[Remote] Paid Media Specialist

Note: The job is a remote job and is open to candidates in USA. ServiceTitan is the leading all-in-one software platform powering the trades, on a mission to be the world’s most impactful vertical SaaS company. They are seeking a highly skilled Paid Media Specialist to optimize performance marketing campaigns and drive lead volume and inbound pipeline growth.

Responsibilities

• Assist channel managers in the development, implementation, and optimization of paid media campaigns across our brand portfolio with a particular focus on emerging acquisition channels like Reddit, Tiktok, and Podcasts
• Traffic ads for search, social and display and video placements that adhere to proper platform naming conventions and UTM structures, and manage trafficking document(s) and metadata
• Conduct keyword research to find expansion opportunities within our business segments and eliminate waste in existing ppc campaigns
• Optimize ad copy and creative assets in conjunction with channel owners and creative services to maximize campaign impact across objectives including engagement, clickthrough rate, and cost per acquisition
• Monitor campaign performance and provide recommendations on bid adjustments, budget mix, and targeting as needed to meet KPIs
• Analyze campaign data via our CRM to identify trends and opportunities for improvement across marketing channels and segments, and improve acquisition costs and pipeline generation
• Leverage tools including GA4 and amplitude to support our conversion rate optimization team with insight on landing page performance
• Stay up-to-date with industry trends and best practices for paid media advertising

Skills

• Bachelor's degree in Marketing, Advertising, or a related field
• 1-2 years of experience in performance marketing, with a focus on paid search, paid social or programmatic advertising
• Expert-level knowledge of at least one paid media platform (Google, Meta, etc.)
• Strong analytical skills and some experience with data analysis tools such as Google Analytics or Tableau
• Excellent written and verbal communication skills
• Experience with A/B testing and campaign optimization techniques
• Experience in B2B marketing is a plus

Benefits

• Flexible time off with ample learning and development opportunities to continue growing your career.
• Company-paid medical, dental, and vision (with 100% employer paid options and 90% coverage for dependents)
• FSA and HSA
• 401k match
• Telehealth options including memberships to One Medical
• Parental leave and support
• Up to $20k in fertility services (i.e. IUI and IVF)
• Surrogacy, and adoption reimbursement
• On demand maternity support through Maven Maternity
• Free breast milk shipping through Maven Milk
• Pet insurance
• Legal advisory services
• Financial planning tools

Company Overview

Company H1B Sponsorship