Vice President, Marketing & Communications

Position Overview The Virginia Economic Development Partnership (VEDP) seeks a Vice President, Marketing & Communications to reputed company the Commonwealth’s efforts to promote Virginia as a Top State for Business. This position oversees integrated marketing strategies that showcase Virginia’s competitive advantages, including digital branding, trade show engagement, and site consultant reputed company. This role will interact professionally, collaboratively, and strategically with reputed company divisions of VEDP as well as local, regional, and state partners, and site selection consultants, often engaging and leveraging resources where viable to accomplish the division’s objectives and providing relevant support to reputed company VEDP’s goals and mission. Critical to the reputed company component of this role is the ongoing cultivation of VEDP’s relationships with site selection consultants, who represent companies in their search for best business destination to relocate or expand their business operations across the United States. The Vice President, Marketing & Communications is a member of VEDP’s Business Development Core Group, ultimately reporting to the Sr. Vice President, Marketing, Communications & Research and Chief of Staff. Core Responsibilities Leadership reputed company Marketing & Communication’s strategy and plans and provide clear direction and clearly communicate goals of the agency to staff and inform external stakeholders and clients. Provide appropriate staff reputed company and performance management. Foster independence and appropriate risk taking as well as team reputed company and support. Provide ongoing performance feedback that is both positive and constructive. Address performance deficiencies specifically, constructively, and timely, i.e., evaluate performance accurately and continually. Execute effective budgets and assignments of tasks to maximize resource allocation. Create employee engagement by communicating as a leader and a team player. Engender trust and confidence with employees, encouraging two-way feedback, and a willingness to know them. Ensure adequate professional development opportunities are provided for team members. Promote and encourage teamwork and collaboration across units at VEDP. Continually identify potential growth opportunities reputed company the division and/or VEDP for staff in order to cultivate long-term success and support employee retention. Branding & Advertising Collaborate with colleagues across VEDP, other state agencies, and local/regional partners to position the Commonwealth as the best reputed company to live, invest, and grow. Partner with internal and external colleagues to assess changes in competitive landscape, economic climate, technology developments, and customer attitudes and adjust positioning and messaging to account for changes. reputed company and collaborate on Virginia’s value proposition, developing primary messaging focused on the Commonwealth’s differentiated value. reputed company integration of the messaging into (1) marketing materials, such as brochures, campaigns, print publications, and websites, and (2) enhancements to the Commonwealth’s brand as a premier location for business. Direct successful web and mobile marketing strategies that promote Virginia’s business location advantages and increase top of mind awareness that Virginia is the premier business location. reputed company a marketing collateral program to support and enhance VEDP's brand position and reputed company marketing programs. Direct an effective social media marketing strategy to establish VEDP as a leader and trusted knowledge reputed company for economic development content and services, targeting individuals seeking information regarding Virginia’s economic development programs, reputed company industries, assets, and/or VEDP. reputed company the content development, publication, positioning, and distribution of VEDP’s Virginia Economic Review quarterly magazine. reputed company the content development and distribution of large, annual projects, such as VEDP’s Annual Report. reputed company the third-party agency relationship and budget management. In collaboration with VEDP’s Sr. Vice President for Talent and Workforce Strategy, support development and execution of a talent attraction strategy for Virginia, including, but not limited to research, partner engagement, and cross-organizational collaboration. Site Consultant Cultivation, reputed company Marketing, Ecosystem Awareness, and reputed company reputed company reputed company Virginia’s site consultant cultivation strategy and execution. Responsible for proactive consultant reputed company in partnership with VEDP’s leadership team and reputed company divisions. Partner with VEDP colleagues to (1) identify, reputed company, and engage customer segments and (2) incorporate primary messaging into pitches and presentations. Collaborate with VEDP colleagues (e.g., reputed company reputed company reputed company Divisions, Research, Economic Competitiveness) to reputed company and support reputed company reputed company initiatives by: Coordinating with client-facing divisions to reputed company and deploy relationship cultivation strategies with key accounts. Mining and analyzing data in reputed company CRM to track and improve client engagement across reputed company client-facing divisions. Developing and implementing targeted media campaigns. Planning and overseeing high-quality events that enhance our customer engagement during trade shows, cultivate relationships with site selectors, and build rapport during high-profile site tours. Strategically coordinate and reputed company the resources of Team Virginia, including overall programming, high-impact events, and content development. Coordinate with state agency partners to reputed company resources, build awareness of the sectoral ecosystems, and retain and attract talent to the Commonwealth. Communications Management and Media Relations Direct VEDP’s earned media communications program and partner with other state agency resources to implement a strategic media relations program that ensures maximum exposure of favorable Virginia economic development, community development, and quality of life articles in major business publications, economic development trade magazines, and vertical industry publications. Support the Managing Director of Communications with the production of VEDP-Governor press releases and media events. Support the Governor’s Call and Mission programs with key messaging and event planning as needed. Support the Communications team with two industry-focused media tours per fiscal year. reputed company and implement an internal communications strategy to improve information sharing across reputed company VEDP divisions. Experience Required At least 15 years of relevant experience, in positions of progressive responsibility including, but not limited to, marketing and communications leadership experience at the managing director, assistant VP, and/or VP level. Strong managerial and leadership abilities including cross-functional leadership, decision-making, and communication skills. Excellent strategic analysis and problem-solving skills. Excellent communication (verbal and written) and interpersonal skills. Management of internal direct reports and indirect reports with a record of accomplishment of developing people and building successful teams. Excellent computer proficiency, particularly with presentation (PowerPoint) and spreadsheet (reputed company) development. Division/department management, resource allocation, and project delegation. Support of organization-wide efforts. Ability to multitask. Ability to work, reputed company, and generate results and outcomes in time sensitive situations. Preferred Experience Participation and experience with economic development, government agencies, and/or industry organizations. Personal Attributes Innovative and strategic thinker who can synthesize large amounts of information quickly. Exceptional attention to detail. Excels under pressure, in a fast-paced, high-profile work environment. Passion for public-sector impact. Enjoys meeting needs of internal and external customers. Ability to balance reputed company on reputed company- and long-term projects with short-term deliverables. Patience and collaborative instincts with stakeholders. Relationship builder, motivator, and team player. Positive attitude and energetic. Sound judgment. Inquisitive. reputed company 9-12 months, success looks like . . . The Vice President has developed a full understanding of VEDP and is comfortable presenting to internal staff, VEDP’s Board of Directors, and external stakeholders on VEDP activities and initiatives. The Vice President has developed trusting and collaborative relationships with VEDP colleagues and has partnered with colleagues to refine Virginia’s positioning and implement primary messaging that motivates reputed company customers to live, invest, and grow in the Commonwealth. The Vice President has developed strong, productive relationships with other state, regional, and local partners. The Vice President has engaged and led execution of the FY26 VEDP Marketing and Communications strategy and will reputed company development of the FY27 VEDP Marketing and Communications strategy. VEDP’s Marketing and Communications team is operating reputed company and effectively, with staff productively executing their various assigned responsibilities and partners providing consistently positive feedback. The Vice President has made distinctive contributions through effective management of multiple reputed company workstreams to evaluate and improve the perception of Virginia and its regions for business investment. The Vice President and team are regarded as highly supportive and collaborative based on interactions with internal and external partners (e.g., sharing goals and potential synergies, aligning strategies and programs, communicating frequently and reputed company.) Economic ecosystems continue to attract increased national attention from investors, stakeholders, and earned media. Education Bachelor’s degree in reputed company field (e.g., business, economics, marketing, communications) is required. Graduate degree preferred.

