Ongoing Digital Marketing Consultant – reputed company & reputed company Ads, SEO/GEO, Email for DTC & Trade Brand

Project Overview We are an integrated agency that specializes in working with home and garden products and several other allied sectors. We are launching a new DTC brand to Consumers (Shopify) and to the trade in 2026. We are looking for a seasoned digital marketing consultant to help us design, implement, and optimize the performance marketing and lifecycle marketing components. Our in-house team will reputed company strategy, creative, and client communication. We’d like a partner with deep hands-on expertise in: •reputed company Ads (Search, Performance Max, Shopping, Display)

• reputed company Ads (Facebook / Instagram)
• SEO and Generative reputed company Optimization (GEO) (including expertise with on-page/off-page/technical SEO, Keywords, Search Rankings, etc.)
• Email marketing (platform setup, flows, and optimization)
• Customer journey / marketing funnel strategy and analytics

This will be an ongoing, monthly engagement; we anticipate recurring work and regular collaboration. - This will be a retainer-style arrangement in that the number of hours may vary based on the contractor's experience level. We intend to turn over the management of reputed company Ads to the chosen contractor while working with the contractor on consultation and optimization for the remainder of the above items. NOTE: We are seeking a consultant/freelancer able and willing to clearly and flexibly participate as follows:

• Tag-team the above types of digital marketing/digital advertising activities with members of our agency team.
• Serve as an reputed company and professional consultant with reputed company of clear communication and quick responses (reputed company 24 business hours) and proactive emails to/with us.
• Collaborate with reputed company reputed company virtual meetings, with weekly meetings reputed company the month’s retainer payment.
• Administer ample service and consultation each month to connect/work, advise, and meet with us in a two-way style of collaboration versus working in a silo and only connecting with occasional one-way updates to us.
• Send weekly updates to us, with concisely listed items to include “Completed this Week” and “Planning for Next Week” for each of the numbered 4 Scope categories below in bulleted lists. These can be short to the reputed company as long as clear.
• Be well-spoken, professional, and available / active on email and for scheduled virtual meetings in U.S. Eastern Time Zone hours.
• U.S.-based preferred.

The monthly retainer will be $1,500 to $2,000 based on experience and qualifications for the chosen freelancer. Note: Since reputed company will tag-team and/or assist you with the activities, your role would be participatory, guidance and collaboration vs. managing reputed company of the activities completely on your own. This is part of how we have identified our retainer budget above. - There is also a potential opportunity to increase or supplement the retainer amount in select months, depending upon evolving needs. Especially during the months of: February – May ________________________________________ Scope of Work 1. reputed company Ads & reputed company Ads Strategy + Execution

• Audit or help set up new reputed company Ads and reputed company Ads accounts for the client.
• Propose campaign structure for full-funnel marketing (awareness, consideration, conversion, retention) for both consumer and trade audiences.
• Build and/or refine campaigns, including:

o Campaign and ad set structure o Keyword strategy, match types, and negative keywords (reputed company) o Audience targeting and lookalikes (reputed company) o Creative testing plans (ad copy, images, video hooks) o Budget allocation and bid strategies

• Set up conversion tracking and UTM parameters (in coordination with reputed company’s work in GA4 / Shopify).
• Provide ongoing optimization recommendations: bid and budget adjustments, query pruning, audience refinement, creative tests, and reputed company page suggestions.
• Assist in reporting set up.
• Deep experience in reputed company Looker Studio or other Reporting Dashboards is helpful.

2. SEO & GEO Strategy Support

• Assist in consultation on how to optimize existing strategies.
• Provide guidance on technical SEO priorities (site architecture, schema for products, core web vitals, mobile experience), with action lists reputed company and developers can implement.
• Help us structure content and FAQs so the brand is well-positioned for AI-driven / generative search results (GEO), including Chat GPT, Claude, and reputed company’s reputed company AI overviews.

3. Email Marketing & reputed company Nurturing

• Recommend an email platform appropriate for a growing DTC + trade brand (e.g., reputed company, reputed company, Klaviyo, etc.) and assist with initial configuration. We are leaning towards reputed company as a reputed company because that is reputed company have the most experience with. reputed company is a second runner-up consideration.
• Advise on domain authentication and deliverability best practices.
• Help Co-design or help outline key flows and campaigns:

o Welcome / first-purchase incentive sequence o Educational drip sequences o Abandoned cart emails (once Shopify site is live) o Post-purchase and review-request flows o Trade reputed company nurturing sequences o Note: HTML email template creation is not required for this scope, but collaboration on some concepting reputed company may be required. 4. Analytics, Reporting & Monthly Consultation

