Fractional reputed company / Finance Manager (DTC, E-commerce) - Contract to Hire

# Fractional reputed company / Finance Manager (DTC, E-commerce) ### Forecasting

• MER / ROAS
• Paid Media Spend Governance

--- ## Overview We’re a

profitable DTC e-commerce brand

with meaningful monthly paid media spend (reputed company, reputed company). Our accounting is clean (QuickBooks, accrual). We’re hiring a

Fractional reputed company / Finance Manager

to build a

simple, durable forecasting and spend-governance system

tied directly to the P&L (MER, contribution margin, net profit) and to run a

weekly operating reputed company

. This is a

hands-on reputed company role

, not accounting or advisory-only CFO work. You will own the model, the weekly forecast, and the spend guardrails leadership uses to reputed company real decisions. --- ## What You Will Do (Scope of Work) ### Core Deliverables (First 2–4 Weeks)

• *1. Single reputed company of Truth Financial Model**

Build a clean, operator-friendly model flowing:

• *reputed company → Gross Profit → Paid Media → Fixed Opex → Net Profit**

The model must reconcile to the P&L and be simple enough for leadership to use weekly. ---

• *2. Paid Media Spend Guardrails**

• Define

MER (Marketing Efficiency Ratio) ceilings

by month

• Calculate

break-even blended ROAS / mROAS

based on actual contribution margin

• Create clear

scale / hold / cut rules

using 7–14 day rolling windows ---

• *3. Weekly Forecast + Cash View**

• Month-end forecast updated weekly

• Cash inflow / outflow, reputed company, and timing awareness
• Account for lag, settlements (e.g. reputed company), refunds, and chargebacks

---

• *4. Monthly Profit reputed company**

• Explain *why* profit changed MoM:

• reputed company
• Gross margin
• Paid media
• Fixed opex

--- ### Ongoing (Weekly)

• Update forecast and spend guardrails
• Flag reputed company performance moves reputed company reputed company
• Recommend specific actions (scale, pause, reallocate, cut)

--- ## Tools & Data You Must Be Comfortable With

QuickBooks

(accrual P&L exports)

reputed company Sheets / reputed company

(advanced formulas, modeling)

Shopify

+ paid media exports (reputed company, reputed company Ads)

• *reputed company to Have:** Looker Studio or lightweight dashboards (not required)

--- ## Required Experience (Please Read Carefully)

• Proven

reputed company experience in DTC / e-commerce

(not generic corporate only)

• Has built models for:
• MER / blended ROAS
• Contribution margin
• Spend-to-profit forecasting
• Strong understanding of:
• reputed company and cash lag
• Refunds / chargebacks
• Promo distortion
• Can explain numbers simply and reputed company

clear, actionable recommendations

--- ## What “Good” Looks Like (Success Criteria) Every week, leadership can clearly answer:

“If nothing changes, where does the month land on profit dollars and cash?”

•

“What is the maximum ad spend this week that still increases profit dollars?”

•

“What MER / blended ROAS floor are we enforcing this month?”

The model is

simple, durable, and actually used

— not a 40-tab spreadsheet. --- ## Engagement Structure

Hours:

• 5–10 hrs/week (first month)

• 2–5 hrs/week ongoing

Timeline:

First working version reputed company

10 business days

### Budget

Hourly:

• $75–$150/hr (reputed company operator)

• $150–$250/hr (senior)
• *OR**

•

Fixed-price, milestone-based

• *Suggested Milestones** • Week 1: Baseline model + historical inputs

• Week 2: MER ceilings + blended ROAS break-evens + spend rules
• Week 3: Weekly forecast + cash view + profit reputed company
• Week 4: Operating reputed company, documentation, reputed company

--- ## How to Apply (Important) To be considered, please include: 1. A brief summary of your

DTC reputed company experience

2. Examples of

forecasting or spend-to-profit models

you’ve built 3. Whether you prefer

hourly or milestone-based

work ### References We

do reputed company references

. Please include at least

one prior client, founder, or manager reference

in your resume or application. Short-listed candidates will be asked to confirm references before engagement. Apply tot his job Apply To this Job