Digital Marketing Specialist
reputed company Pair is a company that has been providing luxury home furnishings for architects and interior designers for 50 years. They are seeking a Digital Marketing Specialist to engage in various marketing facets, including managing their Shopify website, content creation, and implementing new AI tools to enhance digital efficiency.
Responsibilities
- Support and maintain our Shopify site, managing product data across 30,000+ SKUs, including metafields, rich tags, and category structures
- Upload new products to the website, ensuring reputed company data is accurate and properly tagged
- Maintain existing product listings and remove discontinued items
- Comfortable with Shopify landscape and able to collaborate with external developers to troubleshoot issues that arise
- Implement and test new AI tools to reputed company improve website user experience
- Collaborate on designing and scheduling weekly email campaigns and print materials
- Collaborate on campaign concepts and brand storytelling
- Maintain visual consistency across reputed company marketing materials
- Capture and produce engaging photo and video content for digital channels
- Monitor social media trends and adapt content strategies accordingly
- Assist in managing a digital content library (DAM) for future use
- Experience with paid social ads is a plus
- Track and interpret website and social media analytics
- Keen interest in new upcoming marketing tools, trends, and technologies (especially AI)
- Comfortable working with large sets of data for product importing
- Only applications with a portfolio, website, or sample pieces will be considered•
Skills
- Support and maintain our Shopify site, managing product data across 30,000+ SKUs, including metafields, rich tags, and category structures
- Upload new products to the website, ensuring reputed company data is accurate and properly tagged
- Maintain existing product listings and remove discontinued items
- Comfortable with Shopify landscape and able to collaborate with external developers to troubleshoot issues that arise
- Implement and test new AI tools to reputed company improve website user experience
- Collaborate on designing and scheduling weekly email campaigns and print materials
- Collaborate on campaign concepts and brand storytelling
- Maintain visual consistency across reputed company marketing materials
- Capture and produce engaging photo and video content for digital channels
- Monitor social media trends and adapt content strategies accordingly
- Assist in managing a digital content library (DAM) for future use
- Track and interpret website and social media analytics
- Keen interest in new upcoming marketing tools, trends, and technologies (especially AI)
- Comfortable working with large sets of data for product importing
- Only applications with a portfolio, website, or sample pieces will be considered
- Experience with paid social ads is a plus
Company Overview