[Remote] Global eCommerce Analyst
Note: The job is a remote job and is open to candidates in USA. GES - Global Experience Specialists is seeking a data-driven and detail-oriented Global eCommerce Analyst to lead the collection, analysis, and reporting of website performance metrics. This role is critical for understanding user behavior and informing business decisions through actionable insights.
Responsibilities
- Collect, analyze and interpret website performance data with a focus on customer behavior, site engagement and conversion funnel metrics. Define and track KPIs such as conversion rate (attachment rate), bounce rate, AOV, cart abandonment and channel attribution
- Develop and maintain dashboards and regular reports (daily, weekly, monthly) for stakeholders across eCommerce, marketing and IT/project teams. Provide ad hoc analysis as needed
- Identify UX friction points and opportunities via conversion funnel visualizations, heatmaps, session recordings, etc
- Partner with IT to implement and manage tracking tags (ex: Google Tag Manager). Ensure accurate tagging of all website elements across desktop, mobile and tablet platforms
- Partner with IT to troubleshoot tracking issues and maintain data integrity
- Collaborate with eCommerce and project/IT teams to plan, execute and analyze A/B tests
- Use test results and behavioral data to make recommendations on content layouts, CTA placement, checkout flows, navigation and UX improvements
- Support personalization initiatives by identifying behavioral segments and tailoring content and site experiences accordingly
- Support broader digital strategy by identifying trends, opportunities and areas of concern
- Present findings to stakeholders in a clear, concise and business focused manner
Skills
- Deep experience with web analytics tools (specifically GA4)
- Strong understanding of eCommerce performance metrics
- Ability to translate complex data into clear, strategic recommendations
- Collect, analyze and interpret website performance data with a focus on customer behavior, site engagement and conversion funnel metrics
- Define and track KPIs such as conversion rate (attachment rate), bounce rate, AOV, cart abandonment and channel attribution
- Develop and maintain dashboards and regular reports (daily, weekly, monthly) for stakeholders across eCommerce, marketing and IT/project teams
- Identify UX friction points and opportunities via conversion funnel visualizations, heatmaps, session recordings, etc
- Partner with IT to implement and manage tracking tags (ex: Google Tag Manager)
- Ensure accurate tagging of all website elements across desktop, mobile and tablet platforms
- Partner with IT to troubleshoot tracking issues and maintain data integrity
- Collaborate with eCommerce and project/IT teams to plan, execute and analyze A/B tests
- Use test results and behavioral data to make recommendations on content layouts, CTA placement, checkout flows, navigation and UX improvements
- Support broader digital strategy by identifying trends, opportunities and areas of concern
- Present findings to stakeholders in a clear, concise and business focused manner
Benefits
- 401K with company match
- Healthcare/vision/dental insurance
- Wellness benefits
- Career development program
- Employee assistance program
- Vacation time
- Community involvement opportunities
- Team activities
Company Overview
- GES provides a wide-range of services, including official show services, audio visual, cutting-edge creative and design. It is a sub-organization of Viad Corp.. It was founded in 1939, and is headquartered in Las Vegas, Nevada, USA, with a workforce of 1001-5000 employees. Its website is http://www.ges.com.
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