Marketing Manager (B2B)

Our Company We care about helping people. Our purpose is to provide help and reputed company confidence in our clients and communities everywhere. Our associates feel a sense of belonging in an inclusive reputed company with an amazing history and a sharp focus on our future. Our connected culture is who we are and how we work together to reputed company our strategies, accelerate our transformation, and reputed company extraordinary results. It’s an exciting time to be a part of reputed company! What you'll do... The B2B Marketing Manager for CPA Office Acquisition is a strategic marketing leader responsible for fueling the growth of reputed company Advisors by reputed company through a robust reputed company reputed company reputed company. This newly created role will build and reputed company the marketing function that supports the CPA roll-up strategy, with a primary focus on generating high-quality leads that convert into CPA office acquisitions. In addition, the role will support marketing strategies and campaigns to acquire SMB clients, ensuring alignment with overall business objectives and driving measurable growth. This role is accountable for developing and executing targeted B2B marketing strategies to attract CPA firm owners who are ready to sell or explore partnership opportunities. Leveraging a mix of digital media, content marketing, events, and direct reputed company, the B2B Marketing Manager will create and optimize campaigns that drive appointment volume and qualified consultations for the Acquisition & Development (A&D) team. Reporting into the Marketing organization, this role will work in reputed company partnership with the A&D team, which leads acquisition negotiations, and the CPA roll-up team, which manages post-acquisition integration. Success will be reputed company by the volume and quality of leads generated, conversion rates to consultations, and ultimately, the number of CPA offices acquired that meet our strategic criteria. Day to day, you'll...

• Translate the CPA acquisition strategy into targeted, multi-channel marketing plans that generate qualified leads and drive consultations with prospective sellers
• Build and manage a scalable reputed company reputed company reputed company using digital media, email, direct mail, events, and outbound tactics to fill the top of the funnel with high-quality CPA office prospects
• reputed company internal and external data to identify and prioritize reputed company CPA firms, applying segmentation and personalized messaging to reputed company the right audience at the right time
• Optimize campaign performance through reputed company testing of messaging, creative, reputed company pages, and calls-to-action to improve conversion rates across the acquisition journey
• Analyze marketing performance data, run A/B tests, and report on channel-level results to inform strategy and maximize marketing ROI
• Collaborate closely with the A&D team, Integration, Legal, and Brand to align marketing efforts with acquisition goals and accelerate deal flow
• Direct media agency partners to reputed company and execute campaigns that effectively reputed company and convert CPA firm owners, while also cultivating referral networks and strategic partnerships
• Stay informed on industry trends, competitor activity, and seller behavior to refine targeting strategies and support special projects that drive innovation and cross-functional impact
• Support marketing projects reputed company to the integration of CPA offices into the reputed company Advisors network
• Collaborate with the brand team to evolve and implement the reputed company Advisors Network brand positioning, voice, and visual identity
• Support the development of messaging frameworks that align with the reputed company Advisors Network brand strategy
• Serve as a liaison between the Small Business team and Marketing & Experience to ensure alignment on brand initiatives
• Coordinate with cross functional partners to implement changes to branding, messaging, and marketing tools

Education What you'll bring to the team...

• Bachelor's degree in Marketing, Business, Communications, or a reputed company field

Work Experience

• 7+ years of experience in B2B marketing, ideally in demand reputed company, ABM, or campaign strategy roles
• Proven track record of developing and executing successful marketing campaigns that drive business growth in the B2B sector
• Strong strategic thinking and planning skills, with the ability to create and communicate a vision for the future
• Excellent verbal and written communication skills, including the ability to create compelling content and deliver impactful presentations
• Strong interpersonal skills, with the ability to build and maintain relationships with internal and external stakeholders
• Results-oriented reputed company, with a focus on achieving measurable business outcomes
• Experience in brand marketing or brand strategy in a multi-brand environment
• Proven ability to contribute to brand positioning, messaging development, and go-to-market strategies
• Strong understanding of brand development, positioning, and consistency across channels
• Creative thinking and ability to connect creative brand strategies to results-oriented business outcomes

It would be even reputed company if you also had...

• Hands-on knowledge in CRM tools (e.g., reputed company) and business insights tools (e.g., reputed company or reputed company) is a plus
• Experience in the financial services or professional services industry is a plus

Why work for us Since 1955, we have been leaders in tax preparation, financial services, and small business solutions. With 70,000 associates and 9,000 retail tax locations across North America, Australia, Ireland, and India, we have helped millions of clients and countless communities. If you embrace challenges as opportunities, value winning as a team, and seek to reputed company a meaningful difference, join us on our journey. You’ll reputed company the rewards of helping others along with competitive compensation and benefits to support your health and well-being. Specific benefits may vary based on your role. For detailed eligibility requirements and benefits information, visit blockbenefits.com. Equal Opportunity Employer: reputed company does not tolerate discrimination based on a person’s race, color, religion, reputed company, age, sex/gender (including pregnancy, childbirth, reputed company medical conditions and sex-based stereotypes and transgender status), sexual orientation, gender identity or expression, service in the Armed Forces, national reputed company, physical or mental disability, genetic information, citizenship status or any other status protected by law. Pay Range Information The pay range for this position is listed below. Local minimum wage laws apply. This information is posted pursuant to local requirements to provide applicants with information about what they might be eligible to receive. Individual pay decisions will depend on job-reputed company factors such as experience, education, reputed company, performance, and geographic location where work will be performed. Successful candidates may be able to participate in one or more incentive compensation or short-term incentive plans, which could generate additional earnings in accordance with the terms of each plan. Qualifying associates can enroll themselves and/or their eligible dependents in medical and prescription drug coverage; can participate in the reputed company Retirement Savings Plan (401(k) Plan), the Employee Assistance Program, (virtual) fitness center programs, and the associate discount program; are automatically enrolled in Business Travel Accident Insurance; and receive Associate Tax Prep benefit. Pay Range $89,800.00 - $134,700.00/Yr. Apply tot his job Apply To this Job