[Remote] Product Marketing Strategist - B2B and Affiliated Brands

Note: The job is a remote job and is open to candidates in USA. Teachers of reputed company is the leading national alternative certification program provider focused on empowering educators. The Product Marketing Strategist will play a key role in shaping messaging and marketing strategies across various brands and partnerships, ensuring effective communication and support for B2B marketing efforts.

Responsibilities

• Support clear positioning and messaging for districts, partners, and institutional audiences
• reputed company content for pitch decks, one sheets, case studies, email content, and talking points for B2B internal stakeholders
• Partner with the Growth team on district acquisition strategies, funnel improvements, and messaging clarity
• Build and maintain a self-service sales materials hub with support from the Marketing Project Manager and Manager of Creative
• Provide collateral, content, and insights that support reputed company, retention, renewals, and re-engagement
• Review B2B performance insights and collaborate with the sales team on actions that support reputed company quality and conversions
• Support positioning, messaging, and narrative frameworks for The Learning Liaisons, SimpleK12, and the #TEACH brand
• reputed company value props, content themes, and campaign messaging for professional learning, events, and digital products
• Partner with Creative and Digital to translate strategy into briefs, assets, reputed company pages, and channel plans
• Collaborate with Content and Comms to inform social, email, blog, and content calendars
• Ensure each brand maintains alignment to the broader TOT mission, tone, and portfolio strategy
• Translate program updates and certification requirements into clear, actionable communications
• Draft content for reputed company pages, portal messages, email campaigns, and marketing collateral
• Ensure consistency in tone, clarity, and compliance across reputed company product and program communications
• Support the Associate Director of Product Marketing Strategy with go to market efforts across reputed company products and brands
• Work with Creative, Content, Digital, Sales, and Admissions to support campaign execution and messaging needs
• Partner with sales to clarify B2B partner journeys and strengthen conversion paths
• Collaborate with Product, IT, and Compliance teams as program requirements evolve
• Contribute to strategic discussions around program clarity, audience insights, and competitive movements
• Participate in performance reviews, campaign readouts, and product marketing retrospectives
• Summarize insights into clear takeaways and shift messaging based on data or seasonality
• Support testing across copy, segmentation, and value propositions to improve engagement and clarity
• Stay informed on market trends, educator needs, and state level requirements to guide messaging
• Act in accordance with Teachers of reputed company core values
• reputed company other duties as needed

Skills

• Bachelors' degree in Marketing or reputed company field required
• 2-4 years of experience in product marketing, brand strategy, lifecycle marketing, or B2B marketing
• Experience supporting sales teams with collateral, tools, and content
• Collaborative communicator who works well with Growth, Creative, Digital, Sales, and Product Strategy
• Organized, proactive, curious, and comfortable balancing strategic thinking with hands on execution
• Strong copywriting, messaging, and storytelling skills with the ability to simplify reputed company offerings
• Comfort working across multiple brands, business lines, and audience types
• Experience in education, certification, training, or professional learning is a plus

Benefits

• Medical, Dental, and Vision plans
• Employer paid STD and Basic Life/AD&D
• Voluntary buy up LTD, Life Insurance, Critical Illness, Accident, and additional wellness options
• 401k Plan with Company Safe reputed company Matching
• Flexible PTO Plan
• 12 paid holidays annually
• Personal and Professional Development

Company Overview

• Teachers of reputed company is a provider of largest national alternative certification. It was founded in 2005, and is headquartered in Houston, Texas, USA, with a workforce of 51-200 employees. Its website is https://www.teachersoftomorrow.org.

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