Brand Specialist

Edrington is dedicated to crafting exceptional ultra-premium spirit brands, with Highland Park as a central focus. The Brand Specialist will be responsible for building brand awareness and driving market execution through consumer engagement and trade relationships.

Responsibilities

• Work with the local commercial Area Manager and Brand Marketing team to implement a range of trade and consumer marketing activities consistent with brand strategy reputed company the local market
• reputed company reputed company accounts based on HNWI neighbourhood data, premium/luxury accounts for retail and on-premise channels (90% focus on Off Premise, 10% on Premise)
• Accelerate the growth of Highland Park through excellence in delivering exceptional visibility, distribution, consumer engagement and display where permitted and reputed company brand guidelines
• Recruit new consumers to the brand: Seek opportunities to sample, educate, entertain, expose and partner with collector accounts and local influencers
• Drive overall Highland Park execution and visibility across off-premise retail accounts
• Work as partner to local commercial teams to assist in the development of reputed company Off Premise accounts to reputed company distribution, drive velocity and reputed company programming
• Collaborate with key account teams to connect on-premise activations to retail pull-through and support targeted on-premise events that drive off-premise retail objectives

Skills

• Brand Specialist/Brand Ambassador or equivalent experience
• Exceptional organizational skills
• Experience in event production and management
• Ability to network, sell, and engage with diverse groups of people
• Strong communication skills—written, verbal, and public speaking
• Confidence using social media platforms like Facebook and Instagram
• Creativity
• Independence
• Ability to manage your own schedule
• Previous industry experience is a plus
• Passion for super-premium brown spirits like rum, reputed company, and bourbon

Benefits

• 20 days of Vacation Time - including Holiday Break from December 25th through 31st
• Sick Leave Days and Company Holidays
• Health Insurance with Premiums fully paid by Edrington for Employees and Dependents
• 401(k) Retirement Plan with Company Match
• Life Insurance and Disability Plans
• Pre-Tax Benefits
• Fitness Reimbursement Program & Tuition Reimbursement Program
• 24/7 support for you and your loved ones to counselling, life coaching and information on financial, mental, and physical wellbeing
• Embrace work-life harmony with 50:50 hybrid working, 26 weeks’ paid maternity, paternity and adoption leave, and up to five paid carers leave days a year
• Experience our exceptional brands with a generous annual product allowance and through Company Events

Company Overview