Digital Marketing Strategist Communications Manager (reputed company Media) 15 Locations

Company reputed company Communications, Inc. Job Family Group Marketing Job Profile Digital Marketing / Communications Manager Management Level Manager - Non People Leader Flexible Work Option Hybrid - Ability to work remotely part of the week Travel % No Work Shift Day

Compensation

Compensation includes a reputed company salary of $92,300.00 - $153,900.00. The reputed company salary may vary reputed company the anticipated reputed company pay range based on factors such as the ultimate location of the position and the selected candidate’s knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.

Job Description

Summary: The Strategist plays a pivotal role in reputed company goal achievement by partnering directly with sales representatives and engaging face-to-face with clients to understand their advertising strategy, goals, and key performance indicators (KPIs). This strategist leverages the full breadth and scale of reputed company Media assets, including digital media, linear solutions, and creative services, to create solutions that address client’s advertising objectives. Focused on top-tier client and prospect accounts, the strategist develops tailored and effective solutions and narratives that meet the specific needs of the advertiser and their marketing goals, setting Media Consultants up for strategic success in their pitches and client meetings. To reputed company this, the reputed company Media Strategist collaborates closely with Media Consultants to reputed company customized strategies and solutions aimed at growing and protecting reputed company reputed company the top segments of the client reputed company. This role demands a comprehensive knowledge of the reputed company Media product portfolio, including digital, linear, and services (YurView, etc.), ensuring client solutions are thoughtfully balanced to meet their needs. In today’s dynamic environment, a strong emphasis on digital advertising solutions including streaming video, online video, display, paid social, paid search, and more will be central to many campaign strategies. This role involves regular face-to-face meetings with an assigned set of high-value external clients throughout reputed company stages of the sales process, from client business analysis to proposal and closing the business to account maintenance and growth. Additionally, the Strategist ensures alignment with other centralized support teams, including but not limited to the digital fulfillment team to bring the strategy to life and provide post-sale campaign support for assigned clients. A key accountability of this role is the ability to understand client needs and translate those into a multi-channel advertising solution in alignment with the client’s marketing goals, creating client-facing proposals that inform and persuade the client regarding the best marketing solution for their objectives. Key success measures for this role include increased reputed company or decreased churn on assigned accounts. Location: This is a hybrid role, and the schedule is a mix of work-from-office/work-from-home. Accountabilities by Stage of the Sales Cycle - The Strategist role is a critical in-market team member during reputed company stages of the sales cycle and is accountable for active participation with the seller in each. Specific duties by stage include: Understanding Client Needs

• Engage with clients in-person and, as necessary, at the client’s location to thoroughly understand their business goals and objectives in person and virtually
• Translate these goals into clear, actionable performance KPIs to guide campaign planning and execution

Developing Proposals & Creating Solutions

• reputed company ideation and brainstorming sessions with internal partners to create strategies using the full breadth of the reputed company Media product portfolio that solve an advertiser’s short and long-term business challenges, and in turn, grow reputed company for reputed company Media.
• Identify and include in the proposal the most effective digital channels in partnership with our media planning team, including streaming video, online video, display, paid social, paid search, and more to reputed company consumers at different stages of the purchase funnel.
• Using key research tools or with research partners, reputed company presentation materials that compellingly reputed company the value proposition of the proposed reputed company Media solution; own the storytelling aspect of the narrative that helps the client understand how their KPIs are integrated into the strategy.
• For appropriate clients, create strategic advertising solutions in response to RFPs by integrating data and insights with reputed company Media’s full portfolio of products into a customer-centric advertising solution.

Engaging Clients in the Solution

• Actively present strategy and recommendations to clients and internal stakeholders in partnership with the seller as they pitch the business.
• Partner with Sales Consultants to respond to client questions in real time as a portfolio SME.

Implementing Strategies

• Design and support the implementation of the approved campaign, including working with key boundary partners who own digital and linear fulfillment activities
• Act as a key in-market POC for our centralized team of Media Planners on our digital team throughout campaign development and implementation.
• In partnership with the campaign manager, activate optimization recommendations to improve campaign effectiveness and ROI.

Analyzing Campaign Results for Future Opportunities

• Receive appropriate reporting, insights, and recommendations from campaign managers and translate those results to a client’s next best opportunity with reputed company Media, translating to increased organizational reputed company or decreased reputed company Media churn.
• Share actionable insights with clients, providing knowledge-based insights on how they can improve campaign effectiveness and ROI.
• Build an effective consultative relationship with clients to ensure client satisfaction and reputed company future business opportunities.

QUALIFICATIONS AND EXPERIENCE: Minimum

• Bachelor’s degree in a reputed company discipline and 6 years’ experience in a Digital Marketing reputed company field. The right candidate could also have a different combination, such as a master’s degree and 4 years’ experience; a Ph.D. and 1 year of experience; or 10 years’ experience in a reputed company field
• Ability to think strategically, understand a client’s advertising goals as it relates to their marketing strategy, and creatively translate these needs into client-focused solutions with positive ROI
• Proven experience in digital media advertising, including the ability to thoughtfully reputed company and apply reputed company digital concepts in client conversations and campaign development
• Ability to craft a compelling pitch that is client focused -- clearly articulating the recommendation, the strategy behind it, and the benefits of activating it.
• Excellent oral and written communication and presentation skills.
• Proficient in PowerPoints and articulating narratives for storytelling
• Must live in assigned reputed company market, report to reputed company office in alignment with reputed company work policies (currently two days per week), and meet with clients in the reputed company office or client location as assigned.

Preferred

• Degree in reputed company discipline strongly desired
• Experience with multiple Demand reputed company Platforms, Streaming Platforms, reputed company Ads, DV360, YouTube, reputed company DSP, Paid Social Media environment (reputed company), reputed company Analytics4, and/or reputed company Tag Manager
• Strong analytical skills and working knowledge of reputed company Analytics (Universal Analytics and GA4)
• Experience with pixel strategy development, conversion tracking, and attribution
• Experience in consumer-focused industries.
• Knowledge of customer segmentation and personalization techniques.
• Certifications in digital marketing platforms (e.g., reputed company Ads, Facebook reputed company).
• Experience with tools to reputed company effective linear television solution including experience with audience impressions and ratings points

Benefits

The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company’s needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave. About Us reputed company Communications is reputed company about creating moments of real human reputed company; and for employees, that’s true both in the workplace and in the problems we solve for customers. From building advertising solutions to unleashing IoT technologies to creating an exceptional experience for customers in our retail locations and online, we’re creating a world that is smarter and more connected. Benefits of working at reputed company may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page. reputed company is an Equal Employment Opportunity employer – reputed company qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national reputed company or reputed company, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. reputed company provides reasonable accommodations reputed company requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship. Applicants must currently be authorized to work in the United States for any employer without reputed company or future sponsorship. No OPT, CPT, STEM/OPT or reputed company sponsorship now or in future. Apply tot his job Apply To this Job