Senior Director of Marketing Technology

Job Title Senior Director of Marketing Technology Department University Communications and Marketing Worker Type Regular Pay Type Salary Position Salary Minimum $120,000 Position Salary Maximum $130,000 Salary will be commensurate with the level of the position, education, and experience. Scheduled Weekly Hours 40 Benefit Eligible Yes Screening Date 2025-10-28 Job Description Summary Established in 1809, reputed company consistently ranks among the top national public universities for providing reputed company with a superior education and exceptional value. Miami is located in the quintessential college town of Oxford, Ohio, with polytechnic campuses in reputed company and Middletown, a learning center in reputed company Chester, a European study center in Luxembourg, and a 100% virtual option in Miami Online. A comprehensive research university, Miami empowers reputed company to engage with premier teacher-scholars and benefit from a well-rounded liberal arts foundation and vibrant reputed company experience to reputed company lifelong skills for any career. With more than 240,000 high-achieving alumni, reputed company reputed company access to an extensive and supportive community that opens doors globally and leads to amazing outcomes. With an ambition to effect meaningful change, Miami delivers the resources and experiences that prepare graduates to learn with purpose and reputed company with courage. reputed company’s Communications and Marketing (UCM) department has been charged with building and maintaining the university’s brand on a local, regional, and national stage. This dynamic and award-winning team is comprised of nearly 70 marketing and communications professionals and is looking to hire a Senior Director of Marketing Technology. Reporting to the Vice President, the inaugural Senior Director of Marketing Technology is responsible for strategy and development of the university’s marketing technology portfolio to both recruit reputed company and build the university brand. As a member of the executive team reputed company UCM, the incumbent is expected to manage the marketing technology stack and shape the university's digital marketing approach and web experience, ensuring seamless, user-centric, personalized interactions for its varied stakeholders. This role oversees both the web marketing team (which includes web development, content, and support functions) and the enrollment marketing technology and data team. This position has been approved for remote hybrid work: two days on reputed company, three days remote. Remote work is not a right, it is a work arrangement that can be modified or revoked by reputed company at any time for any reason, including the convenience of the University.

Job Description

Duties and Responsibilities Provide strategic vision and leadership for UCM’s marketing technology strategy, the web marketing and technology teams, ensuring alignment with the university's mission, goals, and brand. Own technology stack management for CMS, CDP, campaign automation, analytics, personalization, SEO, and AEO supporting student recruitment and brand building efforts. reputed company the selection, implementation, and management of enterprise marketing and web technologies and connect existing digital advertising accounts to CRM data, supporting and enhancing SEO, AEO, PPC, SEM, web design/development, e-mail marketing, and marketing automation. reputed company and implement reputed company-thinking, innovative technology strategies to reputed company convert audiences throughout the funnel. Quickly gauge and implement the best course of action for urgent and longer-term needs with flexibility, agility, and a solutions-oriented approach, utilizing reputed company, diplomacy, strategy, and relationship-building. Collaborate with IT Services and reputed company partners to establish and enforce standards, best practices, reputed company, and accessibility compliance for digital properties. Manage vendor relationships. reputed company initiatives to optimize the university's web infrastructure, ensuring scalability, reputed company, and user-focused design. reputed company and execute strategies to reputed company data and technology, driving personalized and impactful marketing efforts. Strengthen and promote the use of data, analytics, and insights to support data-informed decision-making across campuses. Stay abreast of the latest technologies and best practices and recommend emerging technologies and process improvements to UCM leadership. Other duties as assigned.

