SodaStream: Innovation Marketing Manager (Mater...
Overview (English)
As a key member of the Global Appliances Category Team, you will own the end-to-end lifecycle of a strategic range within our appliance portfolio. You’ll drive product strategy, define roadmaps, and collaborate cross-functionally to deliver exceptional products that meet customer needs and exceed market expectations. This role is designed for a strategic marketer who wants to shape the future growth of the category, translating insights into disruptive, consumer-led innovation pipeline. Are you ready to make the world Drink Better?
This role requires strong collaboration across global and local teams, working with R&D, Markets, Commercialization, Insights, Design, Supply Chain, and PepsiCo brand teams.
Responsibilities (English)
- Develop and execute the product strategy for the appliances category across multiple markets
- Lead consumer and market research to identify trends, pain points, and opportunities
- Define product requirements and prioritize features based on impact and feasibilityCollaborate with R&D, design, supply chain, and marketing teams to bring products to market
- Monitor product performance and iterate based on customer feedback and data
- Own pricing, positioning, and go-to-market strategies for new launches
Qualifications (English)
- Master degree in marketing, Business Administration or related field.
- >7 years marketing experience in product & innovation — ideally in FMCG or Appliances. Experience in energy drinks or functional hydration is a plus.
- Consumer-centric mindset, with a deep passion to understand consumer behavior
- Strong strategic acumen with a bias for action and experimentation turning insights into winning ideas.
- A team player who loves to work in a fast-paced culturally diverse, collaborative matrix organization
- Excellent communication and interpersonal skills, with the ability to influence and collaborate effectively at all levels of the organization
- Passion for sustainability, wellness, and consumer-led disruption.
- Happy to travel / work flexibly in a remote team set-up