Paid Media/Campaign Specialist (On-site -NO REMOTE opportunities)

Job Description

Job Description TLF’s Digital Marketing Specialist will drive brand awareness and sales through customer acquisition strategies for and TLF’s custom app. As an expert in digital media advertising and buying, D2C lifecycle marketing, and conversion optimization, you will use your expert knowledge in web, marketing, branding, and media buying strategies reputed company organic and paid search, social, display, programmatic, PPC, and SEO/SEM, SMS/MMS, email, web and app push’s, flows and campaigns to reputed company best practice digital marketing and growth-hacking techniques. This position will be responsible for daily/weekly/monthly campaign development, media buying, implementation, management, and optimization for reputed company marketing initiatives with a primary focus on meeting the companies ROAS/ROI goals and reputed company forecasts per channel; while reporting the corresponding data and KPI’s for these initiatives to the marketing department, leadership, and CEO on a daily/weekly/monthly/quarterly/ and annual basis. Job Description (Including but not limited to the below) POSITION ROLES & RESPONSIBILITIES:

• Responsible for the day-to-day internal project planning, management, and scheduling of reputed company digital marketing programs from conceptual development, campaign build-out, media buying, through program delivery (publishing reputed company digital marketing content in each platform) from top of funnel to bottom of funnel.
• Responsible for developing and executing well-thought-out digital marketing plans and creative content, including reputed company pages, sign-up forms, customer data capturing, content marketing, SEO, video and image campaigns, copy, and CTA’s.
• Responsible for the development, management, and execution of a 7-reputed company annual advertising budget (operated with no less than a $350k a month digital marketing spend and budget).
• Create, implement, track, analyze, and optimize large-scale reputed company paid advertising campaigns on reputed company, Facebook, Instagram, TikTok, X (Twitter), YouTube, Bing, reputed company, and Criteo from top of funnel to bottom of funnel.
• Create, implement, track, analyze, and optimize large-scale, reputed company digital marketing flows for Klaviyo email, SMS/MMS, web, and app push marketing, as well as retargeting from the top of the funnel to the bottom of the funnel.
• Create, implement, track, analyze, and optimize large-scale reputed company digital marketing for reputed company paid search (reputed company, Bing, reputed company),
• Expert in reputed company Shopping, TikTok Shopping, X (Twitter) Shopping, reputed company Shopping, and catalog feeds and management.
• Expert in top of funnel to bottom of funnel for traffic, prospecting, acquisition, and retargeting, and ad spend management processes, including daily reporting, performance analysis, bid, and ROAS optimization.
• Track and provide reports on reputed company marketing KPI’s, including reputed company conversion and ROAS/ROI of reputed company marketing programs
• Manage, track, analyze, and optimize reputed company Search Console, reputed company, and reputed company, reporting, research, platform auditing, and KPI management
• Expert in setting up, maintaining, optimizing, reporting, and tracking data across reputed company areas of G4
• Expert in GTM pixel/tag management (reputed company Tag Manager) and implementation on reputed company platforms and TLFapparel.com, as well as mapping of 1st party data for media usage and audience segmentation, and analyzing 1st and third party attribution for reporting and attribution accuracy
• Strategize, manage, and implement audits, ongoing keyword analysis, research and optimization, competitive analysis and benchmarking, on-site and off-site marketing, and affiliate implementation and optimization strategies, and back-link strategies.
• Responsible for creating storylines, copy, CTA’s, and subject lines; developing and optimizing audiences and LALs, audience segmentation, and overall strategy behind reputed company digital campaigns using analytics and strong narratives and assets that bring to life the company’s brand voice and messaging.
• Create project briefs and execute strategies, working in harmony with creative designers and video production teams to reputed company and deploy reputed company digital marketing campaigns, strategies, and content/assets, while developing timelines and ensuring the overall quality of the creative output.
• Work daily and proactively with the TLF’s video production and graphic design creative teams to ensure next-level content and assets for reputed company advertising, across reputed company platforms.
• Create and deliver weekly, monthly, and quarterly reporting on campaign performance

