Shopify Web Designer + Conversion Expert Needed for Redesign
PROJECT OVERVIEW LITO (Luxury in the Outdoors) is a growing outdoor lifestyle brand focused on premium, functional camping accessories. We’re looking for an experienced Shopify web designer to redesign our website (litoluxury.com) to improve conversion rate, customer trust, SEO performance, and overall shopping experience. Designer MUST know and have experience creating 301 redirect We want a designer who understands how to build a Shopify site that turns visitors into buyers with smart structure, strong product page strategy, and real e-commerce best practices. WHO WE’RE LOOKING FOR You are a highly experienced Shopify designer who has built e-commerce sites that are: Beautiful and on-brand Fast and mobile-first Clean, intuitive, and easy to shop Designed with conversion strategies Bonus points if you’ve worked with: Outdoor brands, camping gear brands, adventure lifestyle brands We are mostly a DTC company but do work with large retailers We want a redesigned Shopify site that improves: Conversion Rate & Shopping Flow Strong homepage structure (not cluttered, built to convert) Clear navigation + smart collections Better product discovery and upsells Trust and credibility throughout the shopping experience Improved product page layout for conversion Clear benefits + product features hierarchy Strong imagery layout + lifestyle use cases Reviews integration and smart placement Cross-sells (“Pairs well with…”) and bundles Branding + Visual Storytelling Premium outdoor lifestyle feel (clean, elevated, not “camping on the cheap" Clear brand voice and cohesive aesthetic Strong “why LITO” messaging and founder story integration You must understand SEO fundamentals including: Page structure and internal linking and how to preserve our current SEO so Google doesn't freak out. Clean URL structure, metadata guidance, and site hierarchy Blog strategy and how blogs support rankings + product sales Collection page SEO optimization Image optimization best practices Site Performance & Mobile Optimization Fast load times Excellent mobile UX (most customers shop on phones) Clean layout and minimal friction at checkout PLATFORM Shopify (existing site: litoluxury.com) We’re open to working within a strong premium theme OR building a customized approach but the site must be easily updated by our internal team once it is complete. DELIVERABLES Please include the following in your proposal: Recommended homepage + site structure New design direction (mood board / style references encouraged) Key page redesigns (Home, Collection, Product, About, Blog, etc.) Improvements to navigation and user flow Conversion recommendations SEO and blog strategy guidance Mobile-first redesign Post-launch checklist (redirects, speed checks, QA) NICE-TO-HAVES (BIG BONUS) Familiarity with Shopify apps for reviews, bundles, upsells, subscriptions Experience integrating UGC-style content email capture strategy (we use Klaviyo) Experience improving conversion rate with actual metrics Experience designing for retail-ready product brands (REI vibe, elevated outdoor lifestyle) WHAT SUCCESS LOOKS LIKE We will consider this project a success if the new site results in: Higher conversion rate Better time-on-site and improved bounce rate More “add to cart” behavior Stronger SEO foundation for long-term growth A premium brand look that makes customers trust the product instantly TO APPLY (REQUIRED) Please respond with: 3–5 Shopify sites you’ve designed (portfolio links) 1 example where you improved conversions or helped a brand scale (brief explanation) Your recommended approach for redesigning a Shopify site for conversions Estimated timeline + process (discovery → design → build → launch) Your rate and how you structure projects (fixed vs hourly) What Shopify theme you recommend and why (or if you prefer custom) PROJECT TIMELINE We’re ready to start ASAP and want a designer who can move efficiently with clear milestones and communication. Apply tot his job Apply To this Job