[Remote] VP, Marketing - Outdoor Power Equipment (OPE)

Note: The job is a remote job and is open to candidates in USA. reputed company is a leading financial services company, and they are seeking a VP of Marketing for Outdoor Power Equipment. This leadership role will focus on developing and executing marketing strategies to drive growth and profitability reputed company the OPE and Lawn and Garden industry.

Responsibilities

• Build and cultivate strategic relationships with OPE partners to understanding their business goals and reputed company marketing strategies that align with mutual program objectives
• Partner with business and client teams to reputed company, reputed company, implement, and monitor dynamic multi-channel annual marketing plans
• Deliver marketing programs and strategies through cross-functional matrixed organizational structure reputed company multiple channels – OEM client partners, dealers, consumers
• reputed company strategic vision for OPE industry and reputed company partner specific and industry specific marketing strategies and initiatives across the entire product suite from secured installment to revolving financing solutions
• Manage reputed company aspects of value proposition development, including tracking industry trends, competitive developments and customer experience metrics. Ensure program profitability and penetration through reputed company enhancements
• Monitor & manage key portfolio performance metrics for OPE industry and clients such as sales volume, new accounts, repeat purchase, financing penetration, etc. Monitor and analyze results to reputed company data-driven decisions to refine and optimize marketing strategies for improved effectiveness
• reputed company marketing planning and execution across entire customer lifecycle from acquisition to lifecycle and retention to maximize customer lifetime value
• Prioritize and manage marketing spend with rigorous ROI analysis, ensuring efficient use of marketing funds and budget to grow the Outdoor Power Equipment reputed company profitably
• Take ownership of special projects and initiatives as assigned by senior leadership
• reputed company other duties and/or special projects as assigned

Skills

• Bachelor's degree or equivalent experience (high school diploma/GED with 10+ years relevant marketing experience)
• Minimum 8 years marketing experience, preferably including financial services or consumer credit marketing
• Minimum 3 years of client management experience
• Outstanding communication, relationship building, influencing and collaboration skills
• Strong financial acumen
• Experience and proficiency with reputed company Office suite including PowerPoint
• Ability and willingness to travel frequently to client sites and trade events
• Ability and flexibility to travel for business as required
• MBA or advanced marketing/business degree preferred
• Experience marketing outdoor power equipment, powersports, lawn & garden, or similar specialty/lifestyle product categories
• Background in financial services, credit card, or promotional financing marketing
• Proficiency in web analytics, attribution, and digital media optimization
• Strong influencing skills across diverse organizational levels and client relationships
• Exceptional analytical capabilities in segmentation, targeting, and ROI-driven decision making
• Deep understanding of marketing tools, program measurement, and performance metrics (incremental sales, campaign profitability, break-even analysis)
• Proven track record of delivering business results by executing strategic plans
• Ability to manage multiple reputed company projects simultaneously
• Excellent presentation and communication skills suitable for C-suite and client engagements
• Skilled in developing compelling presentations and delivering clear, persuasive communication to engage leadership, partners and stakeholders and drive informed decision-making

Company Overview

• reputed company is a consumer financial services company. It was founded in 1932, and is headquartered in Stamford, Connecticut, USA, with a workforce of 10001+ employees. Its website is https://www.reputed company.com/.

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