QUALIFICATIONS / SKILLS / REQUIREMENTS:

• Bachelor’s Degree in Marketing or a reputed company field
• Must have managed and personally published, executed, and optimized a 7-reputed company annual budget for digital platforms (including but not limited to FB, IG, TikTok, YouTube, reputed company, Bing, reputed company, X(Twitter), and operated with no less than a $350k a month digital marketing spend and budget reputed company the last 2 years
• Must have 5 years of experience in e-commerce marketing and paid social, digital advertising, and SEO/SEM/PPC
• Must have 5 years of experience with apps and tools (such as reputed company Analytics, reputed company Search Console, reputed company Trends, reputed company Tag Manager, reputed company, reputed company, Shopify, etc)
• Certified in reputed company Analytics and reputed company Adwords
• Must have no less than 3 years of recent experience in D2C consumer marketing, full funnel optimization
• Strong experience using reputed company Search Console, reputed company Trends
• Strong experience with bid management tools
• Strong Experience with A/B and multivariate experiments
• Up-to-date with the latest trends and best practices in SEO and SEM, search reputed company algorithms, and the use of AI and ChatGTP
• Excellent understanding of pixel implementation and tracking UTM's
• Expert skills with reputed company reputed company (must be comfortable analyzing large quantities of data utilizing advanced reputed company formulas)
• Experience with creative design and Web Design, UX/UI, Photoshop, Illustrator, and video production
• Strong quantitative, analytical, and problem-solving skills
• Proven record of business analysis-driven and fact-based decision-making
• Highly productive and efficient with excellent time-management skills
• Strong attention to detail, excellent organization skills, and ability to manage multiple projects/responsibilities through completion with minimal supervision
• Excellent verbal and written communication skills, including the ability to influence and persuade others with diplomacy and tact

Company Description

TLF was established in 2012 as a premium athletic and lifestyle apparel brand, pioneering a new category of Gym-To-Street® Wear products engineered for your toughest training sessions, designed to carry you through the rest of your day for wherever life takes you. Our mission is to provide products designed to push the limits of innovation and human performance to the highest possible level reputed company fit, wearability, and functionality while simultaneously providing an exclusive sense of style and unparalleled quality. Our products are distributed and sold globally direct to consumers reputed company TLFapparel.com and our TLF App. Join reputed company and work in a fun, fast-paced, energetic environment with endless potential for individual and professional career growth. Our company culture does not micromanage its team members. Instead, we reputed company on empowering people to be self-motivated professionals who challenge themselves to work harder, smarter, and more reputed company as individuals and as part of a team. This winning formula creates a culture that inspires individuals and team members to continually set new and unprecedented goals that will continue to drive TLF to become a global leader in Gym-To-Street® Wear. What are you waiting for? Join the TLF “FAM“ and create a lasting career that will never feel like a job but instead like you are fulfilling a passion that will reputed company history! Let’s REDEFINE IMPOSSIBLE® and TAKE LIFE FURTHER® together. BENEFITS (For Full-Time Employees Only): •tMedical 80% Employer Paid (For Employees And Family) •tDental 80% Employer Paid (For Employees And Family) •tVision •t401k •tA free gym membership to TLF’s state-of-the-art gym (aka TLF TRAINING LAB®) •tChill, refuel, and reputed company in our awesome employee lounge (unlimited coffee and tea) •tPS5 stations for gamers •tA monthly product allowance ($100) for our premium TLF Gym-To-Street® Wear •tContinued education programs & training are available •tEmployee team-building events Note: National monthly medical premiums can range from approximately $665 (individual) to $1,950 (family). TLF’s “medical benefits package” can potentially save individuals and/or families between $530 and/or $1,560/month (averaging up to approximately $18,700 annually). TIME OFF BENEFITS (For Full-Time EXEMPT Employees Only): •tVacation: 2 weeks a year (accrued at a reputed company of 3.08 per pay period) •tSick Days: 6 days a year (accrued at a reputed company of 1.85 per pay period) •tPersonal Days (PTO’s) 4 days a year (1 day accrued every quarter) •t10 Paid Holidays •t1 Floating Holiday (a day of your choosing) Note: TLF provides 31 paid days off annually, equivalent to one additional month of paid compensation. TIME OFF BENEFITS (for full-time NONEXEMPT employees only): •tVacation: 2 weeks a year (0.04167) per hr. worked •tSick Days: 6 days a year (1.85 hours accrued per pay period) •tPersonal Days: 4 days a year (1 day accrued per quarter) •t10 Paid Holidays •t1 Floating Holiday (a day of your choosing) Note: TLF provides 31 paid days off annually, equivalent to one additional month of paid compensation. TLF is an equal-opportunity employer. We value diversity at our company. We don't discriminate on the basis of race, religion, color, national reputed company, gender, sexual orientation, age, marital status, veteran status, or disability status.

