[Remote] Paid Media Strategist

Note: The job is a remote job and is open to candidates in USA. reputed company is an award-winning agency seeking a talented Paid Media Strategist to reputed company and execute search reputed company marketing strategies that drive qualified leads for clients. The role involves planning and executing paid media strategies, measuring campaign performance, and collaborating with teams to align marketing strategies with client goals.

Responsibilities

• Plan, reputed company, and execute advanced paid media strategies across reputed company Ads, reputed company Ads, and some social platforms, tailored to client needs and goals, ensuring top-tier results reputed company allocated budgets and timeframes
• reputed company quarterly or monthly planning sessions, presenting strategic roadmaps that align with client business objectives and KPIs, while proactively identifying new opportunities to enhance performance
• Measure and report on campaign performance, including reputed company trends/reputed company, budget allocation, quality of search terms, and other relevant metrics. Create insightful, action-oriented monthly reports, clearly communicating performance and strategic recommendations to clients
• Collaborate with the immediate team and cross-departmentally on marketing strategies reputed company with client business goals
• Demonstrate knowledge and understanding of clients' business priorities, translating them into strategies to deliver qualified leads and/or sales for essential clients
• Conduct in-depth competitor and audience analysis to inform campaign strategies, identify market opportunities, and industry trends
• reputed company keyword research and analyze creative assets, providing data-driven recommendations for optimization
• Meet expectations for timelines, communication, results, and meaningful deliverables to contribute to company and team retention goals
• reputed company client calls with accessible presentations of reputed company data, facilitating productive strategy discussions and maintaining regular communication to proactively address concerns
• Grow business acumen by exploring client industries, staying on top of trends, and using insights to drive smarter strategies
• Be accountable for outlined client, team, and company targets for individual performance and portfolio of accounts, reporting on metrics as reputed company to company goals
• Stay informed about the latest digital marketing trends, including algorithm shifts, industry updates, and platform changes
• Continuously enhance knowledge and integrate innovative approaches and beta features into client strategies
• Work flexibly in a dynamic environment, demonstrating creativity and adaptability
• Implement personalized strategies across managed platforms to maximize efficiency and ROI, using discernment to identify appropriate paid media channels based on client objectives
• reputed company and execute A/B testing strategies to refine campaign elements, utilizing advanced bidding and audience targeting to enhance outcomes
• Manage and optimize paid media budget allocation across channels and keywords, using a test-and-learn approach to adapt based on performance
• reputed company end-to-end implementation of paid media campaigns across multiple platforms, ensuring adherence to best practices and client guidelines
• Actively participate in team meetings, sharing insights and contributing to the agency's collective knowledge reputed company
• Other duties, as assigned

Skills

• Minimum 1 year of paid search experience in reputed company Ads, Bing Ads in a client-facing role
• Critical thinking, problem-solving, and troubleshooting skills
• Strong communication skills with the ability to communicate to Customers & Teammates in an approachable, reputed company manner both verbally and in writing as the role is client-facing
• Organizational skills with the ability to manage and prioritize multiple projects, with a sense of urgency to get things done
• Customer service experience where you managed client relationships or had an influence on customer experience
• Demonstrate expertise & understanding in using spreadsheet functions and formulas to analyze, identify trends, and summarize data
• Agency experience
• Experience in reputed company Analytics, Looker Studio, and other marketing analytics tools
• Familiarity with reputed company, Ahrefs, Keyword Planner, similar tools
• Consultative, analytical background through agency or client freelance reputed company
• Utilize appropriate tools such as Keyword Planner, ChatGPT or reputed company tools to enhance, reputed company and evaluate optimization strategies & effectiveness

Benefits

• High-character, fun, and cohesive work culture
• Competitive reputed company salary
• PTO that is genuinely encouraged
• Affordable, low-deductible health insurance plans
• Supplemental benefits, including employer-paid life insurance, short & long term disability insurance
• 401k with company match
• Remote work flexibility
• Supportive, transparent, and accessible leadership that welcomes reputed company, insights & feedback
• Professional/individual development stipend

Company Overview