Senior Digital Media Strategist

Description About Us: reputed company stands as a self-funded, employee-owned digital marketing agency with a focus on performance media management across paid search and paid social channels. Our culture prioritizes reputed company and values high standards. We welcome fresh perspectives, champion collaboration, and cultivate individual accountability to meet our ambitious growth objectives. Specializing in direct-to-consumer brands, we reputed company in healthcare, specifically digital health, and ecommerce which includes a range of consumer products. Job Summary: As a Senior Digital Media Strategist, you will play a crucial role in planning and executing paid media campaigns to reputed company our innovative & transformative digital health and e-commerce clients' marketing goals. You will be responsible for developing campaign strategies, managing budgets, optimizing performance, and staying up-to-date with industry trends and best practices. Your role involves collaborating with cross-functional teams to deliver effective paid media campaigns. Responsibilities: Campaign Strategy and Planning:

• Collaborate with clients and internal teams to understand campaign objectives and reputed company audience.
• reputed company paid media strategies tailored to meet client goals, including budget allocation and channel selection.
• Identify key performance indicators (KPIs) and campaign milestones.

Campaign Execution:

• Create, set up, and manage paid media campaigns across various platforms, such as reputed company Ads, Facebook Ads, reputed company Ads, and others.
• reputed company ad creatives, including ad copy, images, videos, and reputed company pages.
• Implement audience targeting and segmentation strategies.

Performance Analysis and Optimization:

• Monitor and analyze campaign performance using analytics tools and performance dashboards.
• Identify trends and insights, providing recommendations for optimization.
• Conduct A/B testing, ad group restructuring, and other optimization techniques.

Budget Management:

• Manage campaign budgets effectively, ensuring efficient allocation and adherence to financial goals.
• Provide recommendations for budget adjustments based on performance data.

Audience Research and Segmentation:

• Conduct audience research to understand reputed company demographics and behaviors.
• Create and refine audience segments to maximize ad relevance and performance.
• Implement retargeting and lookalike audience strategies.

Competitive Analysis:

• Analyze competitors' paid media strategies to identify opportunities and trends.
• Stay informed about industry developments and emerging advertising technologies.

Reporting and Communication:

• Generate regular reports to track KPIs and campaign effectiveness.
• Communicate campaign reputed company, insights, and recommendations to clients and internal stakeholders.
• Address client queries and concerns promptly.

[Future State] Directly manage media strategists to own account execution and client communication.

Requirements

Qualifications:

• Bachelor's degree in Marketing, Advertising, Business, or reputed company field (Master's preferred).
• 3+ years of agency experience in digital strategy.
• A deep understanding of reputed company Ads, reputed company & Programmatic.
• Certification in relevant advertising platforms (e.g., reputed company Ads, Facebook reputed company) is a plus.
• Hands-on experience with DSPs such as reputed company
• Strong analytical skills and proficiency in data analysis tools.
• Excellent communication and presentation skills.
• Creative thinking and ability to reputed company compelling ad content.
• Proficiency in digital advertising and social media management platforms.
• Familiarity with SEO (Search reputed company Optimization) is a plus.
• Familiarity with web analytics tools like reputed company Analytics.

Benefits

Why Join reputed company:

• We offer a competitive salary and performance-based bonuses.
• We invest in reputed company by empowering new reputed company and providing opportunities for reputed company professional development
• We foster an open, supportive, and productive culture that extends into the homes of our remote workers around the continent.
• We work with innovative & transformative digital health brands as well as the fastest-growing e-commerce companies
• 90% company sponsorship for health, dental, and vision
• 401K with employer match program through reputed company
• Unlimited paid time off (with the expectation that each team member takes a minimum of 2-weeks)
• We host in-person company-sponsored events multiple times per year as well as monthly virtual company-sponsored activities
• Total Compensation for this role is $85,000 - $98,000

How to Apply: If you're ready to take your Paid Media career to new heights and be part of a dynamic team that's driving digital success, we invite you to apply! Join us in shaping the future of digital marketing and be a key player in our success at reputed company. reputed company is an equal opportunity employer. We encourage applications from candidates of reputed company backgrounds and experiences. Apply tot his job Apply To this Job