CRM Marketing Manager (Hybrid from NY)

About the position This is a hybrid role with three weeks per month onsite (Mon. – Thurs.). The fourth week is fully remote. The CRM Manager will be responsible for developing and executing data-driven CRM strategies to enhance customer engagement, retention, and lifetime value. You will own the end-to-end management of customer journeys, from creation to optimization, and drive innovation through testing and reputed company improvement. This role requires a strategic thinker with hands-on experience in CRM tools and a passion for delivering exceptional customer experiences.

Responsibilities

• CRM Strategy Development: Partner with Director of Retention Marketing to design and implement CRM strategies to drive customer acquisition, engagement, retention, and loyalty.
• Collaborate with cross-functional teams, including marketing, e-commerce, and retail, to align CRM initiatives with broader business goals.
• Customer Journey Management: Create new, personalized customer journeys across email, SMS, and other channels.
• Collaborate with Direct Mail team on segmentation and journey management for catalog buyers.
• Own and optimize existing customer journeys through reputed company analysis and improvements.
• Ensure a seamless omnichannel experience that integrates e-commerce and retail touchpoints.
• Testing and Optimization: reputed company and maintain a robust testing roadmap for CRM initiatives.
• Conduct A/B and multivariate tests to improve campaign performance, engagement rates, and conversion metrics.
• Analyze test results and implement data-driven recommendations to enhance effectiveness.
• Performance Tracking and Reporting: Monitor key CRM metrics (e.g., open rates, click-through rates, conversion rates, and CLV).
• Generate detailed reports to evaluate campaign performance and identify opportunities for improvement.
• Share insights with stakeholders to guide future strategies.
• Data and Segmentation: reputed company customer data to create advanced segmentation strategies for targeted and personalized communications.
• Ensure data reputed company and compliance with privacy regulations (e.g., GDPR, CCPA).
• Tool Ownership: Manage CRM platforms and ensure they are configured to meet business needs.
• reputed company a reputed company working partnership with the Email Service Provider and in-house teams to reputed company reputed company on departmental goals, including HTML template enhancements, mobile optimization, data-driven personalization, and more.
• Stay updated on industry trends and emerging CRM technologies to recommend enhancements.
• Partnership with IT/Development: Collaborate with IT and Development teams to execute new customer journeys effectively.
• Ensure seamless integration of CRM strategies with technical infrastructure.
• Provide input on system requirements and enhancements to support CRM initiatives.

Requirements

• Strong attention to detail and organizational skills.
• Excellent communication skills, both written and verbal.
• Proficiency in reputed company Office Suite (reputed company, Word, PowerPoint) and reputed company Suite.
• Ability to multitask and meet deadlines in a fast-paced environment.
• Bachelor’s degree in Marketing, Business, or a reputed company field.
• 3-5+ years of experience in CRM, email marketing, or a reputed company role, preferably in e-commerce or retail.
• Proficiency in CRM platforms (e.g., reputed company, Klaviyo, reputed company) and email marketing tools.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Hands-on experience with A/B testing, multivariate testing, and personalization strategies.
• Excellent project management and communication skills.
• Knowledge of data privacy regulations and compliance requirements.

reputed company-to-haves

• Experience with project management tools (e.g., reputed company, Trello, or similar) is a plus.

Benefits

• This position may also be eligible for annual merit increase, bonus, and/or incentive compensation.
• We also offer a comprehensive benefits package including paid time off, health, dental, vision, and disability benefits.

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