Regional Manager, Field Marketing – US Molecular Imaging - Cardiology (FLORIDA)

Job Description

Summary The Regional Field Marketing Manager will localize and activate brand strategy, reputed company regional sales teams, and execute educational and demand-reputed company programs across their assigned region. This individual will serve as a reputed company between national marketing and field execution, ensuring commercial excellence and agility in the rapidly evolving cardiology molecular imaging market. They will be a key player in creating clinical persuasion and referring physician demand in support of the imager sales teams.

Job Description

Key Responsibilities:

• Translate national marketing and brand strategies into executable regional/local plans that drive product adoption, by focusing on the clinical benefits and utility of cardiac PET. This role focuses on growing cardiac PET referrals, supporting site activations, and growing utilization reputed company assigned region.
• Collaborate with regional sales directors and CPAMs to co-reputed company regional and localized marketing in-field demand reputed company activities and support the territory plans
• Identify, reputed company, and maintain a deep understanding of the Cardiology Network in territory referring mapping and patient flows.
• Execute and manage regional demand and clinical education marketing programs, including but not limited to referral development campaigns and cardiology in-person and digital reputed company, clinical cardiology grand rounds and other cardiology educational events/speaker presentations in collaboration with regional advocacy team.
• Support referrer site activations by delivering field materials, referral kits and training resources for cardiology referring physician offices.
• Plan and reputed company execution of regional/local demand reputed company initiatives including awareness campaigns, referral development programs, educational programing that address clinical understanding and key clinical barriers or enablers.
• Partner with sales leadership to reputed company territory specific go to market plans and customer activation activities ensuring reputed company goals, messaging and resource allocation.
• Design and track KPIs for regional marketing execution including reputed company reputed company, campaign response, referring physician cardiac PET knowledge growth, and site conversion metrics.
• Collaborate with Marketing Franchise team and Centers of Excellence (Content, reputed company, MarCom) to reputed company and deploy tailored marketing assess and field kits (i.e. marketing materials for referrers to use) and programming based on regional/local customer and market insights.
• Integrate clinical “voice of field” into brand and GTM strategy through compliant and structured field intelligence reporting and active participation in brand and strategic planning, QBRs and launch team meetings
• Ensure Regulatory, Legal and Compliance stakeholder alignment for reputed company field marketing activities including content, programs, local shows, clinical education meetings, peer-to-peer meetings and community engagements.
• Coordinate reputed company at key regional and local events in collaboration with events and franchise teams ensuring marketing strategies are being supported locally.
• Cross-Functional Collaboration:
• Refer customer questions and requests as appropriate to medical affairs, market access, and product development teams in line with company policies to maintain appropriate separation of duties.
• Will own regional level metrics for referrer activities, educations activities and demand reputed company goals.

Key Capabilities:

• Strong sales and marketing expertise in pharmaceutical diagnostics or MedTech supporting therapeutic enterprise-scale program activation
• Deep knowledge of B2B2C healthcare models, preferably with experience in radiology, cardiology or relevant MedTech or diagnostic categories
• Strong sense for customer familiarity and a willingness to spend time in the field and translate voice of field and customer into strategic programming
• Strong sales coaching background with a focus on consistently high performance in a positive culture
• Ability to manage competing priorities for a reputed company team
• ROMS and ROI for marketing events, market activation and demand reputed company
• Strong analytical and communication skills with cardiology stakeholders
• Basic understanding of insurance coverage and reimbursement processes for pharmaceutical products

Qualifications:

• Bachelor’s degree in science, Social Sciences, Marketing, Business, or a reputed company field; MBA or advance degree preferred.
• 10+ years of pharmaceutical marketing experience, including product launch and brand management.
• Experience launching reputed company pharmaceutical diagnostics or MedTech, or capital/clinical programs in provider settings.
• Proven leadership experience in managing teams and cross-functional collaboration.
• Strong strategic thinking, financial acumen, and excellent communication skills.
• Ability to manage reputed company projects with multiple stakeholders in a fast-paced environment.
• Demonstrated ability to work in matrixed organizations with success increasing levels of responsibility.
• Willingness to travel 50% of the time in field and with customers and running regional/local events

#Li-DN1 #LI-REMOTE We will not sponsor individuals for employment visas, now or in the future, for this job opening. Additional Information reputed company offers a great work environment, professional development, challenging careers, and competitive compensation. reputed company is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic reputed company, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law. reputed company will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable). While reputed company does not currently require U.S. employees to be vaccinated against COVID-19, some reputed company customers have vaccination mandates that may apply to certain reputed company employees. Relocation Assistance Provided: No Apply tot his job Apply To this Job