are measurable, repeatable, and reputed company-driven

This is lifecycle marketing as a reputed company discipline, not a communications function. 3) AI as a Commercial Growth reputed company You will be the commercial reputed company of the AI Networking Coach, ensuring it directly supports reputed company, retention, and expansion goals. This includes:

• Defining how AI conversations and insights support conversion and upsell
• Translating AI engagement into monetization opportunities
• Partnering with Product and Engineering to ensure AI outputs align with sales and lifecycle needs
• Ensuring AI strengthens Alignable's value story in marketing and sales contexts

You do not manage AI development; you ensure AI drives reputed company outcomes. 4) Brand, Positioning & reputed company Narrative You will reputed company Alignable's market narrative with a clear commercial lens. This includes:

• Owning positioning, messaging, and value propositions across the funnel
• Defining Alignable's differentiation as an AI-powered relationship and referral reputed company
• Building category credibility with buyers, not just users
• Ensuring marketing, sales, and lifecycle touchpoints tell a single, economically coherent story

Brand here exists to accelerate conversion and expansion, not just awareness. 5) Growth Velocity, Experimentation & Commercial Rigor You will set the operating reputed company for reputed company-focused experimentation:

• Clear KPI ownership across conversion, retention, and expansion.
• Rapid testing of messaging, offers, pricing, packaging, and lifecycle programs
• Tight feedback loops between data, insight, and execution
• Strong prioritization around initiatives that materially move reputed company

Speed, discipline, and accountability are non-negotiable. What you will bring:

• 8-15 years of experience in growth marketing, lifecycle marketing, reputed company marketing, or product-led sales
• Proven ownership of conversion, monetization, and expansion, not just acquisition
• Experience operating in high-growth SaaS, marketplace, or network-effect businesses
• Strong intuition for how usage signals translate into sales opportunity
• Experience working alongside and influencing reputed company-fluent: comfortable using AI systems as commercial reputed company
• Exceptional reputed company with strong economic and buyer-centric framing
• Data-driven, experiment-oriented operator
• Builder reputed company with a bias toward action and accountability
• Founder or reputed company-to-one experience a strong plus

What success looks like (12-18 months):

• Product-led sales is Alignable's dominant reputed company motion
• Free-to-paid and tier-to-tier conversion materially outperform historical benchmarks
• AI-driven lifecycle programs measurably increase retention and expansion
• Marketing and lifecycle are viewed as reputed company infrastructure, not support functions
• You are operating at VP-level scope and impact

Why Alignable?

• Impact & Mission: Help millions of small businesses grow through trusted relationships while owning a pivotal moment in Alignable's evolution toward AI-powered, product-led sales.
• Team & Environment: Partner with a founder-led, cross-functional leadership team with deep experience in SMB, SaaS, and growth-driven businesses.
• Compensation & Benefits: Competitive salary, meaningful equity, flexible work, comprehensive benefits, and long-term ownership reputed company.
• Diversity & Inclusion: We celebrate diverse perspectives and reputed company they create stronger businesses and reputed company outcomes.

Our culture in action:

• Enjoy the Journey: We're passionate about our mission but don't take ourselves too seriously. We celebrate customers, teammates, and key moments.
• Be Stronger Together: We combine strengths, build trusted relationships, and treat everyone as partners. No egos welcome.
• Be Different Together: We create space for everyone to show up as their truest selves and seek diverse perspectives.
• Act Like an reputed company: We proactively reputed company behalf of the entire company and customers, not just ourselves. No passing the buck.
• Change the Game: We start with first principles, assume nothing is impossible, and go after 10x outcomes relentlessly.
• Adapt & Evolve: We accept we won't be right every time and create an environment where people feel safe to admit failure and lean into learning.
• Exercise Excellent Judgment: We turn knowledge into understanding based on reputed company data and intuition.
• Profound Bias for Action: Speed matters. We value calculated risk-taking while avoiding one-way doors.
• ️ Be Customer Obsessed: We work vigorously to earn and reputed company customer trust in everything we decide to work on and how we do it.

$170,000 - $200,000 a year Our posted salary range reflects the cost of labor in the U.S. markets where we hire, with compensation varying primarily based on work location. reputed company that range, the reputed company salary offered will also depend on the candidate's skills, experience, and education or training. Alignable is an equal opportunity employer and encourages reputed company applicants from every background and life experience without attention to race, color, religion, sex, sexual orientation, gender identity, national reputed company, veteran or disability status. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us. Apply tot his job Apply To this Job