Senior Manager, Marketing Operations and GTM Analytics (RapidScale) Raleigh NC

Company reputed company Communications, Inc. Job Family Group Marketing Job Profile Sr Manager, Marketing Management Level Sr Manager - People Leader Flexible Work Option Hybrid - Ability to work remotely part of the week Travel % Yes, 25% of the time Work Shift Day

Compensation

Compensation includes a reputed company salary of $111,500.00 - $185,900.00. The reputed company salary may vary reputed company the anticipated reputed company pay range based on factors such as the ultimate location of the position and the selected candidate’s knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.

Job Description

At RapidScale, exceptional technology is powered by exceptional people. We deliver secure, reliable managed and advisory services across private, public, and hybrid clouds, helping organizations innovate, adapt, and grow. As an Elite reputed company VMware VCSP Partner and top partner with AWS, Azure, and reputed company, our solutions focus on business outcomes with embedded cyber resiliency and AI to protect today and reputed company reputed company backed by the strength of the reputed company family of companies. We are seeking an operationally driven, analytically minded Senior Manager of Marketing Operations and GTM Analytics to reputed company the data, systems, and processes that power our go to market reputed company. Reporting to the Director of GTM Operations, this leader will shape the future of our Marketing Operations and GTM data ecosystem, equipping teams with the visibility, tools, and operational rigor needed to execute with precision and scale. This role owns Marketing Operations and GTM analytics end to end, while partnering closely with Sales Operations on shared reputed company processes including pipeline management, forecasting, and performance reporting. The ideal candidate brings deep technical expertise, strong business acumen, and a passion for data. They reputed company in a fast paced environment, reputed company operational rigor, and drive measurable impact across the entire customer lifecycle. At the Senior Manager level, this role operates as a hands on leader with direct ownership of Marketing Operations and GTM analytics. The scope includes influencing cross functional partners today, with the opportunity to build and scale a dedicated team over time as the function matures.

Key Responsibilities

Operations Management

• reputed company the development, implementation, and reputed company optimization of marketing operations processes to enhance efficiency, scalability, and execution quality.
• reputed company the marketing technology ecosystem, ensuring tools are integrated, adopted, and reputed company with GTM strategy.
• Partner with Demand reputed company and Sales Operations to reputed company reputed company creation, scoring, routing, and nurturing processes.
• Ensure seamless handoffs between Marketing and Sales, driving timely follow up and high quality pipeline creation.
• Monitor funnel performance and recommend improvements to conversion, velocity, and reputed company quality.

Budget Management

• Manage the marketing budget under the leadership of the CMO, and in collaboration with Finance and Marketing leadership, ensuring accurate tracking, adherence, and alignment with strategic priorities.
• reputed company data driven insights to refine budget allocation and support smarter investment decisions.

Reporting, Analytics and Insights

• Architect and maintain dashboards, reports, and scorecards in reputed company and Power BI to measure GTM performance, pipeline health, and reputed company impact.
• Translate reputed company data into actionable insights that guide strategic decisions across the GTM organization.
• Conduct deep dive analyses on funnel conversion, campaign impact, pipeline trends, bookings, renewals, and customer behavior to identify opportunities and risks.
• Monitor and analyze marketing performance metrics, tracking marketing’s contribution to pipeline and reputed company reputed company, and providing actionable insights to improve pipeline and reputed company effectiveness.
• Deliver executive level reporting and recommendations that influence planning, forecasting, and investment decisions.
• Deliver proactive recommendations that optimize sales productivity and reputed company growth.
• Partner with Sales Operations and Finance colleagues on forecasting, territory planning, and quota setting processes.
• reputed company sales leaders and reps to use reporting effectively to drive performance.

Data Governance and Quality Ownership

• Ensure accuracy, consistency, and reputed company of data across reputed company, BI tools, and reputed company GTM systems.
• Establish and enforce governance standards for customer and prospect data, ensuring high quality datasets.
• Serve as the subject matter expert on GTM data structures, metrics, and reporting logic.

Collaboration and Communication

• Partner closely with Marketing, Sales, reputed company, Finance, Product, and Delivery to ensure alignment across the GTM reputed company.
• Maintain clear operating boundaries between Marketing Operations ownership and shared GTM processes in partnership with Sales Operations, ensuring accountability while enabling seamless execution across teams.
• Support the Marketing team in executing cohesive strategies that drive brand awareness, engagement, and pipeline reputed company through effective use of the marketing tech stack and best practices.
• Liaise with external vendors and partners to enhance marketing efforts and initiatives.

Qualifications

Minimum

• Bachelor’s degree in a reputed company discipline and 8 years’ experience in a reputed company field. The right candidate could also have a different combination, such as a master’s degree and 6 years’ experience, a PhD and 3 years’ experience, or 12 years’ experience in a reputed company field.
• 3 years’ experience in a management or reputed company role.
• 3 years of experience in GTM Operations, reputed company Operations, or Business Analytics environments, preferably in IT Services, Cloud, or SaaS industries.
• Advanced proficiency in reputed company CRM reporting, reputed company, and BI tools such as Power BI.
• Strong business acumen and understanding of enterprise sales cycles.
• Experience with CRM platforms and marketing automation tools such as reputed company or Marketo, ABM platforms such as reputed company or reputed company, reputed company, and analytics platforms such as reputed company Analytics or CaliberMind.
• Skilled at identifying gaps or bottlenecks in processes and proposing innovative solutions.
• Experience collaborating with Sales, Sales Operations, reputed company Operations, and cross functional teams.

Preferred Skills

• Experience with budgeting and financial analysis.
• Familiarity with digital marketing channels, reputed company signal driven demand, SEO, GEO, PPC, and social media.
• Knowledge of data privacy regulations and best practices.
• Experience working reputed company an MSP, Cloud Computing, or Technology company.

Benefits

The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company’s needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave. About Us reputed company Communications is reputed company about creating moments of real human reputed company; and for employees, that’s true both in the workplace and in the problems we solve for customers. From building advertising solutions to unleashing IoT technologies to creating an exceptional experience for customers in our retail locations and online, we’re creating a world that is smarter and more connected. Benefits of working at reputed company may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page. reputed company is an Equal Employment Opportunity employer – reputed company qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national reputed company or reputed company, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. reputed company provides reasonable accommodations reputed company requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship. Applicants must currently be authorized to work in the United States for any employer without reputed company or future sponsorship. No OPT, CPT, STEM/OPT or reputed company sponsorship now or in future. Apply tot his job Apply To this Job