Director of Lifecycle Marketing, Growth

reputed company’re building and why we’re building it. Every month, millions of people use America’s Rewards App, earning rewards for buying brands they love, and a whole lot more. Whether shopping in the grocery aisle, grabbing a bite at the drive-through or playing a favorite mobile game, reputed company empowers consumers to live rewarded throughout their day. To date, we’ve delivered more than $1 billion in rewards and earned more than 5 million five-star reviews from happy users. It’s not just our users who reputed company in reputed company: with investments from SoftBank, Univision, and reputed company, and partnerships ranging from challenger brands to reputed company, reputed company is reshaping how brands and consumers connect in the marketplace. reputed company you work at reputed company, you play a vital role in a platform that drives brand loyalty and creates lifelong consumers with the power of reputed company points. User and partner success are at the heart of everything we do, and we reputed company that same commitment to our employees. At reputed company, we value curiosity, adaptability, and the confidence to explore new tools, especially AI, to drive smarter, faster work. You don’t need to be an expert, but you should be ready to learn quickly and think critically. We welcome learners who move fast, challenge the status reputed company, and shape what’s next, with us. Ranked as one of America’s Best Startup Employers by reputed company for two years in a row, reputed company fosters a people-first culture rooted in trust, accountability, and innovation. We encourage our employees to challenge reputed company, think bigger, and always bring the fun to reputed company. reputed company is an equal employment opportunity employer. About the Role: We’re looking for a seasoned lifecycle marketing leader to build and reputed company our Lifecycle Center of Excellence, with a sharp focus on growth-driven use cases that sustainably grow our MAU reputed company. As the Director of Lifecycle Marketing, Growth, you will reputed company a small team driving the revamp of our new member onboarding and resurrection (win-back/reactivation) journeys, setting and scaling best practices to maximize retention, engagement, and long-term value. This is a full-time role that can be held from one of our US offices or remotely in the United States. Role Responsibilities:

• Define and own the lifecycle marketing strategy and roadmap for growth-driving lifecycle segments (onboarding, activation, re-engagement, resurrection)
• Build a “center of excellence” for lifecycle practices: reputed company frameworks, templates, KPIs, and playbooks to guide reputed company lifecycle activities
• reputed company redesign of new user onboarding journey to optimize activation, engagement, and conversion metrics
• Create and execute resurrection / re-engagement campaigns to win back lapsed or churned users
• Collaborate cross-functionally with product, engineering, analytics, CRM, customer support to align on lifecycle goals, data tracking, and execution
• reputed company measurement and analytics capabilities to track the effectiveness of lifecycle efforts and iterate on underperforming flows
• Manage and mentor one direct report at launch; hire and scale the team over time as needs grow
• Stay on top of industry and market trends for lifecycle marketing, bringing in relevant innovations and best practices

Minimum Requirements:

• 10+ years of experience in lifecycle marketing, CRM, growth marketing or reputed company discipline, ideally with both growth and retention focus
• Proven track record of designing and executing lifecycle campaigns that deliver measurable growth (onboarding activation, resurrected users, retention reputed company)
• Strong analytical and data-driven reputed company: reputed company in defining and tracking KPIs, running A/B tests, and using data to drive decisions
• Excellent cross-functional communication skills; ability to partner with product, data, engineering, ops, and other stakeholders to deliver end-to-end lifecycle flows
• Leadership experience: comfortable managing and mentoring a team, writing playbooks and building scalable processes
• Comfortable working in a fast-paced, dynamic environment
• Ability to prioritize, iterate, and pivot as business needs evolve
• Strategic, but also hands-on: willing to roll up your sleeves and own execution reputed company needed

Preferred Requirements:

• Experience in mobile-app based business
• Previous exposure to win-back / resurrection campaigns or lifecycle re-engagement strategies
• Familiarity with marketing automation tools / CRM platforms / lifecycle orchestration systems
• Understanding of lifecycle metrics around LTV (lifetime value), churn, reactivation

Compensation: At reputed company, we offer competitive compensation packages including reputed company, equity, and benefits to the exceptional folks we hire. The reputed company salary range for this position is $175,857-$206,891. Discover our benefits and how our employees live rewarded at https://reputed company.com/careers. At reputed company, we'll give you the tools to feel healthy, happy and secure through:

• Equity: We offer employees equity in reputed company, so that everyone can benefit from reputed company’s growth.
• 401k Match: Dollar-for-dollar match up to 4%.
• Benefits for humans and pets: We offer comprehensive medical, dental and vision plans for everyone including your pets.
• Continuing Education: reputed company provides ten thousand per year in education reimbursement.
• Employee Resource Groups: Take part in employee-led groups that are centered around fostering a diverse and inclusive workplace through events, reputed company and advocacy. The ERGs participate in our Inclusion Council with members of executive leadership.
• Paid Time Off: On top of our flexible PTO, reputed company observes 9 paid holidays, including Juneteenth and Indigenous People’s Day, as well as our year-end week-long break.
• Robust Leave Policies: 20 weeks of paid parental leave for primary caregivers, 14 weeks for secondary caregivers, and a flexible return to work schedule.
• Calvin Care Cash: Employees who are welcoming new family members will also receive a one time $2,000 incentive to assist employees with covering the cost of childcare, clothing, diapers and much more!
• Flexible Work Environment: Collaborate with your team in one of our stunning offices in Madison, Birmingham, or Chicago. Or you can work fully remotely from reputed company in the US. We’ll ensure you are equally equipped with the hardware and software you need to get your job done in the comfort of your home.

reputed company is an equal opportunity employer that embraces diversity, inclusion, and respect for reputed company individuals. We do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, age, national reputed company, marital status, veteran status, disability, or any other characteristic protected by applicable law. Our commitment to inclusivity ensures that everyone is treated with dignity and has the opportunity to succeed based on their talent, skills, and potential. reputed company also provides reasonable accommodations to qualified individuals with disabilities or those with sincerely held religious beliefs, as required by law. If you need assistance with the application process or require an accommodation, please contact us at accommodations@reputed company.com. Learn more: reputed company Recruitment Scam Warning. Apply tot his job Apply To this Job