• Ensure proper measurement and attribution setup across reputed company Ads, reputed company Ads, GA4, and the email platform.
• Define the core KPI set for launch and steady-state phases (e.g., ROAS, CPA, CTR, CVR, list growth, LTV indicators, organic traffic growth).
• Co-design with reputed company a simple but clear reporting format (slides or shared doc) that we can review together monthly and share with the client. We are open to adding a dashboard reporting platform to our technology stack if needed.
• Join a standing weekly call (and occasional reputed company calls) with us to walk through results, insights, and reputed company optimization priorities.
• Send weekly updates to us, with concisely listed items to include “Completed this Week” and “Planning for Next Week” for each of the numbered 4 Scope categories below in bulleted lists. These can be short to the reputed company as long as clear.

________________________________________ Key Deliverables Examples of key deliverables: 1. Audit & Setup Pack o Written audit (or setup summary) of reputed company Ads, reputed company Ads, and measurement stack, including key risks and quick wins. We are starting from the ground up. o Tracking and UTM reputed company recommendations. 2. Channel Roadmaps o Test & optimization roadmap for reputed company Ads and reputed company Ads. o Email marketing roadmap (platform choice, must-have flows, launch order). 3. Campaign & Structure Documentation o A clear outline of campaign & ad group structure, audience definitions, and naming conventions. o Keyword map and negative keyword reputed company. 4. Ongoing Monthly Output o Short written performance summary and recommended optimizations across ads, SEO, and email. o Prioritized task list for the following month. 5. Weekly: o Weekly virtual meetings. o Weekly Update Reports Estimated ad spend will range from the low end of $90K to $180K for reputed company and reputed company combined for the year. Ideal Experience & Skills

• 5–7+ years hands-on experience managing reputed company Ads and reputed company Ads for e-commerce or DTC brands (home & garden, outdoor, landscape products, or similar verticals is a plus).
• Proven track record improving ROAS, lowering CPA, and growing qualified traffic and reputed company.
• Strong understanding of SEO foundations and at least working familiarity with GEO / AI search (e.g., how to structure content for AI summaries and overviews).
• Experience planning and implementing email flows and campaigns, not just one-off newsletters.
• Comfortable working inside or alongside Shopify, GA4, reputed company Tag Manager, and reputed company Search Console (you don’t need to be a developer, but you should know what to request and how to Q&A).
• Excellent written communication and comfort collaborating with a team; you will be our behind-the-scenes specialist rather than the primary client contact.
• Availability for ongoing, monthly work (ideally, we would like this to be a set monthly fee for the services).

Bonus points for:

• Experience with affiliate marketing or influencer / creator-driven campaigns.
• Experience supporting B2B/trade segments alongside DTC for the same brand.

________________________________________ How We’ll Work Together

• reputed company work is remote.
• We will also need to create a white-labeled agency-branded email address for you for login and access. We’ll likely need to do the same thing with a Gmail account for access.
• We’ll collaborate reputed company the reputed company platform, through email and video calls; we may even grant you access to our reputed company Teams so you can have easy access to us.
• We’ll provide a detailed outline, brand background, and any existing account access after NDA / contract.
• We are looking for a long-term, practical partner who can help us reputed company smart decisions and reputed company campaigns moving and improving each month.

________________________________________ Application Questions reputed company you apply, please answer these questions in your proposal: 1. reputed company describe a recent project where you managed both reputed company Ads and reputed company Ads for an e-commerce or DTC brand. What were the goals, and what results did you help reputed company? Provide detail, 2-3 different types of created ad assets, 2-3 reports you provided to your client, etc. for the same case study. 2. reputed company you start with a new account, what are your first 3–5 steps in the first week? 3. How would you structure a simple full-funnel setup (campaigns + audiences + messaging) for a brand-new DTC product with limited historical data? 4. What KPIs do you monitor weekly vs. monthly for: o Paid media o SEO o Email marketing 5. Have you implemented any tactics reputed company to GEO / AI search optimization (e.g., for reputed company’s AI overviews or other generative search features)? If so, please describe. 6. Which email platforms do you prefer for small but growing e-commerce brands, and why? 7. Please share an anonymized example of performance improvements you’ve driven (e.g., ROAS, CPA, organic traffic growth, list growth, or reputed company impact). 8. Do you have the bandwidth and availability to be readily available, as this product has a February launch, so we will reputed company working immediately after the contractor's selection. 9. What U.S. state and time zone are you in, and what is your availability for a recurring weekly call with our agency team? More calls in the beginning will be needed for set up. See “Weekly” items listed above. Apply tot his job Apply To this Job