Sr. Manager, Growth Marketing
Description As the Senior Manager, Growth Marketing, you will be the driving force behind the growth of our subscription-based membership program, leading strategies to scale ARR/MRR through B2C acquisition, retention, and product innovation. This role is ideal for a strategic, data-driven marketer with a proven track record in subscription growth in a consumer-facing environment, who can balance analytics with creativity. You will leverage HubSpot’s suite of tools to optimize the end-to-end member journey — from acquisition and onboarding to engagement and renewal — while collaborating with cross-functional teams to design compelling campaigns, test and refine pricing and packaging, and deliver measurable business results.
Key Responsibilities
- Develop and execute growth strategies to drive membership acquisition, retention, and revenue growth, including lead generation campaigns and go-to-market strategy.
- Leverage HubSpot tools (Commerce Hub, Marketing Hub, CRM) to optimize the member journey from onboarding to renewal, including personalized lead nurturing and conversion workflows.
- Aid in the creation and optimization of membership products to align with customer needs and market trends.
- Manage membership advertising campaigns and communications workflows, including CTAs, targeting, data analysis, reporting, budgeting, and continuous improvement.
- Test and iterate on pricing, packaging, and promotional strategies to maximize ARR/MRR.
- Lead retention initiatives, including engagement programs, loyalty rewards, and personalized communications.
- Collaborate with cross-functional teams to develop and execute integrated marketing campaigns.
- Partner with Membership Sales, Partnerships, and Events teams to refine targeted communications (email, HubSpot, SMS) that drive event sign-ups, lead pipelines, and revenue generation.
- Stay ahead of industry trends and bring innovative ideas to keep Gravity Haus at the forefront of the membership space.
What We’re Looking For
- 5+ years of experience in growth marketing, with a focus on subscription-based models.
- Proven track record of scaling ARR/MRR through acquisition, retention, and product innovation.
- Power user of HubSpot (Commerce Hub, Marketing Hub, CRM) with the ability to optimize the full member journey; experience with comparable platforms a plus.
- Strong analytical skills with a data-driven approach to strategy and performance measurement.
- Strategic thinker who thrives in a fast-paced environment and balances big-picture vision with hands-on execution.
- Collaborative leader who works effectively across product, sales, and creative teams to achieve shared goals.
- Strong communicator who understands how to leverage brand positioning to drive revenue growth.
- Experience in B2C lifestyle, hospitality, or community-based membership businesses would be nice to have.
Work Environment
- This is a remote position; however, candidates must be based in Colorado. The role requires occasional in-person meetings, team gatherings, and events within the state. Weekend or holiday availability may be required during peak periods.
- Ability to sit for extended periods and use a computer
- Occasional lifting of up to 25 pounds may be required for event setups or material handling
About Gravity Haus Gravity Haus is a community-driven adventure lifestyle brand with hotels, restaurants, and experiences that empower a modern way of travel. We create spaces where locals and travelers connect, refuel, and play — all rooted in the spirit of the outdoors and intentional living. At the heart of everything we do are our core values, which guide our culture, service, and growth:
- Keep Growing
- Bring Others Along
- Create Powerful Moments
- Be “All-In” + Go the Distance
- Make it Better than You Found It
We’re looking for team members who share these values and want to make a meaningful impact in both their work and community. What We Can Offer You When you join Gravity Haus, you’re not just taking a job — you’re stepping into a community with benefits, perks, and opportunities to grow. Full-time team members enjoy health insurance, a 401(k) with company match, and an All-In Gravity Haus Membership that includes adventure perks like discounted stays, gear rentals, wellness programming, and more. Apply tot his job Apply To this Job