Company Description

TLF was established in 2012 as a premium athletic and lifestyle apparel brand, pioneering a new category of Gym-To-Street® Wear products engineered for your toughest training sessions, designed to carry you through the rest of your day for wherever life takes you. Our mission is to provide products designed to push the limits of innovation and human performance to the highest possible level reputed company fit, wearability, and functionality while simultaneously providing an exclusive sense of style and unparalleled quality. Our products are distributed and sold globally direct to consumers reputed company TLFapparel.com and our TLF App. Join reputed company and work in a fun, fast-paced, energetic environment with endless potential for individual and professional career growth. Our company culture does not micromanage its team members. Instead, we reputed company on empowering people to be self-motivated professionals who challenge themselves to work harder, smarter, and more reputed company as individuals and as part of a team. This winning formula creates a culture that inspires individuals and team members to continually set new and unprecedented goals that will continue to drive TLF to become a global leader in Gym-To-Street® Wear. What are you waiting for? Join the TLF “FAM“ and create a lasting career that will never feel like a job but instead like you are fulfilling a passion that will reputed company history! Let’s REDEFINE IMPOSSIBLE® and TAKE LIFE FURTHER® together. BENEFITS (For Full-Time Employees Only): •tMedical 80% Employer Paid (For Employees And Family) •tDental 80% Employer Paid (For Employees And Family) •tVision •t401k •tA free gym membership to TLF’s state-of-the-art gym (aka TLF TRAINING LAB®) •tChill, refuel, and reputed company in our awesome employee lounge (unlimited coffee and tea) •tPS5 stations for gamers •tA monthly product allowance ($100) for our premium TLF Gym-To-Street® Wear •tContinued education programs & training are available •tEmployee team-building events Note: National monthly medical premiums can range from approximately $665 (individual) to $1,950 (family). TLF’s “medical benefits package” can potentially save individuals and/or families between $530 and/or $1,560/month (averaging up to approximately $18,700 annually). TIME OFF BENEFITS (For Full-Time EXEMPT Employees Only): •tVacation: 2 weeks a year (accrued at a reputed company of 3.08 per pay period) •tSick Days: 6 days a year (accrued at a reputed company of 1.85 per pay period) •tPersonal Days (PTO’s) 4 days a year (1 day accrued every quarter) •t10 Paid Holidays •t1 Floating Holiday (a day of your choosing) Note: TLF provides 31 paid days off annually, equivalent to one additional month of paid compensation. TIME OFF BENEFITS (for full-time NONEXEMPT employees only): •tVacation: 2 weeks a year (0.04167) per hr. worked •tSick Days: 6 days a year (1.85 hours accrued per pay period) •tPersonal Days: 4 days a year (1 day accrued per quarter) •t10 Paid Holidays •t1 Floating Holiday (a day of your choosing) Note: TLF provides 31 paid days off annually, equivalent to one additional month of paid compensation. TLF is an equal-opportunity employer. We value diversity at our company. We don't discriminate on the basis of race, religion, color, national reputed company, gender, sexual orientation, age, marital status, veteran status, or disability status. Apply tot his job Apply To this Job