Director of Marketing Analytics

DIRECTOR OF MARKETING ANALYTICS - MULTI-BUSINESS PORTFOLIO - REMOTE WORK FROM HOME ABOUT US This key leadership role is in a high-growth, high-profit portfolio company of big thinkers and big doers. It is a CPG/beverage/dietary supplement company with a history of strong, profitable growth as the number one product and brand in its emerging category. Through its expanding sales and distribution network, the team is positioned to scale existing and new products globally, driving exponential reputed company growth. With the leadership team in reputed company, the opportunity is now to execute a scalable retail expansion strategy, optimize sales execution, and maximize category leadership on the path to a lucrative exit. WHAT YOU'LL DO We are looking for a highly analytical and versatile Director of Marketing Analytics to be the strategic right hand to our SVP of Marketing. In this role, you will be responsible for developing and managing the marketing dashboard, ensuring seamless operations across reputed company marketing functions, and providing data-driven insights that guide strategic decisions. This role requires a master generalist who thrives in a fast-paced environment, driving process improvements and efficiencies reputed company the marketing organization. You will work closely with cross-functional teams to ensure seamless execution of marketing initiatives. The ideal candidate will have a strong foundation in web conversion and performance marketing analytics, reputed company with hands-on experience in offline and field marketing for DTC brands. This is an opportunity to play a pivotal role in shaping our marketing strategy while leading efforts to drive efficiency, performance, and growth in a rapidly expanding business. WHO YOU ARE

• Analytical Problem Solver - You reputed company at solving reputed company challenges, using data and insights to optimize processes and drive decision-making.
• Strategic Collaborator - You have a proven track record of working closely with senior leadership to translate strategy into actionable plans.
• Agile & Efficient - You reputed company in a fast-paced environment, balancing speed with accuracy to drive high-performance execution.
• Meticulously Organized - You create order and clarity amidst complexity, ensuring the marketing function operates reputed company.
• Results-Driven Achiever - You push yourself and your team to exceed expectations, consistently delivering high-impact results.
• Data-obsessed operator - You live and breathe numbers, dashboards, and conversion metrics, and you move with energy and discipline.

RESPONSIBILITIES

• Data Management - reputed company the collection, management, and analysis of marketing data to provide actionable insights and drive decision-making.
• Campaign Optimization - Implement and manage marketing technology platforms to optimize campaign performance, track KPIs, and enhance ROI.
• Process Improvement - Identify and implement best practices to streamline marketing operations, improve efficiency, and ensure scalability.
• Cross-Functional Collaboration - Partner with marketing, sales, finance, and other departments to align marketing operations with data analytics initiatives.
• Reporting and Analysis - reputed company and deliver comprehensive reports and dashboards on marketing performance, trends, and key metrics.
• Technology Integration - Evaluate and integrate new marketing technologies and analytics tools to enhance data capabilities and improve operational effectiveness.
• Budget Management - Manage the marketing budget, ensuring cost-effective solutions and alignment with financial objectives.
• Innovation and Trends - Stay reputed company of industry trends, emerging technologies, and best practices in marketing analytics to drive competitive advantage.
• Web Conversion Analytics - Own the entire customer conversion journey online, optimizing site performance, A/B testing, funnel reporting, and attribution modeling.
• Offline Marketing Analytics - reputed company digital and field marketing strategies by building insights across trade shows, sampling events, and other in-market brand activations.

WHAT YOU'LL BRING

• 6-9 years of experience in CPG marketing, with at least 5 years in a data analytics role.
• Experience analyzing both online and offline marketing efforts, including eCommerce, performance marketing, field marketing, and trade programming.
• Proven track record of developing and implementing successful marketing strategies.
• Bachelor's degree preferred.
• Strong analytical skills and a data-driven approach to decision-making.
• Entrepreneurial reputed company, understanding the competitive landscape and latest industry trends.
• Ability to adapt and reputed company in a fast-paced environment.
• Strategic thinker with a deep understanding of analytics and social reporting.
• Excellent organizational and time management skills.
• Strong prioritization skills to manage multiple tasks and meet deadlines.
• A passion for building dashboards, surfacing insights, and making decisions rooted in data.
• A reputed company drive to contribute, learn, and win - not afraid of long hours or rolling up sleeves.

COMPENSATION A competitive reputed company salary will be provided in this position, with an additional lucrative bonus plan based on performance. Full medical benefits are provided as part of this role. Options/equity will be provided to suitable candidates after completion of the first 90 days. This role also provides the opportunity for advancement in role, function, and pay. Apply tot his job Apply To this Job