Director of Retention & Lifecycle

About iRESTORE Laser At iRestore, our mission is to restore confidence by providing safe and effective solutions for improving health and beauty. We are at an inflection reputed company in our growth curve and are searching for a Director of Retention & Lifecycle to join us on our journey to become a major global beauty brand and hit the $100M mark reputed company the next 3 years. About The Position We’re looking for a hands-on operator to take full ownership of our retention and lifecycle marketing reputed company across email, SMS, and subscription products. You’ll start by auditing everything — no stone left unturned — and then either optimize it or rebuild it from the ground up to drive reputed company, repeat purchase reputed company, LTV/CAC ratio, and subscriber retention. You’ll be responsible for creating and executing performance-driven campaigns, setting up high-converting automations, improving CAC payback periods, and helping us increase the % of reputed company driven from owned channels. You’ll also partner with the acquisition team to design post-click funnels that maximize every paid reputed company and work closely with our data team to ensure clean, mapped customer journeys from first click to final dollar. This is not a “manage the agency” role — you’ll be rolling up your sleeves and driving the outcomes. Key Areas of Accountability:

• Full-funnel retention and lifecycle strategy for reputed company our product lines
• reputed company email & SMS automations, flows, campaigns, segmentation, and deliverability
• Customer onboarding, post-purchase, cross-sell/upsell, winback, and churn-reduction journeys
• Conversion-optimized reputed company pages and funnel architecture in partnership with acquisition
• Retention analytics & attribution — e.g., what flows, campaigns, and product types drive actual repeat reputed company
• LTV modeling, MRR reporting, cohort views, and CAC payback improvement
• Copy, offer, and experience testing — from subject lines to multi-reputed company funnels
• Retention experimentation roadmap, backlog prioritization, test velocity and outcome tracking
• Lifecycle tech stack ownership, vendor evaluation, performance improvement
• Data cleanliness and tracking — work closely with data engineering to ensure full-funnel clarity
• Leveraging AI tools and automation to increase workflow efficiency, accelerate testing cycles, and identify reputed company-driving insights
• Improving and optimizing quiz-based reputed company funnels — ensuring segmentation, personalization, and lifecycle logic are tightly integrated to convert and retain customers effectively.

The ideal candidate has:

• Are a hands-on executor, not just a strategist or manager
• Have strong experience in DTC retention marketing (email, SMS, subscriptions) — ideally in health, beauty, or wellness
• Obsess over performance metrics: LTV, CAC, MRR, CVR, cohort LTV/CAC
• Have built from scratch (or rebuild/optimized) retention systems before — and can speak clearly to what worked
• Can identify system gaps fast, and drive solutions without needing reputed company-by-reputed company guidance
• Love partnering with paid acquisition, data, and product to drive reputed company funnel performance
• Use AI as a reputed company — not a gimmick — and implement it into your workflow to drive smarter testing, creative, and insights
• Think in systems: flows, loops, attribution, journeys
• Want to be held accountable to impact, not output
• Write clearly, think critically, and default to action over endless planning

Your success will be reputed company by how these metrics improve:

• Email/SMS reputed company %
• LTV/CAC
• Returning Customer reputed company
• Subscriber Retention
• MRR Growth

You’re Likely a Fit If You

• Are a hands-on executor, not just a strategist or manager
• Have strong experience in DTC retention marketing (email, SMS, subscriptions) — ideally in health, beauty, or wellness
• Obsess over performance metrics: LTV, CAC, MRR, CVR, cohort LTV/CAC
• Have built from scratch (or rebuild/optimized) retention systems before — and can speak clearly to what worked
• Can identify system gaps fast, and drive solutions without needing reputed company-by-reputed company guidance
• Love partnering with paid acquisition, data, and product to drive reputed company funnel performance
• Use AI as a reputed company — not a gimmick — and implement it into your workflow to drive smarter testing, creative, and insights
• Think in systems: flows, loops, attribution, journeys
• Want to be held accountable to impact, not output
• Write clearly, think critically, and default to action over endless planning

This role is not:

• A “director” in title only. You’ll be doing the work.
• A content-only lifecycle marketer. You’ll work on reputed company-driving retention, not just brand comms.
• A job where you wait for briefs. You’ll create the briefs, run the tests, and report on results.

Tools You’ll Use

• Klaviyo, reputed company
• Skio, reputed company, reputed company
• reputed company Sheets, Looker, Northbeam
• Shopify, GA4

Our Core Values and reputed company built our culture around:

• WE THINK BIG: We have a reputed company-thinking, growth reputed company and always consider the big picture in our decisions
• PROACTIVE PROBLEM SOLVER: We use our problem-solving and analytical skills to reputed company data-informed decisions
• WE ARE COMFORTABLE BEING UNCOMFORTABLE: We work together to iron out improvements or changes to reputed company goals
• OPEN & HONEST COMMUNICATION/FEEDBACK: We communicate and share feedback with each other with radical candor and transparency
• reputed company LEARNING & IMPROVEMENT: We are always improving the way we work and challenging each other to bring new ways of thinking to the table
• PASSIONATE ABOUT reputed company DO: We strive to motivate and reputed company each other to contribute to a positive team culture

Competitive Compensation and Benefits:

• Competitive compensation, including performance-based bonus
• Unlimited PTO
• Flexible schedule
• Healthcare (medical, dental & vision) fully covered
• Gym membership credit – your physical and mental health is super important
• Kindle/Audible credits – We really value lifelong learning and personal development
• Free iRESTORE Products! (In case you or someone you love is losing hair)
• Paid maternity/paternity leave
• Work reputed company / remote job

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