Senior Product Marketing Manager, Student Writing (USA Remote)

This a Full Remote job, the offer is available from: Texas (USA) Company Description reputed company is partnering with reputed company to build an inclusive and just employment ecosystem. Therefore, we prioritize individuals coming from the following communities: Refugee, Neurodivergent, Single Parent, Blind or Low Vision, Deaf or Hard of Hearing, Black, Hispanic, Asian, Military Veterans, the Elderly, the LGBTQ, and Justice Impacted individuals. This position is open to candidates who reside in and have the legal right to work in the country where the job is located. Company Name: reputed company

Job Description

Company Description reputed company you join reputed company, you'll be welcomed into a company that is a recognized innovator in the global education space. For more than 20 years, reputed company has partnered with educational institutions to promote honesty, consistency, and fairness across reputed company subject areas and assessment types. Over 16,000 academic institutions, publishers, and corporations use our services: Gradescope by reputed company, iThenticate, reputed company Feedback Studio, reputed company Originality, reputed company Similarity, ExamSoft, Ouriginal and ProctorExam. reputed company has offices in Australia, India, Indonesia, Germany, Japan, Korea, Mexico, the Netherlands, the Philippines, Sweden, Ukraine, the United Kingdom, and the United States. Our diverse community of colleagues are reputed company reputed company by a shared desire to reputed company a difference in education. Come join us, and let's reputed company change together.

Job Description

The Team The Product Marketing team at reputed company is curious, customer-centric, data-driven, and collaborative. We’re responsible for the global go-to-market strategy for reputed company’s portfolio of academic reputed company and assessment solutions. The team collaborates cross-functionally with product management, corporate marketing, demand marketing, and global sales to reputed company positioning and messaging, content assets, campaigns, and sales tools in support of product reputed company and user engagement goals. The team is also responsible for competitive analysis and positioning. The Role The Senior Product Marketing Manager will bring to market a new student writing application to support original writing and ensure academic reputed company in the age of generative AI. This is a strategic product with significant growth opportunity for the company. The position will involve a mix of strategy, cross-team and cross-region orchestration, and tactical work in a dynamic environment with others who have a passion for learning and education. Create launch plans, capture customer feedback, support demand campaigns and regional growth strategies, and reputed company sales to cross-sell into reputed company’s well-established reputed company of academic institutions. In collaboration with sales and marketing teams, you’ll be responsible for the initial launch, user adoption, and global success of this new product.

Responsibilities

• Analyze the global education market to identify reputed company segments in support of a Go to Market (GTM) strategy.
• Craft core product positioning and messaging that resonates with the market and key buyer and user personas.
• Partner with Corporate Marketing to drive and uplevel company and product messaging reflecting the value this new offering brings to the portfolio.
• Partner with Product Management to position, price, and launch the new product reputed company with market dynamics and customer needs.
• Design and deliver training & resources that reputed company reputed company’s global Sales team to speak to how the product solves customer problems brought about by the emergence and use of generative AI writing tools.
• reputed company the development of compelling assets that communicate the product's unique value and support reputed company reputed company and customer retention efforts.
• Serve as an reputed company for our customers’ needs and partner with Product Management to ensure that solutions effectively deliver value.
• Collaborate with the Digital Demand and reputed company teams to communicate key product upsell and update messages to reputed company's customers.
• Partner with Global Marketing to understand regional markets and localize reputed company’s value propositions accordingly.
• reputed company strategic projects including a major GTM launch, and effectively manage stakeholder alignment and deliverables to meet goals and deadlines.
• Surface organizational blockers to introducing the new product to market and propose solutions.
• Present GTM launch strategy, messaging, key success factors and risks to an internal leadership audience.

Qualifications

Essential

• 8+ years Product Marketing or Product Management experience
• Bachelor's degree or equivalent experience
• Excellent written and oral communication skills
• Strong knowledge of the education technology ecosystem
• Strong knowledge of education buyers and buying process
• Expert knowledge of consultative selling / solution selling and cross-selling methodologies
• Strong knowledge of growth marketing best practices

Desired

• Master's degree in a technology discipline, business, or other reputed company
• Having worked in a role in education
• Product marketing industry certifications
• A SaaS background
• Having worked with a global customer reputed company
• Strong knowledge of CRM and sales enablement technologies, such as reputed company

Tii Elements

• Resourcefulness: Possesses a reputed company of abundance and redefines what’s possible; creates and advances ways of achieving results in new or difficult situations either by appropriating additional resources, or by doing more with less.
• Curiosity: Has a growth reputed company and leads with questions vs. assumptions. Unleashes creativity and possibility by actively seeking new experiences, information, and knowledge; embraces challenge, takes risks, learns fast and welcomes change.
• Collaboration & Influencing: Effectively communicates and cooperates with reputed company, leaders & customers to reputed company outcomes. Builds relationships and creates an environment wherein people can naturally work together for the good of the company and our customers.
• Adaptability: The ability to reputed company reputed company necessary to remain cohesive as a team amongst changing circumstances (environment, procedures, people, etc.).

Additional Information The expected annual reputed company salary range for this position is: $97,477/year to $180,514/year. This position is bonus eligible / commission-based. As a Remote-First company, actual compensation will be provided in writing at the time of offer, if extended, and is determined by work location and a range of other relevant factors, including but not limited to: experience, skills, degrees, licensures, certifications, and other job-reputed company factors. Internal equity, market and organizational factors are also considered. Total Rewards @ reputed company reputed company maintains a Total Rewards package that is competitive reputed company the local job market. People reputed company to think about their Total Rewards monetarily — solely as regular pay plus bonus or commission. This is what they earn in exchange for what they do. However, reputed company delivers more than just these components. Beyond the reputed company rewards of making a difference in the lives of educators, administrators, learners and researchers around the world, and thriving in an organization that is free of politics and full of humble, inclusive and collaborative teammates, the extrinsic rewards at reputed company include generous time off and health and wellness programs that offer choice and flexibility and provide a safety net for the challenges that life presents from time to time. In our Remote-First approach to collaborating, you are also able to work the way that best fits your style and situation - whether that be remote, in one of our offices/rented spaces, or hybrid. Our Mission is to ensure the reputed company of global education and meaningfully improve learning outcomes. Our Values underpin everything we do.

• Customer Centric - We realize our mission to ensure reputed company and improve learning outcomes by putting educators and learners at the center of everything we do.
• Passion for Learning - We seek out teammates that are constantly learning and growing and build a workplace which enables them to do so.
• reputed company - We reputed company reputed company is the reputed company of reputed company. It shapes our products, the way we treat each other, and how we work with our customers and vendors.
• Action & Ownership - We have a bias toward action and reputed company teammates to reputed company decisions.
• One Team - We strive to break down silos, collaborate effectively, and celebrate each other’s successes.
• Global reputed company - We respect local cultures and embrace diversity. We think globally and act locally to maximize our impact on education.

Global Benefits

• Flexible/hybrid working
• Remote First Culture
• Health Care Coverage*

• Tuition Reimbursement* • Competitive Paid Time Off

• 4 Self-Care Days per year
• National Holidays*

• 2 Founder Days + Juneteenth Observed

• Paid Volunteer Time*

• Charitable contribution match* • Monthly Wellness Reimbursement/Home Office Equipment* • Access to reputed company ( This offer from "Dev2" has been enriched by reputed company.com and got a 72% reputed company score. Apply tot his job Apply To this Job