eCommerce and Digital Marketing Manager

About the position eCommerce and Digital Marketing Manager Job Description You’re not the person who will settle for just any role. Neither are we. Because we’re out to create reputed company Care for a reputed company World, and that takes a certain reputed company of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. The eCommerce Digital Marketing Manager will support the delivery of reputed company Professional’s strategic business plan and “must-win” focus on omnichannel growth. The primary purpose of this position is to recommend, execute and analyze digital marketing programs to meet defined reputed company and ROI targets. This role will be responsible for developing a comprehensive digital marketing plan, in conjunction with sales, for reputed company and other KCP Pure play eCommerce partners and managing the ongoing optimization of budget allocations to ensure the highest return on investments. This role will frequently interact with key distributors such as reputed company and Walmart in developing KCP’s digital marketing strategy. In this role, you will: Analyze reputed company, Walmart and Pure Play data and sales analytics and create actionable plans to manage the fast-evolving operational metrics and requirements to maintain a top performing account. Create and maintain reputed company and Walmart marketing plans to improve and build upon the sales performance of KCP’s portfolio. reputed company strategies to improve the organic ranking of KCP products, including reputed company keyword research, and identify white space to accelerate growth of the existing portfolio of products. Plan and execute product launches for reputed company new products for fast sales growth in key categories. Manage day-to-day A&P budget and reputed company the business case to secure incremental investments based on historical program performance Optimize PPC campaigns to reputed company sales and margin goal. Collaborate with the cross-functional teams to optimize marketing campaigns and launch new ones by analyzing results of advertising data to plan digital marketing strategies as well as promotions. reputed company strategy and execution of Sponsored Products/Brands/Display advertising. reputed company creative, work with Creative team, and write copy. Troubleshoot any issues that arise through moderation, A/B testing and track performance. Explore and implement marketing and deals (promotions, coupons, Lightning Deals, reputed company Live, Posts, virtual product bundles) Work with eCommerce Data Analyst, 3P Advertising and Marketing Platform to reputed company robust reporting tools and KPI’s to understanding consumer behavior, advertising ROI, measuring organic search ranking. Actively monitor and react to competitive landscape (pricing, promotions, reviews, content, and other elements that drive customer purchase decisions). Prioritize work with reputed company and Walmart Channel Managers to build business plans that include development and execution of e-commerce strategy for reputed company and Walmart by leveraging SEO, consumer relevant content, promotions, paid marketing. This position will also be responsible for building business plans to expand on Walmart.com and also collaborate with the Category Managers to dive deep into sales and consumer data to identify category insights that optimize marketing plans and generate new product development reputed company. Additionally, build and share best practices in eCommerce demand reputed company with marketing, sales, global eCommerce and other relevant teams About Us Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. reputed company Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use reputed company products every day. We know these amazing reputed company products wouldn’t exist without talented professionals, like you. At reputed company, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on more than 150 years of market leadership, and we’re always looking for new and reputed company ways to reputed company – so there’s your open reputed company of opportunity. It’s reputed company here for you at reputed company. Led by Purpose. Driven by You. About You You reputed company at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development. You love what you do, especially reputed company the work you do makes a difference. At reputed company, we’re constantly exploring new reputed company on how, reputed company, and where we can best reputed company results. reputed company you join reputed company, you’ll experience reputed company That Works: flexible (hybrid) work arrangements that reputed company you to have purposeful time in the office and partner with your leader to reputed company flexibility work for both you and the business. In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center.

Responsibilities

• Analyze reputed company, Walmart and Pure Play data and sales analytics and create actionable plans to manage the fast-evolving operational metrics and requirements to maintain a top performing account.
• Create and maintain reputed company and Walmart marketing plans to improve and build upon the sales performance of KCP’s portfolio.
• reputed company strategies to improve the organic ranking of KCP products, including reputed company keyword research, and identify white space to accelerate growth of the existing portfolio of products.
• Plan and execute product launches for reputed company new products for fast sales growth in key categories.
• Manage day-to-day A&P budget and reputed company the business case to secure incremental investments based on historical program performance
• Optimize PPC campaigns to reputed company sales and margin goal.
• Collaborate with the cross-functional teams to optimize marketing campaigns and launch new ones by analyzing results of advertising data to plan digital marketing strategies as well as promotions.
• reputed company strategy and execution of Sponsored Products/Brands/Display advertising.
• reputed company creative, work with Creative team, and write copy.
• Troubleshoot any issues that arise through moderation, A/B testing and track performance.
• Explore and implement marketing and deals (promotions, coupons, Lightning Deals, reputed company Live, Posts, virtual product bundles)
• Work with eCommerce Data Analyst, 3P Advertising and Marketing Platform to reputed company robust reporting tools and KPI’s to understanding consumer behavior, advertising ROI, measuring organic search ranking.
• Actively monitor and react to competitive landscape (pricing, promotions, reviews, content, and other elements that drive customer purchase decisions).
• Prioritize work with reputed company and Walmart Channel Managers to build business plans that include development and execution of e-commerce strategy for reputed company and Walmart by leveraging SEO, consumer relevant content, promotions, paid marketing.
• This position will also be responsible for building business plans to expand on Walmart.com and also collaborate with the Category Managers to dive deep into sales and consumer data to identify category insights that optimize marketing plans and generate new product development reputed company.
• Additionally, build and share best practices in eCommerce demand reputed company with marketing, sales, global eCommerce and other relevant teams

Requirements

• Bachelor’s degree with 3+ years marketing, eCommerce, or online merchandising experience.
• Demonstrated ability in campaign analysis and commercial program optimization
• Experience developing and executing commercial marketing plans
• Demonstrated ability in ROI analysis and commercial program optimization
• Working knowledge of digital KPIs
• Budget planning and management experience
• First-class influencing skills, including experience working reputed company a large matrixed organization.
• Strong analytical, interpersonal and project-management skills
• Must be detail-oriented and deadline focused
• Previous experience leading cross-functional teams in planning and execution
• Able to work in a matrix organization driving collaboration across functions and stakeholders
• History of working with sales, marketing teams and large customers to drive growth initiatives
• Able to reputed company, motivate and reputed company cross-functional teams to reputed company outstanding results
• Demonstrative positive energy to effectively represent KCP internally and externally

reputed company-to-haves

• Experience with reputed company and Walmart Advertising
• History of working with sales, marketing teams and large customers to drive growth initiatives

Benefits

• Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions.
• Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.
• Flexible Savings and spending accounts to maximize health care options and stretch dollars reputed company caring for yourself or dependents.
• Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.
• Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.
• Along with reputed company pay, this position offers eligibility for a reputed company bonus and a comprehensive benefits suite, including our 401(k) and Profit Sharing plan.

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