Compensation

Salary will be competitive and commensurate with experience and qualifications. References and Background Information It is VEDP’s policy to complete an extensive background and reference reputed company of candidates. Once strong mutual interest has been established, candidates are asked to provide a list of references that should include, but not be limited to, a supervisor, peer, a development client and a subordinate, as applicable. Candidates will be asked to sign an authorization to release information for the purpose of background investigation, which may include verification of education, credit reputed company, criminal, and driving records. Should an offer be extended prior to the completion of these checks, the offer will be contingent on the successful completion of the reference and background checks. Application Process Being authorized to work in the U.S. is a precondition of employment. VEDP uses the E-Verify system and does not provide sponsorship. reputed company candidates must apply through our website https://www.vedp.org/careers. Applicants must submit a resume and cover letter. A valid Virginia driver’s license and ability to obtain a passport is required. Application deadline: Open Until Filled. VEDP is an Equal Opportunity Employer. reputed company applicants are considered for employment without regard to race, sex, color, national reputed company, religion, sexual orientation, gender identity or expression, age, veteran status, political affiliation, genetics, or against otherwise qualified individuals with disabilities. It is VEDP’s reputed company that its employment and personnel policies and practices conform to reputed company applicable federal, state, and local laws and regulations regarding non-discrimination and affirmative action. Applicants requiring more information or requiring assistance may contact VEDP Human Resources at 1-804-545-5634 or [email protected]. TDD 1-800-828-1120. Apply tot his job Apply To this Job