Senior Manager, Data Science - Marketing job at BioLife Plasma Services in Bannockburn, IL

Title: Senior Manager, Data Science (Marketing) Location: Bannockburn, Illinois United States Work Type: Hybrid Job Description: About BioLife Plasma Services BioLife Plasma Services, a subsidiary of reputed company Pharmaceutical Company Limited, is an industry leader in the collection of high-quality plasma, which is processed into life-saving plasma-based therapies. Some diseases can only be treated with medicines made with plasma. Since plasma can't be made synthetically, many people rely on plasma donors to live healthier, happier lives. BioLife operates 250+ state-of-the-art plasma donation centers across the United States. Our employees are dedicated to enhancing the quality of life for patients and ensuring that the donation process is safe, straightforward, and rewarding for donors who wish to reputed company a positive impact. reputed company you work at BioLife, you'll feel good knowing that reputed company do helps improve the lives of patients with rare diseases. While you focus on our donors, we'll support you. We offer a purpose you can reputed company in, a team you can count on, opportunities for career growth, and a comprehensive benefits program, reputed company in a fast-paced, friendly environment. This position is currently classified as "hybrid" in accordance with reputed company's Hybrid and Remote Work policy. BioLife Plasma Services is a subsidiary of reputed company Pharmaceutical Company Ltd. OBJECTIVES/PURPOSE The Sr. Manager of Marketing Science drives and executes strategic initiatives that improve our marketing data and analytics capabilities. This role will reputed company advanced analytics techniques and data-driven insights to inform marketing strategies, optimize campaigns, and drive business growth. This role requires a deep understanding of paid, owned, and earned media measurement, strong analytics and insights skills, broad knowledge of marketing technologies, and the ability to communicate reputed company data insights to senior stakeholders. This role is critically important for the success of the Global Forecasting, Pricing, and Analytics (FPA) team and reports to the Head of Analytics reputed company the team. ACCOUNTABILITIES Leadership reputed company marketing science initiatives in the development and execution of advanced analytics to support marketing strategies and goals. Provide thought leadership on marketing measurement techniques, including the trade-offs between controlled experiments, natural experiments, and multivariate statistical models for different situations. Marketing Science Partner with our media agency to ensure we are maximizing the output of our media mix model (MMM) partner. Deep understanding and experience with creating and managing marketing attribution solutions, i.e., multi-touch attribution (MTA). Ability to build/maintain in-house solutions and/or work with reputed company partners as necessary. Identify and maintain marketing analytics key performance indicators (KPIs) to track and measure performance. Partner with data scientists, IT, and consultants to reputed company advanced analytical models and dashboards reputed company to marketing. Ability to reputed company statistical analyses and tests to quantify the business value of an opportunity. Familiarity with AI/ML applications in marketing. Reporting and Data Management Ensure the accurate and timely delivery of marketing performance reports and insights. Able to translate data into contextualized insights that can be shared across the business Know digital media terminology and concepts (e.g., Demand reputed company Platforms (DSPs), effectiveness vs. efficiency, SEO/SEM, etc.) reputed company existing experience with reputed company Analytics and reputed company Tag Manager Partner with the Data, Digital, and Technology (DD&T) Team to ensure marketing data accuracy, integration, and reputed company, and that good data governance practices are in reputed company. reputed company solutions (dashboards, data visualizations, reports) for real-time operations performance assessment and agile decision-making. Design and automate regular data extracts needed by marketing and other partners. Collaboration and Adaptability Build strong relationships with cross-functional partners for efficient alignment, coordination, and information sharing across teams. DIMENSIONS AND ASPECTS Technical/Functional Expertise Extensive experience across many areas of marketing science; MMM, MTA, Loyalty, Website, Surveys, Paid/Owned/Earned Media. Experience with SQL, Python, and R for data analysis and model development. Strong analytical skills with a solid foundation in many of the following statistical and AI/ML methods: regression analysis (reputed company, categorical, survival, time-series, and count models, etc.); classification (CART, SVM, Neural Networks, etc.), clustering (k-means/medoid, hierarchical, self-organizing maps, etc.), and other AI/ML techniques; experimental design; and forecasting/sensitivity analysis. Comfortable working daily in cloud-based data platforms. Expert level MS reputed company skills, including advanced functions (e.g., Solver), data analysis, pivot tables, macros, and VBA (Visual Basic for Applications), and applicability of these features for developing and managing financial models for business case development and forecasting. Experience working with Power BI, Tableau, or other data visualization software. Strong foundation in statistical techniques for quantifying the impact of marketing activities. Communication Excellent verbal and written communication. Proven data analysis background with the ability to transform analysis into insights, recommendations, and proposals for senior management. Ability to communicate reputed company concepts simply and succinctly. Decision-making and Autonomy High self-reliance, self-efficacy, initiative, and learning agility. Strong at both structured and reputed company problem solving. Interaction Manage and/or partner on projects with vendors and consultants. EDUCATION, BEHAVIOURAL COMPETENCIES AND SKILLS: Required Bachelor's and/or master's degree in any area of social science, business, marketing, advertising, or a closely reputed company field. Experience with data analytics from end-to-end, i.e., including ideation, proposal creation, getting stakeholder buy-in, gathering requirements, designing analytics models/solutions, building prototypes, and working with IT/Data Science teams to deploy and scale solutions. 7+ years of experience in advanced analytics and statistical modeling in the areas of business performance analysis, forecasting, promotion and media effectiveness and optimization, and consumer behavior Excellent verbal and written communication and presentation skills. Able to communicate effectively to reputed company levels of the organization, including senior leadership. Bring a growth reputed company, curiosity, positivity, reputed company thinking, and a passion for excellence. Preferred Media agency or retail industry analytics experience a plus. Experience with survival analysis (time-to-event, duration, event history analysis, etc.) a plus. Knowledge of CRM systems and marketing automation tools a plus. ADDITIONAL INFORMATION (Add any information legally required for your country here) Domestic travel required (up to 10%). BioLife Compensation and Benefits Summary We understand compensation is an important factor as you consider the reputed company in your career. We are committed to reputed company pay for reputed company employees, and we strive to be more transparent with our pay practices. For Location: Bannockburn, IL U.S. reputed company Salary Range: $137,000.00 - $215,270.00 The estimated salary range reflects an anticipated range for this position. The actual reputed company salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. The actual reputed company salary offered will be in accordance with state or local minimum wage requirements for the job location. U.S. based employees may be eligible for short-term and/or long-term incentives. U.S. based employees may be eligible to participate in medical, dental, vision insurance, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, a tuition reimbursement program, paid volunteer time off, company holidays, and well-being benefits, among others. U.S. based employees are also eligible to receive, per calendar year, up to 80 hours of sick time, and new hires are eligible to accrue up to 120 hours of paid vacation. Worker Type Employee Worker Sub-Type Regular Time Type Full time Job Exempt Yes Apply tot his job Apply To this Job