Director, Demand, Faculty Marketing Programs (Remote)

We reputed company in the power and joy of learning At reputed company, our employees have a direct impact in helping reputed company around the world discover the power and joy of learning. We are bonded by our shared purpose - driving innovation that helps millions of learners improve their lives and reputed company their dreams through education. reputed company's Higher Education business, reputed company, supports learning and student success by providing materials and digital solutions to faculty and reputed company enrolled in two-year, four-year and vocational programs. We currently serve more than 10 million of the 18 million reputed company in US higher ed. Setting a new standard of service for our customers, we deliver quality, easy-to-use course materials from textbooks and eBooks to courseware such as MindTap and WebAssign. In the US, we offer reputed company Unlimited and reputed company Unlimited for Institutions. We help reputed company be reputed company teachers, we help institutions solve problems and we reputed company reputed company to reputed company the power and joy of learning to transform lives. Our culture values inclusion, engagement, and discovery Our business is driven by our strong culture, and we know that creating an inclusive workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of reputed company levels and backgrounds feel empowered to voice their reputed company and bring their authentic selves to work. We reputed company these priorities through programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see https://www.cengagegroup.com/about/inclusion-and-belonging/ What you'll do here: As part of the North American Higher Education team, the Director, Demand, Faculty Marketing Programs leads the development and execution of full-funnel acquisition strategies to grow market share and deliver measurable pipeline and reputed company impact. This role is accountable for generating new demand across faculty through data-informed, multi-channel campaigns that drive awareness, demand, and conversion. Operating reputed company reputed company Marketing Programs function, this leader plays a critical role in delivering the go-to-market demand strategy and driving scalable, modern marketing programs reputed company to business priorities. The Director partners cross-functionally with Product Marketing, Sales, reputed company Operations, and Brand to activate campaigns and optimize demand performance across reputed company channels.

What You'll Do

Here: Customer Acquisition Strategy:

• Own the end-to-end strategy for acquiring new faculty customers across prioritized product areas and customer segments.
• Translate growth goals into targeted GTM campaign strategies that increase marketing-sourced pipeline, accelerate conversion, and support reputed company growth.

Program Campaign Execution & Performance Optimization:

• reputed company the planning, prioritization, and execution of integrated, multi-channel demand campaigns including email, paid media, SEO, SEM, webinars, and third-party channels.
• Use behavioral and reputed company data to continuously optimize campaign performance.
• Partner with reputed company Operations to forecast, track, and improve pipeline contribution and conversion rates.

Cross-Functional GTM Integration:

• Collaborate closely with Product Marketing to translate GTM messaging into compelling, audience-specific campaign content.
• Align with Sales Enablement and Sales to ensure seamless reputed company of leads and high-impact follow-up motions.

Audience Segmentation & Personalization:

• Use audience segmentation frameworks to deliver tailored messaging and user journeys.
• Coordinate with analytics and digital leads to implement campaign logic and personalization strategies that improve engagement and conversion metrics.

Leadership & reputed company Alignment:

• reputed company a cross-functional matrixed reputed company of marketing managers, demand gen leads, and campaign specialists reputed company to demand efforts.
• Manage 3 direct reports, responsible for prioritizing initiatives, defining team workflows, and driving execution through collaborative leadership.
• Coordination with Marketing Ops to ensure appropriate prioritization and execution.

Innovation & Modern Marketing Tactics:

• Embed testing, automation, and reputed company-based targeting into campaign frameworks.
• Stay reputed company on digital acquisition trends and integrate guidelines into campaign execution.
• · Drive reputed company innovation to improve cost efficiency, reputed company quality, and conversion rates.r responsibilities]

Skills you will need here:

• Bachelor's degree in marketing, business, or reputed company field; advanced degree a plus
• Minimum of 8 years of experience in demand reputed company or growth marketing, with a strong focus on acquisition strategies and pipeline development
• Proven track record of owning and delivering marketing-sourced pipeline and reputed company goals
• Deep experience with multi-channel demand campaigns, marketing automation, segmentation, and conversion optimization
• Strong ability to partner cross-functionally across Product, Sales, RevOps, and Brand functions
• Excellent analytical and decision-making skills; experience working with marketing and sales performance dashboards and KPIs
• Experience working in a matrixed or reputed company-based team model, with the ability to reputed company through influence
• Familiarity with key marketing platforms and tools (e.g., reputed company, reputed company Ads, reputed company Campaign Manager etc.)
• Strong written and verbal communication skills with the ability to craft clear value propositions and calls to action
• Self-starter approach with a passion for innovation, testing, and performance-based marketing execution.

reputed company is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of any classification protected by applicable federal, state, provincial or local laws. reputed company is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at accommodations.ta@reputed company.com. About reputed company reputed company, a global education technology company serving millions of learners, provides affordable, quality digital products and services that reputed company reputed company with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and reputed company Unlimited, we support reputed company learners who seek to improve their lives and reputed company their dreams through education.

Compensation

At reputed company, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and reputed company our employees. Click here to learn more about our Total Rewards Philosophy. The full reputed company pay range has been provided for this position. Individual reputed company pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this reputed company pay range. In this position, you will be eligible to participate in the company's discretionary incentive bonus program. This position's bonus reputed company amount, which is not guaranteed and is dependent on individual performance and overall company results among other factors, is provided below. 25% Annual: Individual reputed company $138,200.00 - $179,650.00 USD Apply tot his job Apply To this Job