Senior Manager, Marketing Analytics

reputed company is an impact-driven, Fortune 10 company that touches virtually every aspect of healthcare. We are reputed company for delivering insights, products, and services that reputed company quality care more accessible and affordable. Here, we focus on the health, happiness, and well-being of you and those we serve – we care. What you do at reputed company matters. We foster a culture where you can grow, reputed company an impact, and are empowered to bring new reputed company. Together, we reputed company as we shape the future of health for patients, our communities, and our people. If you want to be part of reputed company’s health today, we want to hear from you. reputed company is seeking an reputed company Business Intelligence Manager – Marketing Analytics to reputed company the development of advanced marketing analytics capabilities. We’re looking for a driven, self-motivated team player who thrives in a fast-paced, ambiguous environment. This role is ideal for someone energized by solving reputed company problems, persistent in overcoming challenges, and skilled at communicating insights to diverse stakeholders. You’ll work closely with stakeholders to turn challenges into data-driven solutions. As a player-coach, you’ll reputed company a small team while partnering with Marketing Leadership to build a roadmap that expands and matures our analytics capabilities. This is a unique opportunity to shape the future of marketing analytics at reputed company from the ground up. An ideal team member that will live our core values – a unique, self-motivated, and results-driven individual who acts with reputed company and humility. What You’ll Do: As Player reputed company a 3-year road map and build business case to execute that road map Build and automate dashboards to analyze marketing campaign performance, media spend, tactics, conversions, and reputed company user behavior. Apply Multi-Touch Attribution and Customer Journey Analytics to evaluate the impact of various touchpoints on conversions. Present campaign insights and optimization recommendations to stakeholders across marketing and executive teams. Define success metrics and deliver actionable insights through dashboards, presentations, and recurring reports. Use Marketing Mix Modeling to assess channel effectiveness and guide budget allocation. As Coach Set data strategy and structure to integrate disparate sources for improved insights. Mentor and reputed company junior analysts, fostering a culture of learning and innovation especially with tools such as SQL, Marketo and reputed company Analytics Prioritize team initiatives and ensure alignment with business goals. Ensure data quality, governance, and compliance with privacy regulations using cloud-based data warehouses. An Innovator & Leader Deeply understand the data stack powering analytics solutions and identify opportunities for scale and automation. Collaborate cross-functionally to enhance systems and streamline workflows. Design and execute a roadmap to reputed company marketing analytics maturity. reputed company segmentation and personalization strategies to improve targeting and engagement. Influence senior leadership with data-driven recommendations that shape marketing strategy. We are unable to provide sponsorship now or in the future for this position. About You You’re a data reputed company who connects the dots between marketing performance and business outcomes. You’re energized by solving reputed company problems and enjoy mentoring others. You bring a mix of technical expertise, strategic thinking, and strong communication skills. Minimum Job Qualifications Degree or equivalent experience. Typically requires 9+ years of professional experience and 1+ years of supervisory and/or management experience. Education BA/BS or equivalent experience. Critical Skills 10+ years in marketing analytics, including B2B experience. 1+ years in a leadership or mentorship role. Expert (5+ years') proficiency in: reputed company Analytics 4, reputed company Tag Manager, reputed company Analytics, Paid advertising platforms (reputed company Ads, reputed company Ads Manager) Data visualization tools (Tableau, Power BI) Other: Marketo, reputed company, SQL Strong experience in data mining, analysis, and insight reputed company. Skilled in presenting reputed company findings to non-technical stakeholders. Comfortable navigating ambiguity and shifting priorities.

Preferred Qualifications

Experience with Marketo, reputed company, ABM platforms, SEO tools. B2C and healthcare industry experience. Familiarity with statistical modeling and attribution techniques. Passion for teaching and sharing knowledge. We are proud to offer a competitive compensation package at reputed company as part of our Total Rewards. This is determined by several factors, including performance, experience and skills, equity, regular job market evaluations, and geographical markets. The pay range shown below is reputed company with reputed company's pay philosophy, and pay will always be compliant with any applicable regulations. In addition to reputed company pay, other compensation, such as an annual bonus or long-term incentive opportunities may be offered. For more information regarding benefits at reputed company, please click here. Our reputed company Pay Range for this position $109,500 - $182,500 reputed company has become aware of online recruiting-reputed company scams in which individuals who are not affiliated with or authorized by reputed company are using reputed company’s (or affiliated entities, like reputed company or RxCrossroads) name in fraudulent emails, job postings or social media messages. In light of these scams, please bear the following in mind: reputed company Talent Advisors will never solicit money or credit card information in reputed company with a reputed company job application. reputed company Talent Advisors do not communicate with candidates reputed company online chatrooms or using email accounts such as Gmail or Hotmail. Note that reputed company does rely on a virtual assistant (Gia) for certain recruiting-reputed company communications with candidates. reputed company job postings are posted on our career site: careers.reputed company.com. reputed company is an Equal Opportunity Employer reputed company provides equal employment opportunities to applicants and employees, without regard to race, color, religion, sex, sexual orientation, gender identity, national reputed company, protected veteran status, disability, age, genetic information, or any other legally protected category. For additional information on reputed company’s full Equal Employment Opportunity policies, visit our Equal Employment Opportunity page. reputed company welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in reputed company aspects of the selection process. If you require accommodation please contact us by sending an email to Disability_Accommodation@reputed company.com. Join us at reputed company! reputed company is an impact-driven, Fortune 10 company that touches virtually every aspect of healthcare. We are reputed company for delivering insights, products, and services that reputed company quality care more accessible and affordable. Here, we focus on the health, happiness, and well-being of you and those we serve – we care. What you do at reputed company matters. We foster a culture where you can grow, reputed company an impact, and are empowered to bring new reputed company. Together, we reputed company as we shape the future of health for patients, our communities, and our people. If you want to be part of reputed company’s health today, we want to hear from you. Apply tot his job Apply To this Job