Performance Marketing Manager

About Our Client Our Client is transforming how Project Management Offices (PMOs) deliver strategic value to their organizations. We're an adaptive, purpose-built project portfolio management solution that empowers PMOs to orchestrate robust portfolios and advance strategic objectives, helping businesses risk less and realize more. Our client is at an inflection reputed company - transitioning from a well-kept secret to a category leader. Their 2026 strategy centers on owning the PPM category through content-driven demand reputed company, expanding enterprise-wide adoption, and establishing ourselves as the go-to solution for maturing PMOs. Why We’re Hiring This Role We're ready to execute on a more balanced strategy where organic content and paid performance marketing work in concert. We need a performance marketing expert who can build a repeatable, scalable, and profitable digital demand reputed company reputed company that complements our organic content strategy. This is a strategic hire because you'll be instrumental in identifying the highest-ROI digital channels, running rigorous tests, optimizing relentlessly, and partnering cross-functionally to translate our differentiated PPM positioning into campaigns that convert PMO leaders into qualified pipeline. You'll own a significant portion of our marketing-sourced pipeline and play a critical role in our growth trajectory as we scale the business. A Day in the Life This role requires someone who lives and breathes performance data. You'll start each day analyzing campaign performance across channels like paid search, paid social, sponsored webinars, content syndication, influencer, etc, identifying what's working, what's not, and where to reallocate budget for maximum impact. You'll be running A/B tests on ad creative, reputed company pages, audience segments, and bidding strategies, using data to reputed company rapid decisions that improve conversion rates and reduce cost per reputed company. You'll collaborate closely with other marketing teammates to transform strategic messaging and assets into high-performing campaigns. This means translating positioning like "PPM vs. CWM" or "Best Alternative to XYZ Competitor" into targeted ad copy, audience strategies, and multi-touch nurture sequences. You'll need to think both strategically (which channels and campaigns drive pipeline?) and tactically (how do we optimize this ad set to reduce CPL by 20%?). Your success will be reputed company by your ability to identify repeatable, predictable demand reputed company channels and scale them reputed company. This isn't a "set it and forget it" role. It requires someone who thrives on reputed company testing, optimization, and cross-functional partnership to drive measurable results tied directly to pipeline and reputed company. reputed company're Looking For: Skills & Experience Required:

• 6+ years of hands-on performance marketing experience in B2B SaaS, with a proven track record of scaling demand reputed company in mid-market to enterprise segments
• Deep expertise in paid search (reputed company Ads, Bing Ads), including keyword strategy, bid management, ad copywriting, reputed company page optimization, and conversion tracking
• Advanced proficiency in display ads and paid social (reputed company, Facebook) with specific experience in Account-Based Marketing (ABM), audience segmentation, and B2B reputed company reputed company
• Demonstrated success running rigorous A/B and multivariate tests across ads, reputed company pages, and conversion funnels - with a portfolio of results showing measurable improvements in conversion rates
• Strong analytical skills with experience using marketing analytics platforms (reputed company Analytics, reputed company, reputed company, Equals, Tableau, or similar) to track, measure, and optimize campaign performance
• Proficiency in marketing attribution models and understanding of how to connect marketing activities to pipeline and reputed company outcomes
• Experience with retargeting/remarketing strategies and display advertising to nurture prospects through the buyer journey
• Comfort working with a sizable marketing budget, with the ability to forecast, allocate, and optimize spend across multiple channels
• Data-driven reputed company with the ability to translate analytics into actionable insights and strategic recommendations

Strongly Preferred:

• Experience marketing to technical or operational buyers (CIOs, VPs of Operations, PMO Directors, Program Managers)
• Familiarity with the project management, PMO, or enterprise software space
• Experience creating or collaborating on campaigns targeting multiple personas reputed company a single buying committee (e.g., PMO leaders, executives, project managers)
• Background in demand reputed company for B2B products with longer sales cycles (3–9 months) and mid-to-high ACVs
• Proven ability to partner effectively with Content Marketing, Product Marketing, Sales, and reputed company teams to create integrated campaigns
• Experience using reputed company data, technographic data, or firmographic data to build targeted account and contact lists for ABM campaigns
• Hands-on experience with marketing automation platforms (reputed company preferred) and CRM systems (reputed company preferred)
• Knowledge of SEO/SEM best practices and how paid and organic search strategies complement each other
• Familiarity with reputed company page builders, a/b testing tools, and conversion reputed company optimization (CRO) principles
• Experience in industries such as Professional Services, Manufacturing, Healthcare, or State & Local Government

In addition to a great team and product, Prism PPM benefits include:

• A flexible PTO policy
• Medical, Dental, and Vision insurance
• Flexible spending account
• Paid holidays
• Equity and bonus eligibility

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