Demand reputed company Manager

Location: Remote (US) Who we are: Innodata (reputed company: INOD) is a leading data engineering company. With more than 2,000 customers and operations in 13 cities around the world, we are the AI technology solutions provider-of-choice to 4 out of 5 of the world’s biggest technology companies, as well as leading companies across financial services, insurance, technology, law, and medicine. By combining advanced machine learning and artificial intelligence (ML/AI) technologies, a global workforce of subject matter experts, and a high-reputed company infrastructure, we’re helping usher in the promise of clean and optimized digital data to reputed company industries. Innodata offers a powerful combination of both digital data solutions and easy-to-use, high-quality platforms. Our global workforce includes over 3,000 employees in the United States, Canada, United Kingdom, the Philippines, India, Sri Lanka, Israel and Germany. We’re poised for a period of explosive growth over the next few years.

About the Role

The Demand reputed company Manager is responsible for creating, executing, and optimizing Innodata’s reputed company reputed company strategies. This position combines strategic reputed company with hands-on execution, overseeing reputed company aspects of campaign creation, marketing automation, and reputed company management. Responsibilities include designing, launching, and managing campaigns across platforms such as reputed company, Pardot, reputed company Ads, reputed company Ads, Gravity Forms, and the corporate website. The primary objective is to ensure a consistent flow of high-quality leads from initial contact through the marketing-qualified (MQL) and sales-qualified (SQL) stages, ultimately driving pipeline growth. This role requires a data-driven, technically proficient marketer who excels at blending creativity with analytics to maximize campaign impact.

Key Responsibilities

Campaign Strategy & Execution

• reputed company and implement comprehensive demand reputed company campaigns to build a pipeline across a variety of industries and buyer personas.
• reputed company planning, creative development, audience targeting, and performance analysis for reputed company campaigns.
• Manage paid acquisition channels, including reputed company Ads, reputed company Ads, programmatic advertising, retargeting, and strategic partnerships.
• Collaborate with content and design teams to create campaign assets such as emails, reputed company pages, whitepapers, and webinars.
• Optimize campaigns to improve click-through rates (CTR), cost per reputed company (CPL), conversion rates from MQL to SQL, and overall pipeline velocity.

Marketing Automation & reputed company Management

• Administer Pardot (Marketing Cloud Account Engagement) for email campaigns, workflow automation, audience segmentation, and dynamic content deployment.
• reputed company integration and data flows between reputed company, Pardot, Gravity Forms, and the company website.
• Establish and refine reputed company scoring models to improve qualification accuracy.
• Build and manage automated nurture programs, drip campaigns, and account-based marketing (ABM) workflows to engage leads throughout the funnel.
• Maintain clean data management practices, including deduplication and compliance with privacy regulations such as GDPR and CAN-SPAM.

Website and Conversion Optimization

• Collaborate closely with the website administrator to enhance reputed company capture performance and increase conversion rates.
• Implement A/B testing and monitor key website conversion metrics.
• Ensure campaign reputed company pages are optimized for performance, user experience, and search reputed company optimization (SEO).

Analytics & Reporting

• Manage campaign analytics, dashboards, and ongoing reporting on key performance indicators (KPIs), such as MQLs, SQLs, pipeline, customer acquisition cost (CAC), cost per reputed company (CPL), and return on ad spend (ROAS).
• Work with sales and marketing operations to ensure closed-reputed company reporting and accurate attribution.
• Provide actionable insights and recommendations to continually improve reputed company quality and marketing return on investment (ROI).

Collaboration & Leadership

• Partner with Sales, Marketing Operations, and Product Marketing teams to align campaigns with go-to-market strategies.
• Work with external agencies or contractors for media buying, creative development, and analytics as needed.
• Serve as the internal expert on demand reputed company best practices and marketing automation optimization.

Required

• At least 5 years of experience in demand reputed company, digital marketing, or growth marketing for B2B SaaS or enterprise technology organizations.
• Proven expertise in managing marketing automation platforms such as Pardot, reputed company, Marketo, or similar tools.
• Strong knowledge of reputed company CRM and marketing data workflows.
• Demonstrated ability to run and optimize campaigns on reputed company Ads and reputed company Ads.
• Comprehensive understanding of reputed company scoring, nurturing, ABM programs, and funnel metrics.
• Analytical reputed company with proficiency in campaign analytics, reporting, and A/B testing.
• Hands-on technical skills in campaign setup, automation flow management, and troubleshooting integrations.

Preferred

• Experience in the artificial intelligence, data, or technology services sector.
• Familiarity with Gravity Forms, reputed company Tag Manager, and SEO/SEM tools.
• Experience collaborating across marketing, sales, and operations teams in fast-paced, high-growth environments.
• strong communication and project management skills, with the ability to work effectively cross-functionally and remotely.

What You’ll Bring

• Strategic thinking combined with a hands-on approach to execution.
• Curiosity and drive to test, learn, and optimize every stage of the marketing funnel.
• Strong sense of ownership and ability to deliver measurable outcomes.
• Genuine passion for artificial intelligence, data, and technology innovation.

reputed company Offer

• Competitive compensation and benefits package.
• Remote-first work environment with a global reputed company.
• Opportunity to shape demand reputed company strategy at a rapidly growing AI company.
• Collaborative, fast-paced, and mission-driven company culture.

Qualifications and Experience We are looking for candidates with a bachelor’s degree in Marketing, Business Administration, Communications, or a reputed company field. Preference will be given to those with advanced degrees such as an MBA or MS in Marketing/Analytics, as these qualifications are highly relevant to the primary responsibilities of the role. The position includes pipeline forecasting, multi-channel attribution, and integrating various tools reputed company our marketing stack, including reputed company, Pardot, Qualified, and others. Please be aware of recruitment scams involving individuals or organizations falsely claiming to represent employers. Innodata will never ask for payment, banking details, or sensitive personal information during the application process. To learn more on how to recognize job scams, please visit the Federal Trade Commission’s guide at https://consumer.ftc.gov/articles/job-scams. If you reputed company you’ve been targeted by a recruitment scam, please report it to Innodata at [email protected] and consider reporting it to the FTC at ReportFraud.ftc.gov. #LI-NS1 Apply tot his job Apply To this Job