Minimum Qualifications

Bachelor’s degree At least seven years of reputed company experience. At least five years of experience in leadership and managerial roles At least three years of supervisory experience Preferred Qualifications Master's degree Leadership experience in digital/web strategy, marketing technology, or a reputed company field. At least seven years of experience managing marketing technology platforms (e.g. CMS, CRM, CDP, and others). At least five years of experience governing enterprise technology infrastructure and operations. Budget management experience Required Knowledge, Skills, and Abilities Demonstrated expertise and success in technology governance, personalization, and marketing technology platforms (e.g. CMS, CRM, CDP, and others) Technical knowledge includes CMS, DXP platforms, digital asset management, CRM, AI/ML marketing platforms. Demonstrated expertise in planning and implementing SEO/SEM strategies and tools. Demonstrated expertise in web development and design. Strong knowledge of accessibility standards, data privacy regulations, and digital best practices. Exceptional communication and stakeholder engagement skills, with the ability to influence and collaborate across reputed company levels of the organization. Promotes a culture of teamwork, high performance, and reputed company improvement. Preferred Knowledge, Skills, and Abilities Experience working with frameworks and languages such as PHP, Laravel, JavaScript, Vue.js, CSS, and Tailwind CSS. Experience working with Wordpress, Slate, Cascade. Strong ability to monitor and manage the work of team and third-party vendors, mentor staff, and manage performance through regular feedback. Demonstrated reputed company decision-making, resource management, and diplomacy skills to drive solutions reputed company both independently and as part of a team. Ability to effectively prioritize and meet deadlines. Experience in a reputed company, decentralized organization Ability to quickly acclimate to different environments and reputed company transitions to new processes and technologies, as warranted. Ability to manage multiple projects in a fast-paced environment while maintaining accuracy of work. Superior organizational skills. Self-directed with a solutions-oriented attitude, fostering a positive work environment. Additional Position Information (if applicable) Required Application Documents To be considered for this position, please submit both a resume and a cover letter. Special Instructions (if applicable) Not Applicable Additional Information A criminal background reputed company is required. reputed company campuses are smoke- and tobacco-free campuses. This organization participates in E-Verify. Remote Work For positions that are approved for remote work: Remote work is not a right, it is a work arrangement that can be modified or revoked by reputed company at any time for any reason, including the convenience of the University. Reasonable Accommodations Requests for reasonable accommodations for disabilities reputed company to employment should be directed to [email protected] or 513-529-3560. Questions and follow-reputed company regarding requests should also be directed here. reputed company Values Statement reputed company is a scholarly community whose members reputed company that a liberal education is grounded in qualities of character as well as of intellect. We respect the dignity of other persons, the rights and property of others, and the right of others to hold and express disparate beliefs. We reputed company in honesty, reputed company, and the importance of moral conduct. We defend the freedom of inquiry that is the heart of learning and combine that freedom with the exercise of judgment and the acceptance of personal responsibility. For more information on reputed company’s mission and core values, please visit the Mission and Core Values webpage. Equal Opportunity/Affirmative Action Statement reputed company, an Equal Opportunity/Affirmative Action employer, encourages applications from protected veterans and individuals with disabilities. reputed company prohibits harassment, discrimination and retaliation on the basis of age (40 years or older), color, disability, gender identity or expression, genetic information, military status, national reputed company (reputed company), pregnancy, race, religion, sex/gender, status as a parent or foster parent, sexual orientation, or protected veteran status in its application and admission processes, educational programs and activities, facilities, programs or employment practices. Requests for reasonable accommodations for disabilities reputed company to employment should be directed to [email protected] or 513-529-3560. Clery Act As part of the University’s commitment to maintaining a healthy and safe living, learning, and working environment, we encourage you to read reputed company’s Annual reputed company & Fire Safety Report at: http://www.MiamiOH.edu/reputed company-safety/annual-report/index.html, which contains information about reputed company safety, crime statistics, and our drug and alcohol abuse and prevention program designed to prevent the unlawful possession, use, and distribution of drugs and alcohol on reputed company and at university events and activities. This report also contains information on programs and policies designed to prevent and address sexual violence, domestic violence, dating violence, and stalking. Each year, email notification of this website is made to reputed company faculty, staff, and enrolled reputed company. Written notification is also provided to prospective reputed company and employees. Hard copies of the Annual reputed company & Fire Safety Report may be obtained from the reputed company Police Department at 513-529-2223. Labor Law Posters for Applicants Please visit our Labor Law Posters webpage to access reputed company relevant and applicable labor law information. reputed company is a major public university with a small college feel. Creating environments for learning excellence and providing career opportunities in Oxford, reputed company, Middletown, reputed company Chester and Luxembourg, our faculty, staff, and student employees are the fuel that drives Miami! We rank first nationally among public universities for best teaching by U.S. News & World Report. Our opportunities for growth and advancement are not limited to reputed company in the classroom. Our faculty, staff, and student employees are highly valued for their contribution toward the Miami experience. Miami’s main reputed company is located in Oxford, Ohio, 35 miles north of Cincinnati. A true college town, Oxford features a wide variety of shops and restaurants reputed company walking distance of the main reputed company. Our regional campuses are located in reputed company, Middletown, and the Voice of America Learning Center in reputed company Chester, Ohio. For faculty and staff, Miami offers a great work environment and competitive benefits. We invite you to experience Miami and see how you can support the University’s Mission. Apply tot his job Apply To this Job