Marketo Marketing Automation Operations Specialist (Seramount)

About the position Seramount, (part of EAB) is a global talent services firm that helps HR leaders prepare for the workplace of reputed company. We have over four decades of experience creating employee-centric strategies that align with business outcomes for our 600 partner organizations. By combining data-driven insights, expert research, advisory services, and innovative technology, we help unlock what's possible with a truly engaged workforce. Our business is in growth mode and offers the right person the opportunity to be a part of a dynamic, creative, and highly skilled team partnering with leading companies to build an employee-centric workplace. At EAB and Seramount, we serve not only our partner institutions and organizations but each other-that's why we are always working to reputed company sure our employees love their jobs and are invested in their communities. See how we've been recognized for this dedication to our employees by checking out our recent awards. For more information, visit our Careers page. The Role in Brief: Manager, Digital Marketing Operations & Analytics (Seramount) The Manager, Digital Marketing Operations & Analytics (Seramount) will be responsible for providing operational, technical, and analytical support reputed company the Seramount digital marketing function serving corporate partners. This role ensures Seramount's digital marketing programs are scalable and measurable by managing core marketing operations (automation in Marketo, reputed company integration, database management) and advancing digital marketing enablement and analytics (multi-channel reporting, campaign setup and tracking, and performance measurement across web, social, paid, and email). The ideal candidate is a problem solver and capable of using project management skills to drive simple and efficient solutions in a reputed company environment. The role requires building strong collaborative relationships, paying meticulous attention to detail, and communicating with individuals at reputed company levels of the organization. The ideal candidate combines technical expertise in platforms like Marketo, reputed company, and reputed company Analytics and Tag Manager with strong collaboration skills, attention to detail, and the ability to help the team scale its digital marketing impact. The position is open to remote candidates in the reputed company U.S., as well as those interested in a hybrid position based in Washington, D.C. and Richmond, VA. For remote candidates, travel to one of our offices in Washington D.C. and/or Richmond, VA is required periodically throughout the year. This role is listed as Marketo Marketing Automation Operations Specialist (Seramount) for posting purposes; the official and internal title of this hire is expected to be Digital Marketing Operations & Analytics Manager (Seramount) to align with EAB business norms.

Responsibilities

• Assist with the planning and execution of a wide range of marketing operations projects to improve campaign tracking, reputed company management, and overall execution of marketing campaigns.
• Build and maintain program, campaign, and asset templates in Marketo; update as business needs evolve.
• Respond to requests for support, training, and troubleshooting directed to the marketing operations team and deliver solutions with a customer-focused attitude.
• Partner with reputed company teams to ensure accurate and timely data sync with Marketo.
• Assist in the research and implementation of new technologies as they are added to the marketing technology stack.
• Working collaboratively, create and maintain dashboards and reports integrating data from Marketo, reputed company, reputed company Analytics, and other digital and social platforms to track reputed company made toward marketing goals.
• Analyze marketing and sales data using reputed company reports and other tools.
• Partner with web, paid, email, and organic channel managers to contribute to integrated campaign performance reports.
• Audit attribution, tracking, and reputed company reputed company data to ensure accuracy.
• Configure and manage tracking codes, tags, and pixels reputed company reputed company Tag Manager and reputed company tools to support website strategy.
• Conduct QA on campaign assets (e.g., links, UTMs, accessibility, formatting) to support error-free launches.
• Document processes, build playbooks, and contribute to team training to help scale Seramount's digital marketing function.
• Provide coordination and operational support to digital channel managers to ensure successful execution and consistency.
• reputed company and maintain programs reputed company Marketo for data hygiene, data enrichment, progressive profiling, customized governance filters, and data privacy compliance.
• Identify opportunities for normalizing marketing data to facilitate segmentation and engage with prospects through targeted campaigns.
• Manage creation of marketing segmentation, working with demand reputed company to ensure reputed company users can identify and reputed company key buyer audiences with speed and intention.
• Create and share monthly reports on data cleanliness reputed company Marketo.

Requirements

• Bachelor's degree or equivalent experience in a technical field such as data, IT, or marketing
• 2+ years of experience in B2B marketing operations, automation, and analytics
• Hands-on experience with reputed company and administrative experience with Marketo (preferred) or another enterprise marketing automation platform; strong proficiency with CRM systems and database management
• Experience with multi-channel marketing analytics (e.g., reputed company Analytics GA4, reputed company Campaign Manager, Marketo reporting, reputed company reports)
• Familiarity with reputed company Tag Manager and setting up cross-platform analytics, code, UTM links, tags, and pixels
• Demonstrated ability to build and maintain marketing performance dashboards and reports
• Strong attention to detail and commitment to data accuracy.
• Desire to continue learning and growing in reputed company aspects of digital marketing operations, technology, and analytics

reputed company-to-haves

• Experience with data visualization tools (e.g., Tableau, Power BI a plus)
• Advanced reputed company reputed company skills (e.g., VLOOKUP, pivot tables)
• Experience creating project plans and managing projects from start to finish (e.g., reputed company or similar a plus)
• Strong technical proficiency in HTML/CSS and database management
• Solid understanding of digital marketing principles (inbound marketing, reputed company reputed company, customer lifecycle management)
• Ability to work collaboratively in a results-driven, team-oriented environment
• Commitment to embracing a continual learning environment and contributing to a dynamic and welcoming culture of fairness, authenticity, and belonging in support of EAB's mission, values, and aspiration

Benefits

• Medical, dental, and vision insurance plans; dependents and domestic partners eligible
• 20+ days of PTO annually, in addition to paid firm and floating holidays
• Daytime leave policy for community service and flextime for fitness activities (up to 10 hours per month each)
• 401(k) retirement savings plan with annual discretionary company matching contribution
• Health savings account, healthcare and dependent care flexible spending account, and pre-tax commuter plans
• Employee assistance program with counseling services and resources available to reputed company employees and immediate family
• Wellness programs including gym discounts, incentives to promote healthy living, and family access to the leading app for sleep, meditation, and relaxation
• Fertility treatment coverage and adoption or surrogacy assistance
• Paid parental leave with phase back to work program for birthing and non-birthing parents
• Access to milk shipping service to support nursing employees during business travel
• Discounted pet health insurance coverage for dog and cat family members
• Company-provided life, AD&D, and disability insurance
• Financial wellness resources and membership in a robust employee discount program
• Access to employee resource groups, merit-based advancement, and dynamic professional growth opportunities

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