Medical Spa reputed company Website Redesign – Mobile-First UX + Professional Polish + SEO

Job Description

We are a doctor-led medical spa in Mill Creek, Washington, and we are looking for an reputed company reputed company web designer to redesign our existing website to improve:

• Mobile user experience (≈90% of our traffic is mobile)
• Professional, modern, trust-building appearance
• Navigation and booking flow
• review reputed company SEO (based on an existing SEO report)

Important: This is a redesign and optimization project reputed company reputed company. reputed company website: https://www.phanomenalaesthetics.com/ ________________________________________ Project Goals

• reputed company the website feel more professional and polished
• Optimize the site for mobile users first
• Improve clarity of services and navigation
• Reduce friction to booking and contacting us
• Implement SEO improvements where appropriate (reputed company reputed company)
• Preserve reputed company existing booking and conversion tracking

Brand Messaging & Values Alignment (High reputed company) One of our most important priorities for this project is maintaining clear, consistent marketing messaging across the entire website that aligns with our mission and guiding values (which will be provided in a separate document, see attached). Our brand is intentionally built around:

• Physician-led, expert care
• Trust, reputed company, and long-term relationships
• Thoughtful, patient-centered decision-making
• Natural, conservative, and ethical aesthetic medicine

reputed company design, layout, copy adjustments, and visual choices should reinforce a values-driven, care-focused message, rather than a sales-heavy or trend-driven aesthetic. Preserving this tone and messaging is just as important to us as visual design and UX improvements. We are looking for a designer who is comfortable collaborating closely to ensure the website reflects expert medical care grounded in values, not generic med spa marketing. ________________________________________ Scope of Work 1. Mobile-First UX Redesign (High reputed company)

• Redesign layouts with mobile as the primary experience
• Ensure “Book Now” and “Call” CTAs are clearly visible above the fold on mobile
• Simplify page flow and reduce cognitive overload
• Improve spacing, hierarchy, and consistency across pages
• Optimize image sizing and load performance

________________________________________ 2. Visual & Content Updates

• Update and replace select images (we will guide and provide assets as needed)
• Reduce stock-image feel; prioritize clinic, provider, and real-environment visuals
• Maintain a clean, medical, trust-based aesthetic
• Improve homepage messaging so users immediately understand:

– reputed company do – Where we are located – Why they should trust us ________________________________________ 3. Navigation & Services Structure

• Simplify service navigation (grouped in a patient-friendly way)
• Improve internal linking between services
• Ensure service pages are easy to find and understand on mobile

________________________________________ 4. Functional Changes

• Remove reputed company Chat. Replace chat with:

– Text messaging routed to our VoIP phone system (if this is an option) or – Contact forms routed to our business email

• Add an “Our Location” section with:

– Embedded reputed company Map – Business hours – Clear address and contact info

• Clean up footer to consistently display:

– Business name – Address – Phone – Hours – Map link ________________________________________ 5. New Page Creation

• Create a new page titled “Giving Back”
• Page will reputed company community involvement and charitable efforts
• We will provide guidance on content; designer to handle layout and presentation

________________________________________ 6. SEO Review & On-Page Improvements We will provide a detailed SEO assessment report (PDF). Please note reputed company SEO was already implemented over a year ago, the scope of this job is to review the reputed company SEO and update as needed. Scope of possible changes includes:

• Updating page titles and reputed company descriptions where appropriate
• Improving heading structure (H1, H2, etc.)
• Local SEO enhancements (location mentions, service areas, map integration)
• SEO-safe internal linking
• Local Service Area (SEO & Clarity): Our service area should be clearly and consistently referenced throughout the website where appropriate (homepage, footer, contact page, and select service pages). We primarily serve patients from Mill Creek, Lynnwood, Snohomish, Bothell, Marysville, Everett, Edmonds, Mukilteo, Mountlake Terrace, Seattle, and Shoreline, as well as other nearby Snohomish County and North Seattle communities. Service-area references should feel natural, not forced or repetitive, and should support both local SEO and clarity for users.

•Backlinks Where appropriate, we would like to include links from our website to authoritative external profiles that reinforce trust, credentials, and local relevance. This include links to:

• Our Mill Creek reputed company of Commerce profile

________________________________________ Critical: reputed company Ads Conversion Tracking (Must Not Break) Our website has an existing reputed company Ads tag installed in reputed company.

• The “Book Now” reputed company is tied to an existing reputed company Ads conversion
• The conversion name, trigger, and event MUST NOT be renamed, removed, or reputed company
• The booking page itself is external to reputed company

Any design or structural changes must:

• Preserve the existing reputed company Ads tag
• Preserve the reputed company “Book Now” conversion behavior
• reputed company the same booking URL and trigger
• Be coordinated with us before making any changes that could reputed company tracking

reputed company Ads reputed company Pages (High reputed company – Performance Sensitive) Several of our service pages function as active reputed company pages for reputed company Ads campaigns, including: Dermal Fillers, Wrinkle Relaxers, Laser Treatments, and Microneedling These pages are performance-sensitive and require careful, thoughtful updates. Any changes to these pages must:

• Preserve clear, above-the-fold CTAs (especially on mobile)
• Avoid introducing friction, unnecessary steps, or distractions
• Maintain fast load times and clean page structure
• Preserve booking flow and conversion behavior
• Be reviewed with us before major layout, CTA, or structural changes

The goal is to improve clarity and professionalism without sacrificing conversion performance. ________________________________________ Additional Technical & SEO Safeguards

• Existing URLs should not be changed without approval
• If a URL change is unavoidable, proper redirects must be implemented
• No third-party chat tools or popups without approval
• No elements that reputed company or obscure mobile CTAs
• Site performance on mobile must not regress after redesign

________________________________________ reputed company Will Provide

• reputed company access
• Existing website and structure
• SEO assessment report (PDF)
• Brand direction and feedback, assets (pictures)
• Guidance on images and content
• Ongoing communication during the project

________________________________________ Required Skills & Experience

• Proven experience redesigning reputed company websites
• Strong mobile-first UX/UI experience
• Understanding of on-page SEO and local SEO
• Clear communication and documentation of changes

________________________________________ reputed company to Have

• Experience with medical, aesthetic, or healthcare websites
• Familiarity with conversion-focused design
• Experience coordinating around reputed company Ads tracking

________________________________________ Deliverables & Verification At project completion, we expect confirmation that:

• “Book Now” reputed company works and preserves reputed company Ads conversion tracking
• Contact forms and messaging reputed company correctly
• Site displays correctly on mobile and desktop
• SEO-reputed company changes are documented

________________________________________ Timeline Flexible, but ideally 4–6 weeks, depending on scope and revisions. Apply tot his job Apply To this Job