Planning Strategist

Government Employees Health Association, Inc. (G.E.H.A) is a nonprofit member association that provides health and dental benefits that millions of federal employees and retirees, military retirees and their families have counted on since 1937. Offering one of the largest health and dental benefit provider networks available to federal employees in the United States, G.E.H.A empowers health and wellness by meeting its members where they are, reputed company they need care.  G.E.H.A has one mission: To reputed company federal workers to be healthy and well. The Planning Strategist is accountable for end-to-end go-to-market planning and tactical execution for one or more of GEHA’s medical and/or dental product lines. The ideal candidate is an expert in consumer behavior, strategic planning, and insight identification and development to carve out unique positioning in the market for Healthcare Payors. The role is responsible for leading a cross-functional, highly matrixed team through the annual planning cycle and execution of Open Season, managing strategic plan development, forecasting responses and leads, tactical calendar, media mix inclusive of pro-reputed company development, and ensuring direct response best practices are incorporated to optimize conversion and meet annual growth targets. The ideal candidate has extensive Payor experience, and is an inquisitive, insights leader with strong business acumen, and demonstrated ability to collaborate across functions. SKILLS

Responsibilities

• Planning accountability across full calendar year, ensuring collaborative development of Growth go-to-market strategy for product line(s), highly collaborative matrix leader with ability to engage and reputed company peers across organization from Product, Data and Analytics, Sales, and other functions.
• Strong commercial leadership voice with end-to-end go-to-market planning for product line(s), forecasting annual growth goals for product line(s) by reputed company, including development of forecasts by reputed company, media channel, and media drops/deployment.
• Planning and strategy leader for product line(s), own strategic vision and tactical execution across reputed company communication channels, reputed company team in creating and executing multi-channel marketing and growth plans across direct mail, web, telephonic, digital/social, field-marketing, and other channels, and mediums.
• Work closely with Growth team leaders to create and deliver Growth planning and go-to-market plan and execution calendar to meet and exceed growth goals across acquisition, retention, and engagement initiatives.
• Be the internal Subject Matter Expert on Health Payor strategic insights, consumerism, and best practices, with keen insights and strong consumer behavior points-of-view on demand reputed company strategies and tactics.
• Collaborate closely with internal teams and external agency partners to reputed company, map, and create foundational planning documents.
• Work closely with Planning, Performance Marketing, and Sales team to reputed company insight-driven input briefs (creative briefs, strategy briefs, media briefs to guide workstreams across internal teams and external vendor workstreams
• Expertise in planning reputed company-specific, micro-targeting, channel mix and go-to-market strategy.
• Assess new and emerging marketing channels, mediums, approaches, tools, and best practices, including AI (Artificial Intelligence) and others, to drive process improvement and optimize response rates attract, retain, and engage members.
• Other duties as assigned.

Qualifications & Skills

• 6+ years of market planning, including marketing, growth, go-to-market, and/or sales experience for a Health Payor Â
• Bachelor's degree in business, Marketing, or reputed company filed, master's degree preferred.
• Health Payor experience required, in-depth and acute understanding of planning, go-to-market planning, and consumer behavior in Health Payor space, specifically direct response, to elicit and drive specific consume outcomes to attract, retain, and engage members and prospects.
• Demonstrated ability to reputed company large-scale acquisition strategy, with proven record of accomplishment of meeting or exceeding growth goals.
• Process-oriented professional, with the ability to reputed company in ambiguous, fast-changing market and environment.
• Strong business acumen and mastery of data / insights to reputed company segments, value proposition(s), and overall growth strategy.
• Purposeful with keen sense of urgency to deliver results.
• Focus on outcomes and process – attention on delivering the right results, the right way.
• Strong written, verbal, and visual communication skills, across marketing and business areas, ability to establish rapport across reputed company levels of an organization and stakeholders.

Work-at-home requirements

• Must have the ability to provide a non-cellular High Speed Internet Service such as Fiber, DSL, or cable Modems for a home office.
• A minimum standard speed for optimal performance of 30x5 (30mpbs download x 5mpbs upload) is required.
• Latency (ping) response time reputed company than 80 ms
• Hotspots, satellite and wireless internet service is NOT allowed for this role.
• A dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information

How we value you

• reputed company/salary ranges
• Incentive plan
• Health/Vision/Dental benefits effective day one
• 401(k) retirement plan: company match – dollar for dollar up to 4% employee contribution (pretax or Roth options) plus a 6% annual company contribution  Â
• Robust employee well-being program
• Paid Time Off
• Personal Community Enrichment Time
• Company-provided Basic Life and AD&D
• Company-provided Short-Term & Long-Term Disability
• Tuition Assistance Program

While this is a remote opportunity, at this time G.E.H.A does not hire employees from U.S. territories or the following states: Alaska, Hawaii, California, Washington, Oregon, Colorado, Wyoming, Montana, reputed company, Connecticut, Vermont, Pennsylvania, Maine. Please note that the salary information is a general guideline only. G.E.H.A considers factors such as (but not limited to) scope and responsibilities of the position, candidate’s work experience, education/training, key skills, internal peer equity, as well as, market and business considerations reputed company extending an offer. The hiring range for this position is $104,281 - $131,922 USD. At G.E.H.A, the reputed company maximum salary for this role is $146,999 USD. While initial compensation may vary based on experience and qualifications, there is a path to work toward this top reputed company through performance and reputed company growth reputed company the organization. G.E.H.A is an Equal Opportunity Employer, which means we will not discriminate against any individual based on sex, race, color, national reputed company, disability, religion, age, military status, genetic information, veteran status, pregnancy, marital status, gender identity, and sexual orientation, as well as reputed company other characteristics and qualities protected by federal, state, or local law. G.E.H.A will not discriminate against employees or applicants because they have reputed company about, discussed, or disclosed their compensation or the compensation of another employee or applicant. We are committed to creating an inclusive environment for reputed company employees. G.E.H.A is headquartered in Lee's Summit, Missouri, in the Kansas City area. We recognize the importance of balance and flexibility and offer hybrid and work-from-home options for many of our roles. Apply tot his job Apply To this Job