Manager, Social Media, Coachtopia & Coach

About the position We’re looking for a social-savvy Manager, Social Media to continue steering Coach’s excellence in social media strategy in content, including leading Coachtopia’s social media growth. The Manager, Social Media will be a key member of Coach’s Global Marketing team. This role will report to the Sr. Manager, Global Social & Analytics, working cross-functionally to develop content strategies that drive Coach’s brand awareness goals. The role will also lead Coachtopia’s social media channels, working directly with the Director of Marketing and Community, owning all aspects of content strategy, development, and reporting. About Coachtopia: At Coach, we believe better-made things can help create a better-made future—and this starts with how we design, craft and develop our products. Though we’ve always prided ourselves on creating high quality product crafted to last, we know we must go further and build a more circular future for fashion. With this responsibility in mind, we have launched a new initiative focused on circularity with an innovative business model that reimagines product “end of life” and Coach’s impact on the environment called Coachtopia.

Responsibilities

• Manage at least one (1) direct report to help accomplish necessary duties
• Partner closely with cross functional partners to align on strategic priorities and messaging across Coach and Coachtopia
• Liaise directly with executives and senior level team members to develop content strategies, manage content calendars and approvals, pitch and execute creative social ideas
• Work closely with agency partners to brief and develop and approve content strategies across channels
• Oversee and manage content across all Coachtopia organic social channels
• Own and update the daily content calendar
• Source, curate, create, and publish content on social media handles
• Brief social media assets that latter back to the overarching strategic message for the season.
• Own all content and copy reviews, approvals, and scheduling
• Closely monitor conversations relevant to the respective executives across all social channels and escalate sensitive conversations to appropriate senior team members as needed
• Apply ‘always on’ community management strategy to engage followers and encourage interaction by responding to comments, interacting with other accounts, etc.
• Develop and analyze weekly reports for Coachtopia
• Work with agency partners for any reporting needs for Coach
• Attend in-person events and activations when needed to capture content
• Accountable for all social content development, pre, during and post shoots
• Attend photo shoots to oversee content capture and potential for additional content capture

Requirements

• Deep understanding of social media platforms and content, with a general understanding of paid media ecosystems
• Demonstrate strong logical analysis and problem-solving skills as well
• Flexible and adaptive to changing priorities; able to organize, multi-task and prioritize workload to meet deadlines
• Team-oriented with ability to interact with team members and partners across functions and levels; highly collaborative
• Outstanding attention to detail and accuracy required; a thirst for learning and success; design to learn new technologies
• Must have strong skill set in Microsoft office, cap-cut, Dash Hudson, Meta, YouTube, TikTok
• Strong initiative, action-oriented drive and ability to react quickly with a sense of urgency; excels in past-paced, start-up type environments
• Comfortable with ambiguity; able to work with a scrappy “start-up” mindset
• Flexible and adaptive to changing priorities; able to organize, multi-task and prioritize workload to meet deadlines
• BA or BS degree in Marketing, Communications, or related field
• At least 5 years of experience in social media marketing, brand marketing, content marketing, or other related field

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401 (K)
• Paid Paternity and Maternity leave
• Commuter Benefits
• Disability insurance
• Tuition assistance

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