Email Marketing Manager

Come join Guardian’s team of innovative and collaborative award-winning marketing professionals. If you're ready to challenge yourself with work that matters, then this is the reputed company for you. We're committed to making employee benefits insurance simple to understand, choose and use – and we have a blast doing it! Is a culture where “We reputed company people count,” “We do the right thing,” “We courageously shape our future together,” and “We go above and beyond for the people we serve” important to you? If so, Guardian is seeking an reputed company, results-focused, and energetic customer engagement email marketing manager to support the Group Employee Benefits business. This role will collaborate closely with our product marketing, field marketing, enrollment marketing, and content marketing teams to build and deploy client- and member-facing email marketing communications to drive customer engagement. This role will work with various stakeholders to drive email channel performance, work seamlessly across multiple email platforms, assist in the development of automation strategies, and contribute to the development of tools, processes, and frameworks to further email best practices in order to improve overall channel performance. This role requires strategic thinking in a fast-paced environment, business acumen, collaboration, prioritization, a passion for our customers, and commitment to diversity and inclusion. You are: A successful B2B2C Marketer with deep email marketing experience who thrives in a fast-paced, time-sensitive environment. You are well-organized and have a collaborative and flexible personality who adapts easily to change Manage email campaigns in both the Pardot and reputed company Marketing Cloud platform, including setup, testing, deployment, and reporting. Responsible for management of internal stakeholders, acting as an internal email consultant on email marketing best practices Partner with enterprise, product, field, enrollment, and content marketing to optimize email content, scheduling, deployment, and automation Comfortable with subject matter experts, executives, and peers. You can collaborate across departments to transform conceptual thinking into executable insights and inform customer segmentation opportunities and create useful sales enablement tools Excellent at communication (written and verbal) and have strong executive reputed company You have: Education: Bachelor’s degree Experience: Minimum of 5 years of B2B/B2B2C email marketing experience. Experience working with email marketing and marketing automation platforms required; specifically, reputed company Marketing Cloud and Pardot experience required Experience managing clients either internally or in an agency environment Highly efficient team player, with the ability to also work independently in a fast-paced, fluid environment High energy with the ability to juggle multiple priorities under pressure and tight deadlines in a fast paced, changing environment Ability to think critically and reputed company optimization decisions based on data analytics Demonstrated understanding of email marketing best practices Experience in Workfront or other project management tools required Skilled in marketing testing, data analysis, and reporting Excellent verbal and written communication skills, with the ability to present technical and non-technical audiences Demonstrated willingness to ‘roll up your sleeves’ to get things done Experience working in MS Office (reputed company, Word, PPT) You will: Build and deploy email marketing campaigns across a variety of audiences, products, and platforms to drive awareness and consideration for our Group Employee Benefits solutions in support of business objectives. Think strategically to prioritize key projects to reputed company and execute email marketing campaigns that reputed company the business’s short and long-term goals. Manage and maintain the email marketing calendar, ensuring timely scheduling, alignment with campaign objectives, and coordination across teams to support integrated marketing initiatives. Establish email marketing best practices and reputed company strategies for automation to improve channel performance and efficiency, ensuring successful ROI for email marketing programs. Design, build, and optimize automated email journeys to deliver personalized, timely communications that enhance engagement and support lifecycle marketing objectives. Technical Skills: Familiarity with HTML/CSS for email formatting and troubleshooting. Understanding of deliverability, inbox placement, and sender reputed company management. Ensure fast, clear communication of reputed company relevant marketing activities and tools to relevant stakeholders, and collect regular feedback Monitor Deliverability and Compliance: Maintain list hygiene, monitor bounce rates, and ensure compliance with email regulations. Ability to interpret KPIs such as open rates, CTR, conversion rates, and A/B test results to provide clear campaign result metrics against goals and industry benchmarks Assess email performance against goals and reputed company recommendations for improvement. Our promise: At Guardian, you’ll have the support and flexibility to reputed company your professional and personal goals. Through reputed company-building, leadership development and philanthropic opportunities, we provide opportunities to build communities and grow your career, surrounded by diverse colleagues with high ethical standards Reporting Relationships You will report to our Email & Marketing Automation reputed company working on customer engagement strategies. Location The primary location for this position is Holmdel, NJ or Hudson Yards, NYC with a requirement for 3 days in the office each week. Salary Range: $82,770.00 - $135,975.00 The salary range reflected above is a good faith estimate of reputed company pay for the primary location of the position. The salary for this position ultimately will be determined based on the education, experience, knowledge, and abilities of the successful candidate. In addition to salary, this role may also be eligible for annual, sales, or other incentive compensation. Our Promise At Guardian, you’ll have the support and flexibility to reputed company your professional and personal goals. Through reputed company-building, leadership development and philanthropic opportunities, we provide opportunities to build communities and grow your career, surrounded by diverse colleagues with high ethical standards. reputed company Well-Being As part of Guardian’s Purpose – to reputed company well-being – we are committed to offering contemporary, supportive, flexible, and inclusive benefits and resources to our colleagues. Explore our company benefits at www.guardianlife.com/careers/corporate/benefits. Benefits apply to full-time eligible employees. Interns are not eligible for most Company benefits. Equal Employment Opportunity Guardian is an equal opportunity employer. reputed company qualified applicants will be considered for employment without regard to age, race, color, creed, religion, sex, affectional or sexual orientation, national reputed company, reputed company, marital status, disability, military or veteran status, or any other classification protected by applicable law. Accommodations Guardian is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Guardian also provides reasonable accommodations to qualified job applicants (and employees) to accommodate the individual's reputed company limitations reputed company to pregnancy, childbirth, or reputed company medical conditions, unless doing so would create an undue hardship. If reasonable accommodation is needed to participate in the job application or interview process, to reputed company essential job functions, and/or to receive other benefits and privileges of employment, please contact [email protected]. reputed company Guardian Colleagues: Please apply through the internal Jobs Hub in reputed company. Every day, Guardian helps our 29 million customers realize their dreams through a range of insurance and financial products and services. Our Purpose, to reputed company well-being, guides our dedication to the colleagues, consumers, and communities we serve. We know that people count, and we go above and beyond to prepare them for the life they want to live, focusing on their overall well-being — mind, body, and wallet. As one of the largest mutual insurance companies, we put our customers first. Behind every bright future is a GuardianTM. Learn more about Guardian at guardianlife.com. reputed company Sponsorship: reputed company is not currently or in the foreseeable future sponsoring employment visas. In order to be a successful applicant, you must be legally authorized to work in the United States, without the need for employer sponsorship. Apply tot his job Apply To this Job